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2016 rebrands

51 new logos logged for 2016, by 34 studios and in-house teams. Each entry has the old and new logo side by side, with sources.

2017 · 2015

51
Rebrands
15
Industries
10
Consumer internet, the top industry
+104%
vs 2015 (25)

Rebrands by industry

Featured · 7 with both logos

All rebrands · 51

What changed
NASCARDec 2016Studio not recorded19 Dec 2016: coloured-bar mark with red/blue-outlined NASCAR wordmark replaced by a flatter four-bar mark and solid black italic NASCAR wordmark
SigfoxNov 2016InterbrandNew logo and identity.
The Verge (2016)Logo historyNov 2016Vox Media in-houseNew logo and identity.
WeTransferNov 2016WeTransfer in-house with Bold MondayNew logo.
ZendeskNov 2016Zendesk in-houseNew logo.
MetLifeOct 2016ProphetThe heavy blue MetLife wordmark, which had stood alone as the logo while Snoopy fronted the marketing, gained a symbol: a blue and a green shape that meet to form an M. The wordmark was redrawn in a lighter dark grey and the blue was brightened.
DigitalOceanOct 2016DigitalOcean in-houseNew logo.
Kodak (2016)Logo historyOct 2016Work-OrderThe plain red lowercase Kodak wordmark of 2006 gave way to the return of the 1971 K symbol, kept to its original proportions, with KODAK now stacked vertically in bold capitals inside it.
MeetupOct 2016Sagmeister & WalshNew logo and identity.
NordeaOct 2016BoldOct 2016: teal wordmark with blue sail symbol replaced by redrawn bold blue Nordea wordmark, sail retired for a pulse motif (Bold Scandinavia)
Pandora (2016)Logo historyOct 2016Pandora in-houseNew logo and identity.
PetfinderOct 2016Possible18 Oct 2016 (Possible): the purple hand-drawn 'Petfinder' wordmark replaced by a custom lowercase purple 'petfinder' with a dog's face hidden in the 'fi' (the i's dot becomes the eye).
QantasOct 2016Marc Newson with Houston Group27 Oct 2016: the 2007 kangaroo with front paws and blue italic Qantas wordmark replaced by an armless, streamlined kangaroo with depth shading and a slimmer, upright grey Qantas wordmark (Marc Newson with Houston Group), ahead of the 787 Dreamliner.
Deliveroo (2016)Logo historySep 2016DesignStudioNew logo and identity.
CloudflareSep 2016Studio not recordedNew logo.
Dell, Dell Technologies, and Dell EMCSep 2016Brand UnionNew logos.
ZyxelSep 2016Studio not recordedSep 2016: blue italic ZyXEL wordmark with tagline replaced by monochrome capitalised rounded Zyxel with twisted X
MonzoAug 2016Studio not recordedMondo became Monzo after a trademark challenge. The four-colour folded M stayed exactly as it was; only the last letters of the navy lowercase wordmark changed, from mondo to monzo.
Geek SquadAug 2016ReplaceNew logo.
SubwayAug 2016Studio not recordedAug 2016: italic outlined Subway with arrows replaced by upright flat wordmark + Choice Mark (Turner Duckworth)
Trade MeAug 2016Studio not recordedNew logo.
MasterCard (2016)Logo historyJul 2016PentagramNew logo and identity.
OptusJul 2016ReNew logo and identity.
VevoJul 2016Violet OfficeNew logo and identity.
West Ham UnitedJul 2016Studio not recordedSummer 2016 (move to London Stadium): the 1999 crest with the Boleyn castle above crossed hammers replaced by a ship-bow shield (after HMS Warrior) with crossed gold hammers, a modern typeface and the word "LONDON"; designed by WTF Creative, fan-polled in 2014.
AmplifonJun 2016LandorJun 7 2016: red box with sound-wave motif + white wordmark replaced by rounded crimson wordmark with sound waves in the 'a' (Landor)
RecodeMay 2016Vox Media in-house with Cory SchmitzNew logo and identity.
Co-opMay 2016NorthMay 2016: navy "The co-operative" wordmark (2007) replaced by a redrawn 1968 blue "co-op" clover-leaf logo (North)
EuronewsMay 2016Lambie-NairnMay 17 2016: Lambie-Nairn rebrand
Eventbrite (2016)Logo historyMay 2016Eventbrite in-houseNew logo.
Orange BelgiumMay 2016Studio not recordedMay 2016: Mobistar became Orange Belgium
StubHubMay 2016Studio not recorded4 May 2016 (Goodby Silverstein & Partners / Gutenberg): the blue outlined speech-bubble 'StubHub!' replaced by a solid blue flexible speech bubble with 'StubHub' and no exclamation mark.
Sacramento KingsApr 2016RARE DesignThe heraldic shield with a crown, crossed lances and an arched "Kings" was retired for a modern take on the team's 1985 logo: a purple crown sitting on a grey basketball, with "Sacramento" now set across the crown above "Kings".
Grubhub (2016)Logo historyApr 2016Wolff OlinsNew logo and identity.
GuinnessApr 2016Design BridgeApr 2016: Guinness harp redrawn by Design Bridge with Gerry Barney (more detailed strings, EST 1759 in the pillar, new hand-drawn wordmark)
AT&TMar 2016InterbrandNew logo and identity.
BigCommerceMar 2016BigCommerce in-houseNew logo.
Premier LeagueFeb 2016DesignStudioThe crest-shaped badge, with a full lion standing on a football above an all-caps "PREMIER LEAGUE", was replaced by a stripped-back crowned lion's head between the words "Premier League" in a lower-case custom FF Mark wordmark. The football, the lion's body, the crest outline and the Barclays title sponsorship all went.
GrabFeb 2016Studio not recordedNew name, logo, and identity.
LastPassFeb 2016Studio not recordedNew logo.
SeatGeek (2016)Logo historyFeb 2016Mackey SaturdayNew logo.
Uber (2016)Logo historyFeb 2016Uber in-houseNew logo and identity.
Alaska AirlinesJan 2016Hornall AndersonThe long, joined-up "icicle" script that ran Alaska Airlines together on one line was replaced by a bolder, cleaner italic Alaska with Airlines set below it in spaced capitals. The face on the tail was simplified and given a coloured parka ruff.
MidcoJan 2016Lawrence & SchillerJan 2016: Midcontinent Communications' grey mountain-line 'Midcontinent' lockup replaced by the shortened 'Midco' name with a green-and-blue looping 'M' symbol.
Frontier CommunicationsJan 2016Studio not recordedNew logo.
EnelJan 2016Wolff OlinsJan 2016: Open Power identity (Wolff Olins): sun-tree symbol + blue italic Enel replaced by lowercase gradient cursor-trail wordmark
FunimationJan 2016Studio not recordedNew logo.
Telecom ItaliaJan 2016InterbrandNew logo.
TIM (2016)Logo historyJan 2016Studio not recordedJan 2016: glossy blue oval TIM logo with red "signal wave" stripes replaced by flat white TIM caps on blue beside a red T-shaped icon of five bars (Interbrand); TIM became the single commercial brand replacing Telecom Italia.
Türk TelekomJan 2016Studio not recordedJan 2016: blue square with dotted arrow and stacked TÜRK Telekom replaced by horizontal wordmark with colourful triangle cluster as Avea/TTNET fold in

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