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2014 rebrands

14 new logos logged for 2014, by 6 studios and in-house teams. Each entry has the old and new logo side by side, with sources.

2015 · 2013

14
Rebrands
9
Industries
4
Telecom, the top industry
+27%
vs 2013 (11)

Rebrands by industry

Featured · 7 with both logos

All rebrands · 14

What changed
Toronto RaptorsDec 2014Studio not recordedThe cartoon red raptor dribbling a ball inside an arched "Raptors" badge was replaced by a black roundel with a red rim: a silver basketball slashed by three claw marks, with "Toronto" and "Raptors" in white block capitals around it. For the first time the primary logo had no dinosaur.
DeviantArtDec 2014Moving BrandsNew logo and identity.
ZTEDec 2014Studio not recordedDec 2014 (rollout 2015): angular dark-blue ZTE with Chinese characters replaced by rounded light-blue ZTE wordmark
ElisaOct 2014GrowNew logo and identity.
XL AxiataOct 2014Studio not recordedOct 2014, for XL's 18th anniversary: new logo in green and yellow on a blue background.
MSN (2014)Logo historySep 2014Studio not recordedNew logo.
ProximusSep 2014SaffronNew logo and identity.
Southwest AirlinesSep 2014LippincottThe all-caps wordmark and flying jet gave way to a bold blue Southwest in a custom sans serif, finished with a small heart striped in blue, red and yellow.
AirbnbJul 2014DesignStudioBélo symbol and new identity
HotwireJun 2014Studio not recordedJun 2014 rebrand: the old logo with an airplane motif replaced by a new wordmark.
AtlusApr 2014Studio not recordedApr 2014 (Atlus relaunched under Sega): segmented blue Atlus -> thinner condensed Atlus with red T
Netflix (2014)Logo historyApr 2014Studio not recordedNew logo.
PayPal (2014)Logo historyApr 2014fuseprojectOverlapping PP monogram and refined wordmark
VisaJan 2014Studio not recordedNew logo and brand positioning.

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