| Vimeo | Dec 2025 | Tooya (logo refinement); Vimeo in-house (broader rebrand) | New logo by Tooya |
| Xsolla | Dec 2025 | Studio not recorded | Dec 2025: pink square with game-symbol glyphs -> black retro-futurist bespoke Xsolla wordmark with Sol star symbol (Pentagram) |
| SensCritique | Nov 2025 | Studio not recorded | New logo. |
| Affinity | Nov 2025 | Canva in-house with Design by Twist | New logo and identity. |
| Bloomerang | Nov 2025 | Emotive Brand | New logo and identity. |
| MSNBC / MS NOW | Nov 2025 | Studio not recorded | Nov 2025 rename MSNBC -> MS NOW (peacock dropped) |
| Zempler Bank | Nov 2025 | Output (naming with Reed Words) | New logo and identity |
| Superhuman | Oct 2025 | Smith & Diction | New logo and identity |
| Iru | Oct 2025 | Instrument | New name and logo. |
| Evernote (2025)Logo history | Oct 2025 | Evernote in-house | Elephant mascot "Mads" simplified (shorter trunk, rounded ear) and a cleaner sans-serif logotype, launched with v11 |
| Football Manager | Oct 2025 | Nomad | New logo and identity. |
| Lay's | Oct 2025 | PepsiCo Design & Innovation (in-house) | Oct 9 2025: Lay's biggest redesign (PepsiCo Design & Innovation): warmer sun with Lay's Rays, upward-angled ribbon and refined signature script |
| Mazda | Oct 2025 | Studio not recorded | Oct 29 2025 (trademarked Jul 2024): chrome 3D wing emblem + lowercase mazda wordmark replaced by flat angular symbol + spaced caps Mazda |
| Microsoft AI | Oct 2025 | Microsoft AI in-house with Column (and Makeshift Studios) | New warm, humanist identity and website for Microsoft AI, avoiding the cold neon of typical AI interfaces |
| Qovery | Oct 2025 | Studio not recorded | Oct 2025 rebrand (Alasta): stacked-cube mark -> Q built from a 3D cube + new wordmark |
| tonies | Oct 2025 | Anomaly Berlin | Global brand refresh by Anomaly alongside Toniebox 2: the thin red wordmark was replaced by a softer, bolder rounded custom wordmark, keeping the cat-head icon. |
| Umniah | Oct 2025 | Studio not recorded | Oct 19 2025: lime-green "u" block above lowercase umniah wordmark replaced by red two-lobed Beyon-group mark with navy "Umniah by Beyon" wordmark |
| Unlock | Oct 2025 | Fifty Thousand Feet | New logo. |
| Gizmodo | Sep 2025 | Studio not recorded | New logo. |
| Freenow | Sep 2025 | Freenow in-house with Shuka | New logo and identity. |
| HeyGen | Sep 2025 | Studio not recorded | New logo. |
| Anker Innovations | Sep 2025 | Studio not recorded | Sep 2025 IFA brand upgrade: blue Anker Innovations wordmark with dot arc -> black Anker caps + Innovations |
| Cinema 4D | Sep 2025 | Studio not recorded | Sep 2025 (Cinema 4D 2026 release): glossy 3D sphere + Cinema 4D by Maxon -> flat sphere inset in a hexagon, part of Maxon unified product-logo system |
| Mirage | Sep 2025 | Studio not recorded | Sep 2025: AI video company Captions renamed Mirage (Captions app kept as a product) |
| Musiversal | Sep 2025 | Creative Office | New logo and identity. |
| Optimove | Sep 2025 | Studio not recorded | Sep 2025 (Positionless Marketing): lowercase black optimove wordmark -> three-shape mark + uppercase Optimove |
| Robin (formerly Robin AI) | Sep 2025 | Otherway | New logo and identity. |
| Starling | Sep 2025 | Studio not recorded | Sep/Oct 2025: Starling Bank S-icon + spaced wordmark -> bold Starling wordmark (drops Bank) |
| TalkTalk | Sep 2025 | Studio not recorded | Sep 2025 (mFuse): the rounded 'TalkTalk' wordmark with its 'For Everyone' strapline replaced by a heavier, tighter refreshed 'TalkTalk' wordmark, launched with an electric green and shocking pink palette. |
| Will Bank | Sep 2025 | Renan Benvenuti and Plau | New logo and identity |
| Cracker Barrel | Aug 2025 | Prophet | Aug 19 2025: "All the More" refresh dropped the Old Timer and barrel badge for wordmark only |
| FRITZ! | Aug 2025 | Studio not recorded | Aug 2025: AVM GmbH renamed FRITZ! GmbH after its router brand |
| Solflare | Aug 2025 | Ragged Edge | New logo and identity |
| Vinted | Aug 2025 | Studio Kiln with Vinted in-house | Handwritten logo kept; flowing hand-drawn ribbon motif, darker Calypso green plus mint, custom VC Honey weight |
| Portainer | Jul 2025 | Studio not recorded | Jul 2025: the blue crane-and-containers icon with a lowercase 'portainer.io' replaced by a heavy all-caps 'PORTAINER.iO' wordmark. |
| Base | Jul 2025 | In-house | New logo and identity |
| Nextdoor | Jul 2025 | In-house (led by Chief Design Officer Georg Petschnigg) | New logo |
| Goodreads | Jul 2025 | Studio not recorded | New logo. |
| Bentley | Jul 2025 | Bentley in-house | The Winged B lost its lower feathers. Softer, rounded wings became sharp, angled ones with a diamond pattern, and the central B became a jewel-like badge that can stand on its own. |
| AlphaSense | Jul 2025 | Saffron | New logo and identity. |
| Care.com | Jul 2025 | Manual | New logo and identity. |
| Converge ICT | Jul 2025 | Studio not recorded | Jul 2025 techco rebrand: white swoosh Converge -> three-strand teal C + sharper wordmark |
| FiberCop | Jul 2025 | Studio not recorded | Jul 2025 (first anniversary after TIM spin-off): TIM-inherited striped tricolour bars + FiberCop -> interlocking F/C tricolour monogram + FiberCop in Aspekta |
| HBO Max | Jul 2025 | Studio not recorded | Jul 2025: Max renamed back to HBO Max |
| Hily | Jul 2025 | O0 Design | New logo and identity |
| Lyft | Jul 2025 | Koto | Evolved logo and custom typeface |
| New Horizon Bank | Jul 2025 | For Different | New logo and identity |
| NTT | Jul 2025 | Studio not recorded | Jul 2025 rename to NTT, Inc.: Dynamic Loop kept, black slab NTT -> blue global-font NTT (subtle but documented) |
| Resend | Jul 2025 | Studio not recorded | New logo and identity. |
| Telkom | Jul 2025 | Studio not recorded | Jul 2025 refresh: plain blue Telkom wordmark -> redrawn Telkom wordmark with green dot over the i |
| Tripadvisor (2025)Logo history | Jul 2025 | Koto | Owl "Ollie" freed from its circle and animated; brighter Trip Green; real traveller photos and reviews at the centre |
| Z.ai | Jul 2025 | Studio not recorded | Jul 2025: Zhipu AI rebranded internationally as Z.ai |
| Google Gemini | Jun 2025 | Porto Rocha with Google in-house design | New Spark mark, gradients and motion system for Gemini |
| Hewlett Packard Enterprise | Jun 2025 | Studio not recorded | Jun 2025: stacked full-name wordmark under green Element -> bold HPE caps with Element in the E (Siegel+Gale) |
| Inbox Monster | Jun 2025 | Verve | New logo and identity. |
| lifecell | Jun 2025 | Studio not recorded | Jun 2025: lifecell dropped the yellow Turkcell antenna symbol after moving to DVL group |
| NayaPay | Jun 2025 | Studio not recorded | Jun 2025 "We've gone electric" rebrand: circle mark + NayaPay caps -> four-arrow Dyno emblem + NayaPay wordmark |
| Repsol | Jun 2025 | Studio not recorded | Jun 18 2025: flat sun symbol + caps Repsol replaced by volumetric orange-magenta gradient sun + lowercase repsol (Saffron + in-house) |
| Shutterstock | Jun 2025 | Studio not recorded | New logo. |
| Transavia | Jun 2025 | Studio Dumbar/DEPT | Jun 2025: 't' in green circle + wordmark replaced by free-standing redrawn 't' and tighter wordmark (Studio Dumbar/DEPT) |
| ZEE5 | Jun 2025 | Studio not recorded | Language-first repositioning: colourful arcs around black ZEE circle replaced by minimal outlined Z with gradient 5. |
| Google (2025)Logo history | May 2025 | Google in-house | The "G" mark's four flat colour segments replaced by a seamless bright gradient; first change in nearly a decade; wordmark unchanged |
| Huddle House | May 2025 | Studio not recorded | Huddle House dropped its red circle with a hand-lettered name and a crossed fork and knife for a new stacked logo: a bold HH monogram, drawn like the imprint on its waffles, above the name in heavy red capitals. |
| Utah Mammoth | May 2025 | Doubleday & Cartwright | The temporary Utah Hockey Club roundel, with UTAH stacked in a light blue circle, gave way to the permanent Mountain Mammoth: a charging mammoth whose crown is formed by the snow-capped Wasatch peaks, with the outline of Utah in one peak and a tusk curving up into a U. |
| Adobe | May 2025 | Mother Design with Adobe in-house | Unified 'A' and wordmark, simplified Adobe Red palette, Adobe Clean Display |
| Amazon | May 2025 | Koto with Amazon XCM (in-house) | First logo update in 20 years by Koto and Amazon XCM: a deeper, warmer Smile Orange smile and the custom Amazon Logo Sans wordmark, rolled out across 50+ sub-brands. |
| BBVA (2025)Logo history | May 2025 | Studio not recorded | May 2025 ("Avanzamos?"): heavy BBVA wordmark (2019) -> lighter redrawn dark-blue BBVA wordmark within a new identity system |
| Big Cartel | May 2025 | How&How | May 2025: e-commerce platform Big Cartel rebranded |
| Dialpad (2025)Logo history | May 2025 | Dialpad in-house | May 2025 (in-house): the 'dialpad' wordmark with a purple-pink rounded-square 'Ai' app icon replaced by a heavier black wordmark garnished with a small purple four-point 'Spark' formed from the negative space of speech bubbles. |
| DNB Carnegie | May 2025 | Studio not recorded | May 2025 (Carnegie merged with DNB Markets): burgundy Carnegie script -> dark-green Carnegie script inside an oval with DNB above |
| Grubhub (2025)Logo history | May 2025 | Grubhub in-house | New logo and identity |
| Lefties | May 2025 | Córdova Canillas | May 2025: lowercase wide-spaced wordmark replaced by all-caps sans Lefties (Córdova Canillas) |
| MetricStream | May 2025 | Studio not recorded | May 2025 AI-first rebrand: purple M + thrive on risk lockup -> new M with A/I glyph + metricstream |
| Mountain Dew | May 2025 | PepsiCo Design & Innovation (in-house) | Announced Oct 2024, on shelf May 2025: green slanted Mtn Dew replaced by full retro 3D Mountain Dew lettering |
| Swisscom | May 2025 | Studio not recorded | May 2025 (Wolff Olins, NEO): moving lifeform symbol simplified/flattened, brighter red-blue, wordmark redrawn |
| Vivint | May 2025 | Studio not recorded | May 2025 rebrand: house-icon + .vivint -> vivint. wordmark with house in the dot |
| X, the moonshot factory | May 2025 | X in-house; motion by Never Sit Still | New standalone geometric "X" lettermark built from sharp lines and negative space, animated across the homepage and a "Journey of a Moonshot" film |
| Checkers & Rally's | Apr 2025 | Partners + Napier | The two red italic scripts, Checkers and Rally's, set side by side, gave way to one lockup: a speeding burger icon with a checkered-flag trail beside heavy black italic lettering. The rebrand added a symbol where the old combined logo had only names. |
| COSMOTE TELEKOM | Apr 2025 | Studio not recorded | Apr 2025 Cosmote Telekom launch: green C-wave Cosmote -> Cosmote wordmark + magenta T |
| Digi (Romania) | Apr 2025 | Studio not recorded | Apr 2025 (soft launch Nov 2024): 2009 italic light-blue "DIGI" with cut-in letterforms replaced by an upright, rounded deep-blue Montserrat-based Digi wordmark, aligning Romania with Spain/Italy/Portugal; company renamed from RCS & RDS to Digi Romania in May 2024. |
| Lowi | Apr 2025 | Studio not recorded | Apr 2025: soft bulbous title-case "Lowi" wordmark replaced by heavy geometric uppercase LOWI keeping the red i-dot |
| Nintendo eShop | Apr 2025 | Studio not recorded | Apr 2025 (Switch system update 20.0.0, ahead of Switch 2): grey Nintendo + orange swoosh eShop wordmark -> white shopping-bag icon + Nintendo eShop on red |
| Personio | Apr 2025 | Studio not recorded | Apr 2025 (10th anniversary, Personio 2.0): handwritten script wordmark -> bold geometric sans wordmark |
| PwC | Apr 2025 | Studio not recorded | Apr 2025: first global refresh in a decade |
| Samsung Internet | Apr 2025 | Studio not recorded | Apr 2025 One UI 8 icon: flat purple planet squircle -> gradient planet with tilted ring |
| Telem Group | Apr 2025 | Studio not recorded | Apr 2025: TELEm Connecting You wordmark -> t! icon identity |
| TwelveLabs | Apr 2025 | Pentagram | New logo and identity |
| UiPath (2025)Logo history | Apr 2025 | Studio not recorded | Apr 2025 (agentic automation launch): orange Ui box dropped |
| Perk (formerly TravelPerk) | Mar 2025 | Wolff Olins | Bolder "Perk" identity in Perk Green replacing corporate blue (Mar 2025); company formally renamed from TravelPerk to Perk in Nov 2025 |
| Mindbody (2025)Logo history | Mar 2025 | Mindbody in-house | Ensō-inspired mark replaced by a fluid lowercase "m" symbolising movement and momentum; spearmint and charcoal palette |
| Eventbrite (2025)Logo history | Mar 2025 | Buck (brand); Instrument (app) | New mark "The Path" symbolising the event journey, customisable with community-specific patterns; reimagined orange, new palette and neon gradient "energy auras"; app refresh |
| Grok | Mar 2025 | Jon Vio | New logo. |
| Korean Air | Mar 2025 | Lippincott | Mar 11 2025: first logo change in 41 years: red/blue Taegeuk + heavy Korean Air replaced by single dark-blue Taegeuk + refined caps |
| Resmed | Mar 2025 | Studio not recorded | Mar 2025: dotted wave + italic ResMed -> stacked ascending-arc symbol + black Resmed with lowercase m |
| Scribd | Feb 2025 | Mother Design | Bracketed [Scribd] wordmark with wide-spaced letters; archive, reference and annotation-inspired system |
| Eternal (formerly Zomato Ltd) | Feb 2025 | Studio not recorded | Parent company renamed Eternal with a new corporate logo; Zomato, Blinkit, District and Hyperpure remain as brands |
| Plaid | Feb 2025 | Plaid in-house | Logo kept; new identity "the fabric of financial progress" with currency-inspired patterns, holographic colour, illustration and a custom font |
| Strategy | Feb 2025 | Studio not recorded | New name and logo. |
| OpenAI (2025)Logo history | Feb 2025 | OpenAI in-house | First rebrand: OpenAI Sans, redrawn 'blossom' mark, new palette, 'emotive point' |
| WooCommerce | Feb 2025 | WooCommerce in-house | New logo. |
| Balsamiq | Feb 2025 | Studio not recorded | Feb 2025: white balsamiq wordmark on red box -> magenta squiggle mark + aubergine wordmark |
| Bolt (2025)Logo history | Feb 2025 | Bolt in-house creative team | Biggest update since 2019: unified greens, Inter typography, 3D illustration, custom photography, grid and "Qui" sonic identity |
| Dubsado | Feb 2025 | Studio not recorded | New logo. |
| Mistral AI | Feb 2025 | Sylvain Boyer (Sylvain Boyer Studio) | Pixelated "M" in red-to-yellow bands that doubles as a cat face (Le Chat); warm retro pixel-art system |
| Nate Communications | Feb 2025 | Studio not recorded | Feb 2025 (left SK Telecom group): SK butterfly + orange sk communications -> green nate + grey communications wordmark |
| SevenRooms | Feb 2025 | Studio not recorded | New logo. |
| Telgea | Feb 2025 | Signifly | New logo and identity. |
| Pixiv | Jan 2025 | Studio not recorded | New logo. |
| Walmart | Jan 2025 | JKR with Walmart Creative Studio | The 2008 spark was redrawn with softer, rounder rays in a brighter Spark Yellow, given more room as a stand-alone symbol, and paired with a new custom wordmark modelled on Sam Walton's trucker hat in a deeper True Blue. |
| Daum (2025)Logo history | Jan 2025 | Studio not recorded | Jan 2025: four-colour stacked Daum -> single deep-blue Daum wordmark |
| Kustomer | Jan 2025 | Pedroza | New logo and identity. |
| OneStream | Jan 2025 | Matchstic | New logo and identity. |
| Pexels | Jan 2025 | Studio not recorded | New logo. |
| POSH | Jan 2025 | Bauerhaus Studio | New logo and identity. |
| Stocktwits | Jan 2025 | Onbox | New logo and identity. |
| ElevenLabs | 2025 | basement.studio | Logotype and "11" icon kept; identity rebuilt around Chladni sound-wave patterns, atmospheric blur, motion and generative visuals |
| Lebara (2025)Logo history | 2025 | Verve | New logo and identity. |
