Sport rebrands
51 sport logo changes logged from 2014 to 2026. Each has the old and new logo side by side, with the studio, typefaces and sources.
- 51
- Rebrands
- 13
- Years
- 7
- in 2022, the busiest year
- 22
- Studios credited
Rebrands per year
Featured · 7 with both logos
All rebrands · 51
| What changed | |||
|---|---|---|---|
| United Soccer League | Oct 2026 | Spark | "United for Soccer" rebrand by Spark: the rounded stencil USL letters were replaced by an angular USL wordmark with a stair-step S, drawn from soccer-ball geometry, plus new goal-net league marks in a unified USL Blue. |
| Sporting CP | Jul 2026 | Jones Knowles Ritchie (JKR) | For its 120th anniversary Sporting Clube de Portugal replaced its previous crest, a gold lion inside a striped shield with Sporting Portugal around it, with a simpler green shield based on the 1945 badge: a white lion with an S-shaped tail under the letters SCP arranged as a crown. |
| Olympique de Marseille | Apr 2026 | Studio not recorded | Apr 8 2026 (from 2026-27 season): 2004 OM monogram with star and Droit au But replaced by round double-ringed M badge in Bleu Marseille |
| Utah Mammoth | May 2025 | Doubleday & Cartwright | The temporary Utah Hockey Club roundel, with UTAH stacked in a light blue circle, gave way to the permanent Mountain Mammoth: a charging mammoth whose crown is formed by the snow-capped Wasatch peaks, with the outline of Utah in one peak and a tusk curving up into a U. |
| MotoGP | Nov 2024 | Pentagram | Nov 2024: long-running black chequered-flag mark with red italic "motoGP" replaced by a monoline black wordmark whose letters trace bikes, wheels, rider and a track (Pentagram), unveiled at the Barcelona season finale for 2025. |
| Ligue 1 | Aug 2024 | Studio not recorded | 16 Aug 2024: the Hexagoal-trophy symbol beside 'Ligue 1 Uber Eats' replaced by a 'L1' monogram (an L cut into a 1) with 'Ligue 1' and the McDonald's arches (Leroy Tremblot), with a proprietary typeface and electric-blue palette; announced 27 Mar 2024. |
| Anaheim Ducks | Jun 2024 | Studio not recorded | The webbed-foot D in gold, black and orange was replaced as the primary logo by a refreshed version of the original duck-shaped goalie mask over crossed sticks, with an orange eye, a more rounded brow and gold accents. |
| Los Angeles Kings | Jun 2024 | Studio not recorded | The black shield with a white LA monogram and a small crown was retired. The new primary is a reworked version of the 1988 chevron logo: a silver and black chevron with "Los Angeles" above a heavy italic "Kings" with speedlines, and the club's original 1967 crown below. |
| Utah Jazz (2024)Logo history | Jun 2024 | Doubleday & Cartwright | Two seasons after going black and yellow, the Jazz brought purple back. The J-Note stays the primary logo but turns from black to Mountain Purple, within a new palette of Mountain Purple, Midnight Black and Sky Blue. |
| LA Clippers (2024)Logo history | Feb 2024 | Studio not recorded | Feb 26 2024: ahead of Intuit Dome |
| Kickbase | Aug 2023 | Studio zur Strassen and Mark O'Neill | New logo and identity |
| LaLiga | Jun 2023 | Studio not recorded | Jun 5 2023: LaLiga becomes LALIGA, ball-and-petals mark + mixed-case wordmark replaced by angular LL monogram + caps wordmark (Grávita) |
| World Aquatics | Dec 2022 | Studio not recorded | Dec 2022: FINA renamed World Aquatics; striped blue "Fina" wordmark replaced by an abstract globe of six dots and five blue lines with a two-line World Aquatics wordmark. |
| Minnesota Twins | Nov 2022 | Studio not recorded | The interlocking TC was refined rather than replaced: the letterforms were redrawn, the navy became darker and the red slightly brighter. It anchors a new system with an M and North Star mark, a modernised Twins script and an exclusive font. |
| Norwich City | Jun 2022 | SomeOne | The shield keeps its castle, lion, canary and ball, but each was redrawn more simply, the black keylines were removed and the ball moved to the centre of the crest. |
| Cleveland Cavaliers | Jun 2022 | Studio not recorded | The primary logo dropped the sword that ran through the C and the navy outline. The C itself stays in wine, now with a simple drop shadow in a metallic gold that replaces the old mustard yellow. |
| Utah Jazz (2022)Logo history | Jun 2022 | Studio not recorded | Jun 17 2022: navy/green/yellow UTAH JAZZ note logo replaced by black-and-white J-note with UTAH JAZZ wordmark |
| ACF Fiorentina | Mar 2022 | Studio not recorded | 25 Mar 2022: shield crest with lily and "AC" monogram replaced by a purple-outlined white diamond with red lily and a purple "V", from the 2022-23 season. |
| Washington Commanders | Feb 2022 | Code and Theory | Feb 2 2022: interim Washington Football Team identity replaced by Washington Commanders (new W mark, striped Washington Commanders wordmark, crest) |
| New England Revolution | Nov 2021 | Studio not recorded | The waving stars and stripes flag with a soccer ball was replaced by a round crest: a white Revolutionary War style R with a red strikethrough, framed by flag bunting and ringed by the club's name and 1996 in navy. |
| Cleveland Guardians | Nov 2021 | Studio not recorded | Nov 19 2021 (announced Jul 23 2021): Cleveland Indians renamed Cleveland Guardians |
| Arizona Coyotes | Sep 2021 | Studio not recorded | The howling red and sand coyote head that had been the primary was replaced by the full-body Kachina coyote from the team's original logo, in its multicolour green, purple, brick and sand, holding a hockey stick. |
| UEFA Europa League | Jun 2021 | Turquoise | Jun 2021: black outlined trophy mark (2015) replaced by a bolder angular orange-and-black trophy with an "energy wave" ring (Turquoise Branding), from 2021-22 alongside the new Conference League. |
| Columbus Crew | May 2021 | Studio not recorded | The round Columbus Crew SC badge with its black and gold checks was replaced by a tall shield in the shape of the Ohio flag, holding a large C with 96 and the words Columbus and Crew. |
| Inter Milan | Mar 2021 | Bureau Borsche | Mar 30 2021: gold-ringed FCIM monogram roundel replaced by minimal IM roundel (Bureau Borsche) |
| WTA (Women's Tennis Association) | Dec 2020 | Landor Australia | Dec 2020: 2010 white "WTA" in a magenta-to-purple gradient oval replaced by a bold purple geometric wordmark with the tennis ball as the A crossbar (Landor Australia, "For The Game"). |
| Ottawa Senators | Sep 2020 | Studio not recorded | The front-facing 3D centurion in a gold helmet with a red plume was replaced by a flat, side-on centurion in the spirit of the club's original 1992 logo, with a red plume, gold cape trim instead of red, and a gold laurel semicircle that completes an O. |
| Buffalo Sabres | Aug 2020 | Studio not recorded | The navy roundel with a charging white buffalo above crossed sabres, outlined in gold and silver, returned to royal blue. The buffalo and sabres were simplified and the silver accents removed, leaving royal blue, gold and white. |
| Milwaukee Brewers | Nov 2019 | Studio not recorded | The script M with barley, used since 2000, was retired. The 1978 ball-in-glove returned as the primary mark in navy and yellow, with the m and b now joined above the webbing and a centred baseball with two vertical seams. |
| San Diego Padres | Nov 2019 | Studio not recorded | The interlocking SD stayed as the primary mark but switched from navy to a deep brown, part of the club's return to brown and gold. |
| uhlsport | Sep 2019 | Studio not recorded | Sep 2019: stacked circle emblem over small wordmark replaced by bold wordmark-only primary logo in new CI |
| Serie A | Aug 2019 | Ragù Communication | Announced May 9 2019, used from 2019–20 season: Serie A wordmark replaced by faceted blue diamond 'A' with tricolour line (Ragù Communication) |
| Golden State Warriors | Jun 2019 | Studio not recorded | The Bay Bridge roundel was redrawn for the move to San Francisco. The bridge became a more accurate drawing with added span details, the basketball seams behind it were dropped for a plain blue field, and the Copperplate lettering of the global logo was replaced with a custom font. |
| World Athletics | Jun 2019 | Studio not recorded | Jun 2019 (rollout Oct 2019): IAAF renamed World Athletics; heavy black italic "IAAF Athletics" wordmark replaced by a gradient W/A track-sweep mark with World Athletics wordmark. |
| WNBA | Apr 2019 | Sylvain Labs | The logowoman left her box. The boxed silhouette and outlined lowercase wnba gave way to a freer, longer figure with a bun beside a bold, solid WNBA wordmark in orange. |
| Miami Marlins | Nov 2018 | Studio not recorded | The orange, yellow and blue M with a leaping marlin was replaced by a black script M in a curved, tapered serif style, with a sleeker marlin in Miami Blue and Caliente Red looping over it. Orange and yellow left the palette. |
| Memphis Grizzlies | Aug 2018 | Studio not recorded | The grizzly bear head was kept, but the lightest blue on its snout was replaced with the darker Beale Street Blue and a steel grey outline was added around the head. |
| Formula 1 | Nov 2017 | Wieden+Kennedy | Nov 26 2017 (for 2018 season): Carter Wong 1994 'flying one' F1 + Formula 1 script replaced by W+K London's three-shape red F1 mark |
| Bundesliga | Jul 2017 | Mutabor | The red rectangle with a white player figure and a ball breaking out of its edge became a square, with the ball brought inside the frame and drawn flat like the player. The player was slimmed and given more room, the ball was made a little smaller, and the wordmark beside it was set heavier. |
| Detroit Pistons | May 2017 | In-house (Pistons creative team, with Nike and the NBA) | 16 May 2017: 2005 ball logo with arched "DETROIT PISTONS" in a blue ring replaced by an updated version of the 1979-96 "Bad Boys" red ball with blue wordmark. |
| Eredivisie | May 2017 | Dog and Pony | May 12 2017 (season 2017/18): Dog and Pony designed new mark joining a stylised E with the centre circle, lowercase eredivisie wordmark |
| Minnesota Timberwolves | Apr 2017 | Studio not recorded | The snarling, half-shadowed wolf head with yellow eyes gave way to a round badge: a howling wolf head inside a midnight blue circle drawn with basketball seams, with a small green North Star. The palette moved to midnight blue, aurora green, lake blue, moonlight grey and frost white. |
| Juventus | Jan 2017 | Interbrand | Jan 16 2017: oval striped crest with bull and crown replaced by stylised 'J' of stripes + Juventus wordmark (Interbrand) |
| NASCAR | Dec 2016 | Studio not recorded | 19 Dec 2016: coloured-bar mark with red/blue-outlined NASCAR wordmark replaced by a flatter four-bar mark and solid black italic NASCAR wordmark |
| West Ham United | Jul 2016 | Studio not recorded | Summer 2016 (move to London Stadium): the 1999 crest with the Boleyn castle above crossed hammers replaced by a ship-bow shield (after HMS Warrior) with crossed gold hammers, a modern typeface and the word "LONDON"; designed by WTF Creative, fan-polled in 2014. |
| Sacramento Kings | Apr 2016 | RARE Design | The heraldic shield with a crown, crossed lances and an arched "Kings" was retired for a modern take on the team's 1985 logo: a purple crown sitting on a grey basketball, with "Sacramento" now set across the crown above "Kings". |
| Premier League | Feb 2016 | DesignStudio | The crest-shaped badge, with a full lion standing on a football above an all-caps "PREMIER LEAGUE", was replaced by a stripped-back crowned lion's head between the words "Premier League" in a lower-case custom FF Mark wordmark. The football, the lion's body, the crest outline and the Barclays title sponsorship all went. |
| LA Clippers (2015)Logo history | Jun 2015 | Studio not recorded | The red italic "Clippers" script across a basketball, with "Los Angeles" above, became a black block "Clippers" wordmark between curved red and blue lines, topped by a badge of a blue C wrapped around a red LA. Black was added to red, white and blue. |
| Atlanta Hawks | Jun 2015 | Studio not recorded | The navy and red hawk with spread wings clutching a basketball under an "Atlanta Hawks" wordmark was replaced by a red roundel around an updated version of the team's earlier "Pac-Man" hawk head, ringed by "Atlanta Hawks Basketball Club". |
| Milwaukee Bucks | Apr 2015 | Doubleday & Cartwright | The green buck head over a red triangle and a slab "Bucks" wordmark was replaced by a forward-facing buck inside a cream roundel with "Milwaukee Bucks" arched below. The antlers grew from eight points to 12 and frame a basketball in negative space, the neck forms an M, and red left the palette. |
| Toronto Raptors | Dec 2014 | Studio not recorded | The cartoon red raptor dribbling a ball inside an arched "Raptors" badge was replaced by a black roundel with a red rim: a silver basketball slashed by three claw marks, with "Toronto" and "Raptors" in white block capitals around it. For the first time the primary logo had no dinosaur. |