Norwich City
The shield keeps its castle, lion, canary and ball, but each was redrawn more simply, the black keylines were removed and the ball moved to the centre of the crest.
Norwich City logo before and afterRefinement
BeforeUntil Jun 2022
Logo: Norwich City. Source: resources.premierleague.com (archived)
AfterSince 17 Jun 2022
Logo: Norwich City. Source: resources.premierleague.com (archived)
Refinement: the mark keeps its form.
Key facts
Norwich City launched a new logo on 17 Jun 2022, designed by SomeOne.
- Brand
- Norwich City
- Launched
- What changed
- The shield keeps its castle, lion, canary and ball, but each was redrawn more simply, the black keylines were removed and the ball moved to the centre of the crest.
- Sources
- canaries.co.uk, bbc.com, bbc.co.uk
Cite this Rebrand Log, "Norwich City new logo (2022)", https://rebrandlog.com/rebrand/norwich-city-2022/, last updated .
The Norwich City rebrand, explained
The club revealed the crest on 23 November 2021 and lit it up on Norwich Castle that evening. It said a brand review had found technical and accessibility problems with the old crest, and that several different versions were in use around its own stadium.
The lion, castle and canary were each redrawn with less detail so the crest works at small and large sizes. The black keyline was removed and the ball was moved to the centre to improve the balance.
The club worked with the agency SomeOne for two years and consulted supporters. The crest was adopted on 17 June 2022 alongside a bespoke typeface, Norwich Weave, which the club said took its inspiration from the city's history of weaving.
In short: Fewer lines, same canary.
Quote
“For the first time in 50 years the club will adopt a newly evolved crest, fit for digital purpose, iconic and most importantly accessible for all.”
Press
Sources
- 1. canaries.co.ukhttps://www.canaries.co.uk/content/club-reveal-new-crest
- 2. bbc.comhttps://www.bbc.com/news/uk-england-norfolk-59394192
- 3. bbc.co.ukhttps://www.bbc.co.uk/news/uk-england-norfolk-61838009