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2022 rebrands

89 new logos logged for 2022, by 60 studios and in-house teams. Each entry has the old and new logo side by side, with sources.

2023 · 2021

89
Rebrands
17
Industries
11
Technology, the top industry
−12%
vs 2021 (101)

Rebrands by industry

Featured · 7 with both logos

All rebrands · 89

What changed
World AquaticsDec 2022Studio not recordedDec 2022: FINA renamed World Aquatics; striped blue "Fina" wordmark replaced by an abstract globe of six dots and five blue lines with a two-line World Aquatics wordmark.
Minnesota TwinsNov 2022Studio not recordedThe interlocking TC was refined rather than replaced: the letterforms were redrawn, the navy became darker and the red slightly brighter. It anchors a new system with an M and North Star mark, a modernised Twins script and an exclusive font.
Gen Digital (formerly NortonLifeLock)Nov 2022Gen in-houseNortonLifeLock renamed Gen Digital (Gen) after the Avast merger, with a new corporate logo uniting Norton, Avast, LifeLock, Avira, AVG and CCleaner
DurexNov 2022Studio not recorded2022 (UK from ~Mar, Italy Nov 21 2022): 2020 capsule-framed durex wordmark replaced by borderless wordmark with re-angled X and radiating lines
LanciaNov 2022Studio not recorded28 Nov 2022 (Lancia Design Day): the glossy blue-and-chrome 2007 shield replaced by a flat, minimal shield, Lancia's eighth logo, based on the 1957 Flaminia badge. It keeps the wheel, flag and an asymmetric lance and adds a new fashion-inspired Lancia lettering.
OktaNov 2022Athletics with Okta in-house (wordmark refinement: Dalton Maag)New layered, animated "Aura" symbol; lighter, sharper wordmark; 3D, motion and warm photography
UnisysNov 2022Studio not recordedNov 2022: red caps Unisys wordmark (1986) replaced by green gradient U symbol and teal lowercase unisys (L&F)
VeloBankNov 2022Studio not recordedNov 2022: Getin Bank (under BFG resolution) renamed VeloBank; green "GET IN" arrow wordmark replaced by a green grid of four squares spelling VELO above "BANK"; branches rebranded from 21 Nov 2022.
BelkinOct 2022Studio not recordedRebrand was Oct 2022 (not 2024)
OandaOct 2022Studio not recordedOct 2022: the lime circular 'N' mark with a thin 'OANDA' wordmark replaced by a green angular 'V' mark with a bold 'OANDA' and a 'SMARTER TRADING' tagline.
SFROct 2022Studio not recordedOct 2022 (Soyez vous, Saatchi & Saatchi): gradient red square with centred SFR -> flat red square with small SFR top-left
ZuoraOct 2022Focus LabSep/Oct 2022 (Focus Lab): the lowercase 'zuora' wordmark gained an interlocking teal 'Z' symbol of winding lines, with a wider accessible palette anchored on Zuora Teal.
The Verge (2022)Logo historySep 2022Vox Media in-houseNew logo.
ZoomSep 2022Zoom in-house (campaign: 72andSunny)"Zoooooom" wordmark device where the Os become product icons; darker accessible blue, new type and product icons
Next.jsSep 2022Basement StudioNew logo.
CitroënSep 2022Citroën in-house with Stellantis Design StudioSep 27 2022: silver 3D double chevrons with Citroën wordmark replaced by flat chevrons in a vertical oval reinterpreting the 1919 badge
FerragamoSep 2022Peter SavilleSep 2022: Salvatore Ferragamo becomes FERRAGAMO
VeriffSep 2022How&HowSep 2022 identity by How&How: the teal interlocking-arrows mark before 'veriff' replaced by a dark-teal 'veriff' wordmark followed by an asymmetric mint 'V' mark (read as a tick or an opening book).
ZDNETSep 2022ZDNET in-houseNew logo.
Roblox (2022)Logo historyAug 2022Roblox in-houseTilted-square "o" refined and lighter custom letterforms; second "o" returned to a regular letter
CartaAug 2022Studio not recorded25 Aug 2022: the navy 'carta' wordmark under blue mountain-peak shapes replaced by a black 'carta' wordmark inside a rectangular frame, meant to read as a foundation, frame and window.
ŠkodaAug 2022Škoda in-houseAug 30 2022: 3D winged-arrow emblem over ŠKODA replaced by new ŠKODA wordmark with háček integrated into the S (plus flat emblem)
Aston MartinJul 2022Peter SavillePeter Saville redrew the wings. The outline got cleaner and the edges softer, the feathers became fewer, simpler lines, and the name in the centre bar was reset with more room to breathe.
Google WalletJul 2022Google in-houseGoogle Pay app replaced by Google Wallet with a blue wallet icon holding red, yellow and green cards
BluevineJul 2022Studio not recordedJul 2022 (Buck): the italic blue camel-case 'BlueVine' wordmark replaced by a black lowercase 'bluevine' built from geometric and leaf shapes, with a leaf accent on the i.
HootsuiteJul 2022ProphetOwly reborn as a flat, playful illustrated mascot; funky new wordmark based on Adieu; bold colour system to break from the "sea of sameness"
ZapierJul 2022Zapier in-houseAsterisk logo replaced by an orange underscore "platform" mark; Degular type; international orange
PayPal (2022)Logo historyJul 2022Gretel with PayPal in-houseNew logo and identity.
Google PlayJul 2022R/GAThe "Prism" play triangle softened and recoloured to Google's palette and turned into a dynamic, multi-sided identity
PayseraJul 2022Deividas Bielskis with Paysera in-house marketingNew logo.
Qwant (2022)Logo historyJul 2022Studio not recordedNew logo.
SpriteJul 2022Turner Duckworth with Coca-Cola in-house2022: first globally unified Sprite identity (Turner Duckworth + Coca-Cola design): starburst-framed outline wordmark replaced by bold solid italic wordmark, spark freed as standalone symbol
TeliaJul 2022Kurppa HoskNew logo and identity.
YubiJun 2022venturethreeJun 2022 (venturethree): CredAvenue renamed Yubi; the blue gradient tick tile and two-tone 'CredAvenue' wordmark replaced by a 'Y' of three connected nodes in navy, grey, yellow and coral beside 'Yubi'.
Norwich CityJun 2022SomeOneThe shield keeps its castle, lion, canary and ball, but each was redrawn more simply, the black keylines were removed and the ball moved to the centre of the crest.
Bend StudioJun 2022Bend Studio in-houseNew logo.
Cleveland CavaliersJun 2022Studio not recordedThe primary logo dropped the sword that ran through the C and the navy outline. The C itself stays in wine, now with a simple drop shadow in a metallic gold that replaces the old mustard yellow.
NylasJun 2022Big Drop and Nylas in-houseJun 2022 (Big Drop): the teal mark of stacked slanted bars beside a thin black 'Nylas' replaced by a royal-blue comet of curved trailing lines and a bold, rounded lowercase 'nylas'.
BuickJun 2022Buick in-houseJun 2022: circular ringed tri-shield (1990 lineage) with Buick caps replaced by three horizontally aligned open shields with swooping sashes, no ring, and a new wordmark; first significant emblem change since 1990, on production cars from 2023.
etisalat by e&Jun 2022Studio not recordedJun 2022: Etisalat UAE relaunched as etisalat by e&
GSKJun 2022Wolff OlinsJun 9 2022: white lowercase gsk in orange egg shape replaced by orange uppercase GSK 'signal' wordmark (Wolff Olins)
LinktreeJun 2022CollinsAsterisk-tree symbol of growing arrows, custom multilingual Link Sans, bold palette and 2D-in-3D animated silhouettes
Utah Jazz (2022)Logo historyJun 2022Studio not recordedJun 17 2022: navy/green/yellow UTAH JAZZ note logo replaced by black-and-white J-note with UTAH JAZZ wordmark
TaskRabbitMay 2022Studio not recordedNew logo.
ProtonMay 2022Proton in-houseProtonMail becomes Proton; new "P" logo and family of gradient portal icons for Mail, VPN, Calendar and Drive
New RelicMay 2022New Relic in-houseNew brand debuted at FutureStack 2022: new logo, colours, look and feel, voice and tone, tagline ("Data for Engineers") and website
SunriseMay 2022Rufus LeonardMay 2022 (Thjnk / Rufus Leonard): Sunrise UPC unified as Sunrise
PlexApr 2022Plex in-houseUppercase wordmark replaced by a rounded lowercase wordmark keeping the chevron and colours
CNETApr 2022CollinsBold serif wordmark, brighter red, Sentinel, surrealist illustrations and motion
FreeveeApr 2022Studio not recordedNew name and logo.

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