Miami Marlins
The orange, yellow and blue M with a leaping marlin was replaced by a black script M in a curved, tapered serif style, with a sleeker marlin in Miami Blue and Caliente Red looping over it. Orange and yellow left the palette.
Miami Marlins logo before and after
BeforeUntil Nov 2018
Logo: Miami Marlins. Source: mlbstatic.com (archived)
AfterSince 15 Nov 2018
Logo: Miami Marlins. Source: mlbstatic.com (archived)
Key facts
Miami Marlins launched a new logo on 15 Nov 2018.
- Brand
- Miami Marlins
- Launched
- Studio
- Not recordedAdd it
- What changed
- The orange, yellow and blue M with a leaping marlin was replaced by a black script M in a curved, tapered serif style, with a sleeker marlin in Miami Blue and Caliente Red looping over it. Orange and yellow left the palette.
- Sources
- mlb.com, mlb.com, cbssports.com
Cite this Rebrand Log, "Miami Marlins new logo (2018)", https://rebrandlog.com/rebrand/miami-marlins-2018/, last updated .
The Miami Marlins rebrand, explained
The Marlins announced the new logos and colours on 15 November 2018, about a year after the group led by Bruce Sherman and Derek Jeter bought the club. The palette became Caliente Red, Miami Blue, Midnight Black and Slate Grey, which the team tied to the cultural flags flown across South Florida's neighbourhoods.
The club said the script M and curved, tapered serif lettering draw on typography common in Latin American culture, and nod to the 1950s Miami Marlins and Havana Sugar Kings. The new primary shows a more athletic marlin with an upward body position.
MLB.com reported that the club considered bringing back the teal of its early years but chose a new image. Jeter said the team wanted to move forward rather than look back.
In short: Black, red and Miami blue.
Quote
“It's a new beginning, a new chapter in this organization.”
Press
Sources
- 1. mlb.comhttps://www.mlb.com/press-release/a-new-look-a-new-style-a-new-vision-introducing-our-colores-the-next-g-300790406
- 2. mlb.comhttps://www.mlb.com/news/marlins-unveil-new-team-logo-colors-c300802538
- 3. cbssports.comhttps://www.cbssports.com/mlb/news/the-marlins-unveil-new-logo-and-new-uniforms-for-the-2019-mlb-season/