| TuneIn | Dec 2017 | TuneIn in-house | Dec 2017 in-house rebrand: the 'tunein' wordmark with a crossed T/I symbol replaced by a boxed 'TUNE IN' logo, two interlocking marquee boxes in teal. |
| Uber Eats | Dec 2017 | Studio not recorded | New logo. |
| A1 Telekom Austria Group | Nov 2017 | Studio not recorded | The orange "Telekom Austria Group" wordmark in capitals, with a slash beside it, was replaced by the red three-dimensional A1 symbol used by the group's consumer brand, next to "Telekom Austria Group" in black. |
| Chobani | Nov 2017 | Chobani in-house | Nov 2017: 10th-anniversary brand evolution |
| Formula 1 | Nov 2017 | Wieden+Kennedy | Nov 26 2017 (for 2018 season): Carter Wong 1994 'flying one' F1 + Formula 1 script replaced by W+K London's three-shape red F1 mark |
| Kickstarter | Nov 2017 | Kickstarter in-house with Order | New logo and identity. |
| NationBuilder | Nov 2017 | Studio not recorded | New logo. |
| Ørsted | Nov 2017 | Kontrapunkt | Nov 2017: DONG Energy renamed Ørsted |
| Foodpanda | Oct 2017 | Studio not recorded | New logo. |
| Dropbox (2017)Logo history | Oct 2017 | Collins with Dropbox Brand Studio | New logo and identity. |
| Firefox (2017)Logo history | Oct 2017 | Studio not recorded | New logo. |
| Monday.com | Oct 2017 | Studio not recorded | New name and logo. |
| Polestar | Oct 2017 | Studio not recorded | 2017: Polestar relaunched as standalone EV brand |
| Udemy (2017)Logo history | Oct 2017 | Udemy in-house with Duncan Channon | New logo. |
| Vodafone | Oct 2017 | Brand Union | New logo. |
| TAP Air Portugal | Sep 2017 | Studio not recorded | The green and red TAP letters were kept, but the words beside them changed from "TAP Portugal" to "Air Portugal" in a heavier "Air" and a lighter "Portugal". |
| Atlassian | Sep 2017 | Atlassian in-house | New logo and identity. |
| Azimo | Sep 2017 | Studio not recorded | New logo. |
| eHarmony | Sep 2017 | eHarmony in-house | New logo. |
| Klarna (2017)Logo history | Sep 2017 | DDB Stockholm | New logo and identity. |
| Redbox | Sep 2017 | Studio not recorded | New logo. |
| YouTube (2017)Logo history | Aug 2017 | YouTube in-house with Saffron | New logo. |
| Arm | Aug 2017 | Studio not recorded | New logo. |
| Badoo | Aug 2017 | Badoo in-house | New logo and identity. |
| Medium (2017)Logo history | Aug 2017 | Manual with Medium in-house | New logo. |
| Pinterest (2017)Logo history | Aug 2017 | Pinterest in-house | New logo. |
| PRO TV | Aug 2017 | Studio not recorded | Aug 2017 PRO rebrand: blue square PRO/tv with tricolour stripes -> PRO•TV wordmark in Filson Pro |
| YouTube Kids | Aug 2017 | Studio not recorded | Aug 2017: stacked YouTube + KIDS -> scribbled hand-drawn YouTube Kids lockup |
| Bundesliga | Jul 2017 | Mutabor | The red rectangle with a white player figure and a ball breaking out of its edge became a square, with the ball brought inside the frame and drawn flat like the player. The player was slimmed and given more room, the ball was made a little smaller, and the wordmark beside it was set heavier. |
| Cloud Elements | Jul 2017 | Studio not recorded | New logo. |
| Kayak | Jul 2017 | Studio not recorded | New logo. |
| OpenAI (2017)Logo history | Jul 2017 | Nonlinear | New logo and identity. |
| Oxygen | Jul 2017 | Studio not recorded | Jul 2017: purple lowercase "oxygen" wordmark with a magenta o replaced by tall black capitals split "OXY / GEN" inside two jagged yellow crime-scene-tape blocks (Trollbäck+Company) as NBCUniversal relaunched Oxygen as a full-time true-crime network. |
| Qualys | Jul 2017 | Studio not recorded | New logo. |
| SurveyMonkey | Jul 2017 | Eleven with SurveyMonkey in-house | New logo. |
| Talabat | Jul 2017 | Talabat in-house | 2017 rebrand (Delivery Hero brand team): the orange script 'Talabat.com' logotype replaced by a clean geometric 'Talabat' wordmark without the .com, with a new orange-led identity. |
| Patreon (2017)Logo history | Jun 2017 | Studio not recorded | New logo. |
| Skype | Jun 2017 | Studio not recorded | New logo. |
| Ultimate Ears | Jun 2017 | Studio not recorded | Jun 2017 Bring Music to Life rollout: lowercase ue monogram + ultimate eears -> stacked Ultimate Ears wordmark on blue |
| Ubisoft | May 2017 | Studio not recorded | New logo. |
| Detroit Pistons | May 2017 | In-house (Pistons creative team, with Nike and the NBA) | 16 May 2017: 2005 ball logo with arched "DETROIT PISTONS" in a blue ring replaced by an updated version of the 1979-96 "Bad Boys" red ball with blue wordmark. |
| Eredivisie | May 2017 | Dog and Pony | May 12 2017 (season 2017/18): Dog and Pony designed new mark joining a stylised E with the centre circle, lowercase eredivisie wordmark |
| Glassdoor (2017)Logo history | May 2017 | Nelson Cash | New logo. |
| Wipro | May 2017 | Landor (India) | May 2017: 1998 rainbow sunflower -> wipro wordmark with concentric coloured dots |
| HuffPost | Apr 2017 | Work-Order | New logo. |
| AWS Elemental | Apr 2017 | Studio not recorded | Apr 2017, after the Amazon acquisition: the spaced 'ELEMENTAL' wordmark with a swirl 'e' and 'An Amazon Web Services Company' line replaced by an 'aws elemental' lockup with an orange 'e' badge. |
| Minnesota Timberwolves | Apr 2017 | Studio not recorded | The snarling, half-shadowed wolf head with yellow eyes gave way to a round badge: a howling wolf head inside a midnight blue circle drawn with basketball seams, with a small green North Star. The palette moved to midnight blue, aurora green, lake blue, moonlight grey and frost white. |
| Mapbox | Apr 2017 | Will Dove | New logo. |
| McAfee (2017)Logo history | Apr 2017 | Studio not recorded | New logo. |
| Aldi Süd | Mar 2017 | Studio not recorded | 2017: framed square with striped A redrawn: new stylised A, gradient blue, rounded lettering, SÜD centred |
| Movistar | Mar 2017 | Lambie-Nairn | New logo and identity. |
| VEON | Mar 2017 | Moving Brands | New logo and identity. |
| Visual Studio | Mar 2017 | Studio not recorded | 2017 refresh: solid dark-purple infinity badge -> lighter outlined infinity + Visual Studio wordmark |
| Air Canada | Feb 2017 | Winkreative | 9 Feb 2017: red "AIR CANADA" wordmark beside the red maple-leaf roundel switched to a black wordmark with the red roundel (Winkreative). It came with a black-and-white livery that put the roundel ("rondelle") back on the tail after 24 years. |
| Cabify (2017)Logo history | Feb 2017 | Cabify in-house | Feb 2017 in-house rebrand: new purple-and-white identity with a fluid pin-shaped C symbol. |
| Calvin Klein | Feb 2017 | Peter Saville | Feb 3 2017: mixed-case 'Calvin Klein' replaced by all-caps tighter-kerned 'CALVIN KLEIN' (Peter Saville + Raf Simons) |
| Hilton | Feb 2017 | Studio not recorded | Feb 1 2017: Hilton Worldwide dropped Worldwide |
| Mozilla (2017)Logo history | Jan 2017 | Johnson Banks | moz://a wordmark with Zilla Slab |
| Eidos-Montréal | Jan 2017 | Studio not recorded | New logo. |
| Juventus | Jan 2017 | Interbrand | Jan 16 2017: oval striped crest with bull and crown replaced by stylised 'J' of stripes + Juventus wordmark (Interbrand) |
| Roblox (2017)Logo history | Jan 2017 | Studio not recorded | New logo. |
