Milwaukee Brewers
The script M with barley, used since 2000, was retired. The 1978 ball-in-glove returned as the primary mark in navy and yellow, with the m and b now joined above the webbing and a centred baseball with two vertical seams.
Milwaukee Brewers logo before and after
BeforeUntil Nov 2019
Logo: Milwaukee Brewers. Source: mlbstatic.com (archived)
AfterSince 18 Nov 2019
Logo: Milwaukee Brewers. Source: mlbstatic.com (archived)
Key facts
Milwaukee Brewers launched a new logo on 18 Nov 2019.
- Brand
- Milwaukee Brewers
- Launched
- Studio
- Not recordedAdd it
- What changed
- The script M with barley, used since 2000, was retired. The 1978 ball-in-glove returned as the primary mark in navy and yellow, with the m and b now joined above the webbing and a centred baseball with two vertical seams.
- Sources
- mlb.com, mlb.com, usatoday.com
Cite this Rebrand Log, "Milwaukee Brewers new logo (2019)", https://rebrandlog.com/rebrand/milwaukee-brewers-2019/, last updated .
The Milwaukee Brewers rebrand, explained
The Brewers unveiled the new look at Miller Park on 18 November 2019, ahead of the 2020 season marking 50 years since the Seattle Pilots moved to Milwaukee. The ball-in-glove, designed by Tom Meindel in a 1977 fan contest, had been the primary logo from 1978 to 1993.
The team said the tips of the m and b are now connected to symbolise the bond between the club and the city. The baseball is centred and has two seams that split it into three parts, for the fans, the city and the state.
Navy, worn since 1994, replaces the original royal blue, which survives as a ring around the new circular primary lockup. USA Today noted the return of a logo fans had long favoured.
In short: The ball-in-glove is back.
Press
Sources
- 1. mlb.comhttps://www.mlb.com/press-release/press-release-new-logo-and-uniforms-introduced-for-the-next-generation-of-brewer
- 2. mlb.comhttps://www.mlb.com/news/brewers-new-uniforms-2020
- 3. usatoday.comhttps://www.usatoday.com/story/sports/mlb/brewers/2019/11/18/brewers-reveal-updated-ball-glove-logo-new-uniform-designs/4234727002/