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Doubleday & Cartwright

3 logged rebrands from 2015 to 2025, across 1 industry.

Doubleday & Cartwright
Rebrands
3
Years
2015–2025

Featured work · 3 of 3

All rebrands · 3

TypefacesWhat changed
Utah MammothMay 2025Typeface not recordedThe temporary Utah Hockey Club roundel, with UTAH stacked in a light blue circle, gave way to the permanent Mountain Mammoth: a charging mammoth whose crown is formed by the snow-capped Wasatch peaks, with the outline of Utah in one peak and a tusk curving up into a U.
Utah Jazz (2024)Jun 2024Typeface not recordedTwo seasons after going black and yellow, the Jazz brought purple back. The J-Note stays the primary logo but turns from black to Mountain Purple, within a new palette of Mountain Purple, Midnight Black and Sky Blue.
Milwaukee BucksApr 2015Typeface not recordedThe green buck head over a red triangle and a slab "Bucks" wordmark was replaced by a forward-facing buck inside a cream roundel with "Milwaukee Bucks" arched below. The antlers grew from eight points to 12 and frame a basketball in negative space, the neck forms an M, and red left the palette.

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