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2024 rebrands

123 new logos logged for 2024, by 74 studios and in-house teams. Each entry has the old and new logo side by side, with sources.

2025 · 2023

123
Rebrands
21
Industries
23
SaaS, the top industry
+41%
vs 2023 (87)

Rebrands by industry

Featured · 7 with both logos

All rebrands · 123

What changed
Mozilla (2024)Logo historyDec 2024Jones Knowles Ritchie (JKR, US) with Studio Drama (typefaces); strategy by DesignStudio (2023)Full rebrand with bespoke semi-slab wordmark and custom uniwidth type family
ClarifyDec 2024PracticeNew logo and identity.
ContentsquareDec 2024Saffron Brand ConsultantsNew logo and identity.
MonarchDec 2024Studio not recordedNew logo.
SandiskDec 2024Studio not recordedDec 2024 pre-spinoff rebrand: SanDisk serif + flame -> pixel-S SanDisk caps (ELA)
SignalDec 2024Studio not recordedNew logo.
YouCanBookMeDec 2024YouCanBookMe in-houseNew logo and identity.
The Campbell's CompanyNov 2024Studio not recordedThe corporate logo was the white Campbell's script on its own. As The Campbell's Company it keeps the script and adds "The" above and "Company" below in small capitals.
MSN (2024)Logo historyNov 2024Studio not recordedNew logo.
BancomatNov 2024LandorNov 2024 (Landor): navy Bancomat SpA with tricolour underline -> light-blue gull B symbol + softer Bancomat wordmark
IdealsNov 2024Ideals in-houseNew logo.
JaguarNov 2024Jaguar in-houseNov 19 2024: spaced caps Jaguar wordmark replaced by mixed-case geometric 'JaGUar' wordmark
MotoGPNov 2024PentagramNov 2024: long-running black chequered-flag mark with red italic "motoGP" replaced by a monoline black wordmark whose letters trace bikes, wheels, rider and a track (Pentagram), unveiled at the Barcelona season finale for 2025.
SpellbookNov 2024Focus LabNew logo.
WorkdayNov 2024KotoNew logo and identity
XMNov 2024Studio not recordedNov 2024 in-house rebrand with new website: the red bull-head badge was dropped, leaving a red chevron beside a heavier upright XM monogram
Upwork (2024)Logo historyOct 2024NOT Wieden+Kennedy"A new dimension of work": dimensional typography, fluid grid, gradients, glimmer and motion behaviours
World (formerly Worldcoin)Oct 2024Not disclosedWorldcoin renamed World (World Network) with a new logo, at its San Francisco event
KajabiOct 2024Studio not recordedNew logo and identity.
KOHOOct 2024KOHO in-house"K" refined into a forward-pointing, arrow-like form; bolder colours, friendlier rounded type and Canadian-inspired illustration
Halo StudiosOct 2024Studio not recordedNew name and logo.
KitOct 2024KotoNew logo and identity
DemandbaseOct 2024Studio not recordedOct 2024 (Demand the Future): dark D-square icon + Demandbase -> all-caps navy Demandbase wordmark
DenoOct 2024Studio not recordedOct 2024 (Deno 2.0): dinosaur in rain-streaked circle -> simplified dinosaur head in plain circle
FreetradeOct 2024KotoNew logo and identity
FrontOct 2024Design Business CompanyNew logo and identity.
Google ShoppingOct 2024Google in-houseFour-quadrant price tag replaced by a shopping-bag icon whose colours swirl around a hollow centre, with the AI-powered Shopping redesign
JacquardOct 2024MultiAdaptorNew name, logo, and identity.
JiraOct 2024Studio not recordedJira Software and Jira Work Management merged into a single Jira (May 2024)
MicronOct 2024Studio not recordedOct 2024 Ahead of the Curve rebrand: blue Micron with orbit swoosh -> rounded lowercase micron wordmark
MoeveOct 2024LandorOct 30 2024: Cepsa renamed Moeve (Landor): red star-cross symbol + italic Cepsa replaced by rounded lowercase blue moeve wordmark
PhiloOct 2024Philo in-house with Sibling RivalryNew identity.
PrintifyOct 2024Studio not recordedNew logo.
Robinhood (2024)Logo historyOct 2024Porto RochaFeather symbol and wordmark refined around the arrow, black-and-neutral palette with Robin Neon, new type, technical illustration and photography
ZalandoSep 2024Kurppa HoskLowercase wordmark, refreshed brand mark, more vibrant orange, custom accessible typeface and branded motion
FigmaSep 2024Figma in-house (Brand Studio)Brand refresh; custom Figma Sans replaces Whyte
Inter&CoSep 2024Polar and PlauNew logo and identity.
Oracle VirtualBoxSep 2024Studio not recordedSep 2024 VirtualBox 7.1: glossy 3D cube icon -> flat teal/orange V-box mark
PayPal (2024)Logo historySep 2024PentagramNew wordmark and bespoke type family based on LL Supreme
PotlocSep 2024Potloc in-houseNew logo and identity.
RetoolSep 2024Retool in-houseEvolved "R" symbol made from connected building blocks, with illustration-led system
Twitch (2024)Logo historySep 2024Porto Rocha with Twitch in-houseKept wordmark, Glitch and purple; added flexible system from minimal UI to maximal 3D emotes, sprites, gradients and motion
CI&TAug 2024Make (with Yone)Bolder system with geometric shapes for Collaboration, Innovation and Transformation; Bright Coral; tagline "Navigate Change"
CanvaAug 2024Canva in-houseFirst major refresh in a decade: gradient logo kept, refined Canva Sans, new layouts, colour, motion and custom emoji
PiensoAug 2024PentagramNew logo and identity
AmplyAug 2024Rowdy StudioNew logo and identity
ChimeAug 2024Jones Knowles Ritchie (JKR)"Portals to progress" system built on card and app shapes, stronger greens, custom serif and sans, hand-drawn illustration
EnvatoAug 2024Envato in-houseNew logo and identity.
Ligue 1Aug 2024Studio not recorded16 Aug 2024: the Hexagoal-trophy symbol beside 'Ligue 1 Uber Eats' replaced by a 'L1' monogram (an L cut into a 1) with 'Ligue 1' and the McDonald's arches (Leroy Tremblot), with a proprietary typeface and electric-blue palette; announced 27 Mar 2024.
Crunchyroll (2024)Logo historyJul 2024Crunchyroll in-houseModernised logo with balanced eye symbol and revamped wordmark; Crunchyroll Atyp; orange/black/white/taupe; 139+ anime-inspired glyphs; seven-second audio-visual mnemonic

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