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2018 rebrands

70 new logos logged for 2018, by 48 studios and in-house teams. Each entry has the old and new logo side by side, with sources.

2019 · 2017

70
Rebrands
19
Industries
12
Consumer internet, the top industry
+15%
vs 2017 (61)

Rebrands by industry

Featured · 7 with both logos

All rebrands · 70

What changed
SquarespaceDec 2018Squarespace in-house with DIADec 2018 refresh by Dia: the stacked-square mark is kept but redrawn heavier, and the thin, widely tracked Squarespace wordmark is replaced by a bolder, tighter wordmark.
UnsplashDec 2018Mackey SaturdayNew logo.
WPPDec 2018Superunion and Landor with WPP in-houseDec 2018: Mark Read creative-transformation identity by Superunion/Landor
Miami MarlinsNov 2018Studio not recordedThe orange, yellow and blue M with a leaping marlin was replaced by a black script M in a curved, tapered serif style, with a sleeker marlin in Miami Blue and Caliente Red looping over it. Orange and yellow left the palette.
BradescoNov 2018Superunion Brasil2018: white stylised tree inside a rounded red box (2012 mark) replaced by an unboxed red tree with a 30-degree-cut trunk beside a new proprietary lowercase sans "bradesco" (Superunion Brasil).
AffirmNov 2018Mackey SaturdayNew logo.
Bank of AmericaNov 2018LippincottNov 2018: Lippincott refresh
Google FiNov 2018Studio not recordedNew name and logo.
KraftonNov 2018Studio not recordedNov 2018: PUBG parent Bluehole renamed Krafton
LetterboxdNov 2018Letterboxd in-houseNew logo.
ManulifeNov 2018Studio not recordedNov 2018: global brand update
TelefeNov 2018Studio not recorded21 Nov 2018: glossy blue/green/red 3D balls over grey "telefe" replaced by three flat black circles and bold black lowercase "telefe"; regional stations (e.g. Canal 8 Tucumán) dropped their own logos for the unified mark.
DwollaOct 2018Studio not recordedNew logo.
FotologOct 2018Soluble StudioNew logo and identity.
Mail.RuOct 2018Studio not recordedOct 2018 (teased Jun 2018): @mail.ru on dark blue lozenge replaced by gradient @ and new-font mail on bright blue, dropping .ru
RostelecomOct 2018SaffronNew logo and identity.
Stop & ShopOct 2018Studio not recordedOct 2018: retro "traffic light" identity piloted in Hartford
TeradataOct 2018Studio not recordedOct 2018: "pervasive data intelligence" repositioning
Turkish AirlinesOct 2018ImaginationOct 29 2018 (Istanbul Airport opening
MailchimpSep 2018Collins with Mailchimp in-houseNew logo and identity.
Banque PopulaireSep 2018Studio not recordedSep 2018: navy square with cyan +x and small caption replaced by large horizontal Banque Populaire wordmark with freed +x symbol (Carre Noir)
CelineSep 2018Celine in-house (Hedi Slimane)Sep 2018: wide-spaced "CÉLINE" wordmark replaced by a tighter, accent-free "CELINE" based on the 1960s logo (Hedi Slimane)
Eventbrite (2018)Logo historySep 2018Moving BrandsNew logo.
John Lewis & PartnersSep 2018PentagramSep 2018: green John Lewis wordmark replaced by stacked John Lewis & Partners (Pentagram, Harry Pearce)
Metro by T-MobileSep 2018Studio not recordedSep 2018: MetroPCS renamed Metro by T-Mobile
NordnetSep 2018Stockholm Design LabNew logo and identity.
Uber (2018)Logo historySep 2018Wolff Olins with Uber in-houseNew logo and identity.
WaitroseSep 2018PentagramSep 4 2018: Waitrose renamed Waitrose & Partners (Pentagram, Harry Pearce): lowercase green wordmark replaced by spaced capitals Gill Sans Waitrose over & Partners
Memphis GrizzliesAug 2018Studio not recordedThe grizzly bear head was kept, but the lightest blue on its snout was replaced with the darker Beale Street Blue and a steel grey outline was added around the head.
BurberryAug 2018Peter SavilleAug 2 2018: 1999 serif caps Burberry (Fabien Baron) replaced by bold sans caps wordmark + TB monogram (Peter Saville for Riccardo Tisci)
DouglasAug 2018Peter Schmidt GroupAug 2018: #ForwardBeauty rebrand
Evernote (2018)Logo historyAug 2018DesignStudio14 Aug 2018 refresh (DesignStudio + in-house): 'Mads' the elephant goes from grey to pure green, with softer geometry, a spiral trunk and a larger folded ear. The all-caps Caecilia slab-serif wordmark is replaced by a title-case black Publico serif.
FoxtelAug 2018Studio not recordedAug 2018: dotted f + lowercase wordmark -> wordmark only
Lebara (2018)Logo historyAug 2018Studio not recordedNew logo.
Thunderbird (2018)Logo historyAug 2018UraNew logo.
TikTokAug 2018Studio not recordedAug 2018: musical.ly app merged into TikTok
TumblrAug 2018Tumblr in-house with DinamoNew logo and identity.
AbsaJul 2018Grid WorldwideJul 11 2018: after Barclays exit
Qwant (2018)Logo historyJul 2018Studio not recordedNew logo.
RakutenJul 2018Studio not recordedJul 2018: Circle R plus black rounded Rakuten wordmark replaced by sharp red Rakuten wordmark with the kanji one stroke beneath
Rakuten ViberJul 2018Studio not recordedJul 2018: purple speech-bubble Viber badge with Connect. Freely. replaced by outline phone-bubble and Rakuten Viber wordmark under Rakuten one-brand rollout
TelemundoJun 2018Red BeeThe shaded, three-dimensional red T over a black "Telemundo" was flattened into two overlapping flat red shapes, and the wordmark below was redrawn in a new typeface.
TrustpilotJun 2018Studio not recordedJun 2018 (venturethree): the uppercase 'TRUSTPILOT' with a yellow-and-black tick box replaced by a single green star with an embedded arrow and a lowercase 'Trustpilot' wordmark.
The Scouts (UK)May 2018NotOnSundayThe solid purple fleur-de-lis with two white stars and a collar band, last redrawn in 2001, was replaced by a flat outline fleur-de-lis drawn in a handful of strokes with a straight bar across it, in a brighter violet. The stars and the small details were dropped.
Best BuyMay 2018Best Buy in-houseMay 9 2018: first logo change in ~30 years
DashMay 2018Studio not recordedMay 2018 Tharp & Clark identity (community vote)
EquinorMay 2018SuperunionMay 16 2018: Statoil renamed Equinor
PowToonMay 2018PowToon in-houseNew logo.
ServiceNowMay 2018Studio not recordedMay 2018 (Knowledge18): the 'servicenow' wordmark whose 'o' in 'now' was a power-button symbol replaced by a rounded wordmark with a human-form 'o'.
ThumbtackMay 2018Thumbtack in-house with InstrumentNew logo and identity.

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