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2015 rebrands

25 new logos logged for 2015, by 22 studios and in-house teams. Each entry has the old and new logo side by side, with sources.

2016 · 2014

25
Rebrands
11
Industries
5
Technology, the top industry
+79%
vs 2014 (14)

Rebrands by industry

Featured · 7 with both logos

All rebrands · 25

What changed
JetbrainsDec 2015Studio not recordedNew Logo(s).
EurosportNov 2015Pentagram and DixonBaxiNov 2015 Pentagram rebrand: ring of stars -> single-star wordmark
500pxOct 2015Focus LabNew logo.
AsanaOct 2015Moving Brands with Asana in-houseNew logo and identity.
Google (2015)Logo historySep 2015Google in-houseNew logo.
KakaoSep 2015Studio not recordedSep 2015: Daum Kakao renamed Kakao
MapQuestSep 2015FuturebrandSep/Oct 2015 rebrand by Futurebrand: the 2010 Wolff Olins identity (green 'mq' speech-bubble icon with a lowercase wordmark) replaced by a retro, 1970s-style chunky outlined 'mapquest' wordmark, alongside redesigned web and mobile products.
OperaSep 2015Opera in-house with DixonBaxi and AntiNew logo.
Verizon (2015)Logo historySep 2015PentagramNew logo.
Facebook (2015)Logo historyJul 2015Facebook in-house with Eric Olson (Process Type Foundry)Redrawn custom wordmark replaces Klavika
Logitech (2015)Logo historyJul 2015DesignStudioNew logo and identity.
LA Clippers (2015)Logo historyJun 2015Studio not recordedThe red italic "Clippers" script across a basketball, with "Los Angeles" above, became a black block "Clippers" wordmark between curved red and blue lines, topped by a badge of a blue C wrapped around a red LA. Black was added to red, white and blue.
Atlanta HawksJun 2015Studio not recordedThe navy and red hawk with spread wings clutching a basketball under an "Atlanta Hawks" wordmark was replaced by a red roundel around an updated version of the team's earlier "Pac-Man" hawk head, ringed by "Atlanta Hawks Basketball Club".
Lenovo (2015)Logo historyJun 2015Saatchi & Saatchi New YorkNew logo and identity.
.TuentiJun 2015SaffronNew logo and identity.
CorsairJun 2015Studio not recordedJun 1 2015: classic square-rigged ship-sails icon with serif Corsair replaced by sharp, swept modern sails mark (also retiring the crossed-swords Corsair Gaming logo)
KyivstarJun 2015Saffron Brand ConsultantsNew logo.
OculusJun 2015Cory Schmitz, Mackey Saturday, and Nicolaus TaylorNew logo.
Milwaukee BucksApr 2015Doubleday & CartwrightThe green buck head over a red triangle and a slab "Bucks" wordmark was replaced by a forward-facing buck inside a cream roundel with "Milwaukee Bucks" arched below. The antlers grew from eight points to 12 and frame a basketball in negative space, the neck forms an M, and red left the palette.
LexmarkApr 2015Moving BrandsApr 2015: red-diamond serif Lexmark -> green aperture + sans wordmark
SaltApr 2015Prophet LondonNew name, logo, and identity.
Dailymotion (2015)Logo historyMar 2015venturethreeNew logo.
Bouygues TelecomFeb 2015Studio not recordedNew logo.
Panda SecurityFeb 2015SaffronNew logo and identity.
SeagateJan 2015Goodby Silverstein & PartnersJan 2015: bold Seagate wordmark with teal concentric swirl replaced by green ribbon S and spaced grey caps Seagate (Living Logo, Goodby Silverstein)

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