Esc

↑↓ navigate↵ openesc close

StudiosTypefacesSubmitSponsorMCP

2023 rebrands

87 new logos logged for 2023, by 62 studios and in-house teams. Each entry has the old and new logo side by side, with sources.

2024 · 2022

87
Rebrands
20
Industries
16
Consumer internet, the top industry
−2%
vs 2022 (89)

Rebrands by industry

Featured · 7 with both logos

All rebrands · 87

What changed
BlueskyDec 2023In-houseCloudy-sky stock image replaced by a blue butterfly logo
Banco InterDec 2023Studio not recordedDec 2023: plain orange lowercase "inter" wordmark gains a seven-ray fan symbol and redrawn type (Polar, Plau)
Call of DutyDec 2023KotoNew logo and identity.
Itaú UnibancoDec 2023Itaú in-house with Pentagram (consultancy)Dec 2023: blue rounded square with yellow "Itaú" replaced by orange "pedra" stone shape with lowercase white "itaú" (Pentagram)
MelitaDec 2023Studio not recordedNew logo.
RedditNov 2023Pentagram3D Snoo, Snoo-in-conversation-bubble logo, new bespoke typefaces, expanded palette
Deezer (2023)Logo historyNov 2023KotoEqualiser-bars logo replaced by a pulsating purple heart symbol; "beats" pattern system; variable Deezer Sans
AngularNov 2023Google DesignRed shield replaced by a gradient shield-"A" symbol, launched with angular.dev and v17
Bauer Media GroupNov 2023MUTABOR30 Nov 2023: blue square with a white diagonal fold over "BAUER" and thin "MEDIA GROUP" replaced by a rounded purple B wrapped around a teal forward-pointing play triangle with stacked purple "Bauer Media Group" in custom BauerMedia Sans (Mutabor).
LifehackerNov 2023Studio not recordedNew logo.
SiriusXMNov 2023Uncommon Creative StudioNew logo and identity.
Revolut (2023)Logo historyOct 2023Studio not recordedNew logo
WebflowOct 2023Webflow in-houseNew "W" mark composed of shapes nodding to HTML, CSS and JavaScript; simplified palette and refreshed product UI
Patreon (2023)Logo historyOct 2023Wolff OlinsDynamic 3D 'P' logo with no canonical form plus variable wordmark
AviancaOct 2023Grey ColombiaOct 18 2023: Avianca wordmark switched to all-lowercase avianca with redrawn letters ("El cielo es de todos")
Deliveroo (2023)Logo historyOct 2023Deliveroo in-houseRoo head evolved, teal and wordmark retained; new "Rooute" device, six-degree angled type, typographic stickers and brighter food photography
KellanovaOct 2023Studio not recordedOct 2 2023: Kellogg Company renamed Kellanova after spinning off WK Kellogg Co
Nationwide Building SocietyOct 2023New Commercial Arts8 Oct 2023: 1987 "village" icon in a blue/red box with "Nationwide Building Society" serif wordmark replaced by a coral rising-sun-and-house icon with lowercase "nationwide" in custom Founders Grotesk (New Commercial Arts). First major rebrand since 1987.
QuickenOct 2023Siegel+Gale10 Oct 2023 rebrand by Siegel+Gale for Quicken's 40th anniversary: the red italic 'Quicken' wordmark replaced by a violet-blue geometric wordmark whose 'Q' is a circle with a tail.
VerilyOct 2023KnownUnknownNew logo and identity.
Microsoft CopilotSep 2023Microsoft DesignNew gradient ribbon icon for the unified Copilot, rolled out in Windows and Microsoft 365
Facebook (2023)Logo historySep 2023Meta in-house (Facebook design team)Refined "f" logo in a darker blue, wordmark redrawn in Facebook Sans, expanded accessible palette and updated Reactions
Android (2023)Logo historySep 2023Google in-houseWordmark capitalised to "Android" with more weight, closer to Google's logo; flat robot became a 3D Bugdroid
DribbbleSep 2023Dribbble in-houseFirst logo refresh in 14 years: script wordmark rebuilt from customised Alkaline with capital "D" and smoother joins
FreepikSep 2023Partners in CrimeNew logo and identity.
Johnson & JohnsonSep 2023Wolff OlinsSep 14 2023: 1886-era script signature replaced by red sans wordmark Johnson&Johnson
OdidoSep 2023Studio not recordedSep 2023: T-Mobile Netherlands (magenta T) renamed Odido with multicolour geometric wordmark
Air IndiaAug 2023FutureBrandAug 10 2023: red flying swan with Konark wheel + bilingual italic wordmark replaced by 'The Vista' gold window peak + Air India caps (FutureBrand)
AllTrailsAug 2023Red AntlerNew logo and identity.
Alternative AirlinesAug 2023LanternNew logo and identity.
GoodnotesAug 2023MottoNew logo and identity.
HiroAug 2023Porto RochaNew logo and identity.
HoliduAug 2023RamotionNew logo.
KickbaseAug 2023Studio zur Strassen and Mark O'NeillNew logo and identity
OttoAug 2023Studio not recordedAug 31 2023: veterinary software TeleVet renamed Otto with $43M Series B
PerplexityAug 2023Smith & DictionNew asterisk/revolving-door symbol and lowercase FK Display wordmark
token.comAug 202320somethingNew logo and identity.
X (formerly Twitter)Jul 2023In-house (crowdsourced interim logo by Sawyer Merritt; original mark by Alex Tourville)Renamed Twitter to X; blue bird replaced by a black-and-white double-struck X
Glassdoor (2023)Logo historyJul 2023KotoAll-caps wordmark flanked by quote marks forming g and d, custom type, illustrations and an accessible green palette
KiliJul 2023Ragged EdgeNew logo and identity.
PrestashopJul 2023LonsdaleNew logo and identity.
Zara HomeJul 2023Studio not recordedJul 2023: thin wide-tracked sans “Zara Home” replaced by tight high-contrast serif matching Zara's 2019 mark
JLRJun 2023Studio not recordedThe corporate name went from Jaguar Land Rover to JLR, and the two car badges side by side gave way to a thin, all-black JLR monogram with a descending j and an R missing its upright.
AegonJun 2023Total DesignJun 22 2023 (Capital Markets Day): tilted blue square with white A + Aegon caps replaced by tilted dark square with coloured stripes + lowercase aegon
BrevoJun 2023Studio not recordedNew name and logo.
Dailymotion (2023)Logo historyJun 2023Studio not recordedNew logo.
LaLigaJun 2023Studio not recordedJun 5 2023: LaLiga becomes LALIGA, ball-and-petals mark + mixed-case wordmark replaced by angular LL monogram + caps wordmark (Grávita)
LeapJun 2023Studio not recordedNew name and logo.
PavilionJun 2023Big HumanNew name, logo, and identity.
TheForkJun 2023DesignStudio22 Jun 2023 rebrand by DesignStudio: the lowercase 'thefork' wordmark with a green fork-in-circle and the 'a TripAdvisor company' tag replaced by a dark-green 'TheFork' wordmark with a redrawn three-pronged fork symbol.

Most active studios

Keep browsing