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2020 rebrands

64 new logos logged for 2020, by 40 studios and in-house teams. Each entry has the old and new logo side by side, with sources.

2021 · 2019

64
Rebrands
16
Industries
17
Consumer internet, the top industry
−22%
vs 2019 (82)

Rebrands by industry

Featured · 7 with both logos

All rebrands · 64

What changed
CourseraDec 2020Coursera in-houseAdded a "C" symbol (pathway, window, arc) and evolved wordmark with warmer palette and new type system
Pringles (2020)Logo historyDec 2020Studio not recordedMr. Pringle was redrawn as a flat black graphic: the brown hair and shaded face outline are gone, leaving a bolder, more dynamic mustache, eyes and eyebrows above a sharper red bow tie. The yellow Pringles wordmark stays below.
FoursquareDec 2020Playlab, Inc.New logo and identity.
SketchUpDec 2020Studio not recordedNew logo.
WTA (Women's Tennis Association)Dec 2020Landor AustraliaDec 2020: 2010 white "WTA" in a magenta-to-purple gradient oval replaced by a bold purple geometric wordmark with the tennis ball as the A crossbar (Landor Australia, "For The Game").
AeroplanNov 2020Studio not recordedNov 2020: relaunch under Air Canada
OpelNov 2020Studio not recorded30 Nov 2020 ("New Opel"): the 2017 flat Blitz in a heavy ring above a bold Opel wordmark replaced by a finely drawn Blitz in a slim ring with a redrawn, widely spaced Opel wordmark in the new Opel Next typeface, plus neon Opel yellow; first on the Mokka, rolled out from 2021.
TVANov 2020COLAB Studio (with ILOT strategy)Nov 2020 identity: 2012 gradient TVA -> 2020 rounded TVA
JustworksOct 2020OrderNew logo, custom Oatley typeface and colours ("TLC"), with underlines that literally provide structure and support
MessengerOct 2020Facebook in-houseAll-blue speech-bubble icon replaced by a purple-to-pink-to-blue gradient bubble with a white bolt
Gmail (Google Workspace)Oct 2020Google in-houseRed envelope replaced by a four-colour "M"; matching icons for Drive, Calendar, Meet, Docs; G Suite renamed Google Workspace
Google CalendarOct 2020Studio not recordedThe blue tear-off calendar page with a white 31 became a white square with a blue 31, framed by blue, green, yellow and red borders and a folded corner, matching the other four-colour Google Workspace icons.
Google DriveOct 2020Studio not recordedThe green, yellow and blue Drive triangle, whose three colours stood for Docs, Sheets and Slides, was redrawn with rounded corners in Google's four colours, adding red and darker shades where the bands meet.
Google MeetOct 2020Studio not recordedThe teal speech bubble with a white video camera, inherited from Hangouts Meet, became a camera shape alone, built from Google's blue, red, yellow and green.
Google Workspace (2020)Logo historyOct 2020Google in-houseG Suite renamed Google Workspace; new four-colour icon family for Gmail, Drive, Calendar, Meet, Docs, Sheets and Slides
Microsoft BingOct 2020Microsoft in-houseBing renamed Microsoft Bing; blocky "b" replaced by a smoother ribbon-like gradient "b"
MasterClassOct 2020GretelChunky deconstructed serif "M" with an underscore, cinematic visuals and per-instructor nameplates, type and colourways
AirAsiaOct 202072andSunnyOct 2020: super-app rebrand
AVROTROSOct 2020Studio DumbarOct 1 2020: black circle 'a' symbol + lowercase wordmark replaced by stacked mint-green AVROTROS wordmark (Studio Dumbar)
BrexOct 2020GretelNew flag-inspired symbol and wordmark, broader system beyond "startup corporate card"
BrightcoveOct 2020Studio not recordedNew logo.
CatawikiOct 2020dentsuACHTUNG!New logo and identity.
FreshBooksOct 2020Son & SonsNew logo and identity.
Medium (2020)Logo historyOct 2020CollinsThree-dot ellipsis symbol, redrawn wordmark and typographic illustrations built from words
Ottawa SenatorsSep 2020Studio not recordedThe front-facing 3D centurion in a gold helmet with a red plume was replaced by a flat, side-on centurion in the spirit of the club's original 1992 logo, with a red plume, gold cape trim instead of red, and a gold laurel semicircle that completes an O.
FiverrSep 2020KotoBespoke wordmark with "fi" ligature, palette beyond green, two new typefaces and refreshed photography
Intel (2020)Logo historySep 2020Intel in-house (campaign: VMLY&R)Swoosh-free flat wordmark with square dot kept, expanded colour palette, unified product badges
Lumen TechnologiesSep 2020Studio not recordedSep 2020: CenturyLink rebranded its enterprise business as Lumen
SberSep 2020Landor with Sber in-houseSep 2020: Sberbank becomes Sber
UScellularSep 2020Studio not recorded24 Sep 2020 (MullenLowe): the 1999 black serif 'U.S. Cellular' with a calligraphic star replaced by a red-and-blue lowercase 'uscellular' with a star made of converging blades.
Buffalo SabresAug 2020Studio not recordedThe navy roundel with a charging white buffalo above crossed sabres, outlined in gold and silver, returned to royal blue. The buffalo and sabres were simplified and the silver accents removed, leaving royal blue, gold and white.
AfterpayAug 2020YummyColoursTwo disconnected arrows evolved into a continuous loop; custom Pantone "Bondi Mint"
Robinhood (2020)Logo historyAug 2020CollinsRebalanced sentence-case wordmark and refined feather; new typefaces Capsule Sans and Nib; sci-fi-inspired illustration and new iconography
Just Eat Takeaway.comJul 2020Just Eat Takeaway.com in-houseUnified group identity after the Just Eat / Takeaway.com merger: orange house-with-cutlery icon replaces Just Eat's red branding across 22 markets
MenulogJul 2020Studio not recordedJun/Jul 2020, after the Just Eat Takeaway.com merger: colour changed from green to orange and the same logo and branding as the group's platforms overseas adopted.
NissanJul 2020Nissan in-houseJul 15 2020: chrome 3D ring-and-bar badge replaced by flat thin open-ring Nissan emblem
Toyota (Europe)Jul 2020The&PartnershipJul 20 2020: Toyota Motor Europe drops the Toyota wordmark and flattens the red ellipse emblem to a 2D grey mark (The&Partnership) for communications
WazeJul 2020PentagramUpdated Wazer symbol with new "Moods"; logotype based on Boing; "Block by Block" colourful visual language
Google PhotosJun 2020Google in-housePinwheel icon simplified into four rounded petals with flat Google colours, alongside an app redesign
PreciselyJun 2020Studio not recordedJun 2020: Syncsort (blue folded-ribbon 'S' symbol and navy 'syncsort') renamed Precisely, with a plain lowercase 'precisely' wordmark.
MarvellJun 2020Studio not recordedNew logo.
Mojang StudiosMay 2020Bold Scandinavia and Mojang Studios in-houseNew name and logo.
OLXMay 2020DesignStudioNew logo and identity.
Palo Alto NetworksMay 2020Godfrey Dadich PartnersBoxed waveform mark replaced by a three-part interlocking symbol for Strata, Prisma and Cortex; lowercase wordmark; Decimal type
PopeyesMay 2020Jones Knowles RitchieMay 2020: bouncy mixed-height "POPeYeS" wordmark over a red "Louisiana Kitchen" banner replaced by a calmer, evenly set orange wordmark (Jones Knowles Ritchie; Colophon "Chicken Sans").
RipplingMay 2020Rippling in-house (later Rippling Sans: A+ Type)R monogram suggesting ripples and people, wide sans wordmark, plum and yellow palette
VercelApr 2020In-houseZEIT renamed Vercel; new logotype with the simplified signature triangle
TellyApr 2020Studio NajbrtNew name, logo, and identity.
Disney+ HotstarApr 2020Studio not recordedMar-Apr 2020: Hotstar became Disney+ Hotstar
ICQApr 2020Studio not recordedNew logo.

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