LA Clippers (2015)
The red italic "Clippers" script across a basketball, with "Los Angeles" above, became a black block "Clippers" wordmark between curved red and blue lines, topped by a badge of a blue C wrapped around a red LA. Black was added to red, white and blue.
LA Clippers logo before and after
BeforeUntil Jun 2015
Logo: LA Clippers. Source: i.cdn.turner.com (archived)
AfterSince 17 Jun 2015
Logo: LA Clippers. Source: i.cdn.turner.com (archived)
DownloadLightSVG not availablePNGDarkSVG not availablePNGDark mode version adapted by Rebrand Log
Key facts
LA Clippers launched a new logo on 17 Jun 2015.
- Brand
- LA Clippers
- Launched
- Studio
- Not recordedAdd it
- What changed
- The red italic "Clippers" script across a basketball, with "Los Angeles" above, became a black block "Clippers" wordmark between curved red and blue lines, topped by a badge of a blue C wrapped around a red LA. Black was added to red, white and blue.
- Sources
- nba.com, si.com, news.sportslogos.net
- Logo history
- 2 rebrands
Cite this Rebrand Log, "LA Clippers new logo (2015)", https://rebrandlog.com/rebrand/la-clippers-2015/, last updated .
The LA Clippers rebrand, explained
Ballmer revealed the identity on Conan on 17 June 2015, and the team handed out T-shirts with the new look at more than 32 locations across Southern California the next day.
The team said the primary logo keeps the legacy red, white and blue "while adding black to provide a modern edge." The curved lines in the wordmark stand for "the horizon of the ocean as seen from the bridge of a Clipper ship", a nod to the nautical name.
The LAC monogram, a blue C wrapped around LA, was meant to be "literally embracing the city", with the stacked LA shaped like a basketball court.
In short: Script on a ball became a block wordmark and a monogram.
Quote
“We have one of the top teams in the NBA, and now we have introduced a new look that is bold, edgy, powerful and truly representative of us turning the page and entering a brand new age.”
Press
Sources
- 1. nba.comhttps://www.nba.com/clippers/next-era-clippers-basketball-launches-new-logo-and-brand-identity
- 2. si.comhttps://www.si.com/nba/2015/06/18/ap-bkn-clippers-big-day
- 3. news.sportslogos.nethttps://news.sportslogos.net/2015/06/18/la-clippers-officially-unveil-new-logos-uniforms