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2019 rebrands

82 new logos logged for 2019, by 43 studios and in-house teams. Each entry has the old and new logo side by side, with sources.

2020 · 2018

82
Rebrands
17
Industries
11
SaaS, the top industry
+17%
vs 2018 (70)

Rebrands by industry

Featured · 7 with both logos

All rebrands · 82

What changed
Church's Texas ChickenDec 2019Studio not recordedChurch's Chicken became Church's Texas Chicken. The navy and yellow badge with a sweeping script, a big star and "since 1952" gave way to a round dark badge with an orange ring, a small lone star and condensed capitals over "Texas Chicken".
Dialpad (2019)Logo historyDec 2019Studio not recordedNew logo.
SmartfrenDec 2019Studio not recordedLate 2019 quiet change: new wordmark typeface with a square element.
TrainlineDec 2019Studio not recordedNew logo.
Milwaukee BrewersNov 2019Studio not recordedThe script M with barley, used since 2000, was retired. The 1978 ball-in-glove returned as the primary mark in navy and yellow, with the m and b now joined above the webbing and a centred baseball with two vertical seams.
The AtlanticNov 2019Studio not recordedThe italic "The Atlantic" nameplate, written out in full, was replaced as the primary logo by a single upright condensed capital A with a notch at its apex and adjusted feet. The full name lives on as a secondary wordmark.
San Diego PadresNov 2019Studio not recordedThe interlocking SD stayed as the primary mark but switched from navy to a deep brown, part of the club's return to brown and gold.
KrogerNov 2019DDB New YorkThe white Kroger wordmark set inside a blue oval was replaced by a free-standing blue wordmark in a rounder, lighter typeface. The long sweep joining the K to the G was kept. The free-standing wordmark became the primary logo, and the oval lives on as a badge around the new wordmark.
Facebook (2019)Logo historyNov 2019Facebook in-house with Dalton MaagNov 2019: the company, previously represented by the app's white lowercase 'facebook' on blue, got its first corporate wordmark, a wide-spaced all-caps 'Facebook' in custom rounded type that takes on each product's colour.
BuzzFeedNov 2019Studio not recordedNew logo.
ExtensisNov 2019Studio not recordedNew logo.
JacobsNov 2019Studio not recorded25 Nov 2019: wide blue italic capitals "JACOBS" replaced by a black lowercase "Jacobs" whose J is built from two pieces (Siegel+Gale); "Engineering" dropped, ticker changed JEC to J, tagline "Challenging today. Reinventing tomorrow."
JCPenneyNov 2019Studio not recordedNov 2019: lowercase "jcp" in a red square plus "penney" replaced by a spaced, bold dark-red "JCPenney" wordmark, debuted with the reimagined Hurst, Texas store.
PBSNov 2019LippincottNov 2019 Lippincott refresh: black P-head -> PBS Blue, larger wordmark, PBS Sans
ReebokNov 2019Studio not recordedNov 2019: Delta dropped
Vox MediaNov 2019TriboroNew logo.
Warner Bros.Nov 2019PentagramNov 13 2019: Pentagram (Emily Oberman) redraws the WB shield on golden-ratio proportions, drops the 1993 sash, new monogram letterforms + Warner Bros. Condensed type
Acorn TVOct 2019Trollbäck+CompanySep/Oct 2019 refresh by Trollbäck+Company: the thin, widely spaced Acorn with a boxed lowercase 'tv' replaced by a bolder art-deco-inspired Acorn wordmark with a red flag-shaped 'TV' tab.
CreatioOct 2019Studio not recordedNew name and logo.
League of LegendsOct 2019Studio not recordedNew logo.
WarnerMediaOct 2019Wolff OlinsRenamed from Time Warner Jun 2018 after AT&T acquisition
Twitch (2019)Logo historySep 2019Collins with Twitch in-houseNew logo and identity.
Netto (France)Sep 2019Studio not recordedSep 2019: yellow-outlined italic "Netto" on orange replaced by red italic "Netto" between orange corner brackets with the POP store concept (Prix, Optimisme, Plaisir; Intangible Assets Design), first at Prévessin-Moëns.
PagerDutySep 2019Studio not recordedNew logo.
SchibstedSep 2019Bold ScandinaviaNew logo.
SkyscannerSep 2019KotoNew logo and identity.
uhlsportSep 2019Studio not recordedSep 2019: stacked circle emblem over small wordmark replaced by bold wordmark-only primary logo in new CI
VolkswagenSep 2019Volkswagen in-houseSep 9 2019 (IAA): chrome 3D VW roundel with wordmark replaced by flat 2D line roundel
Yahoo (2019)Logo historySep 2019PentagramNew purple wordmark and identity
Android (2019)Logo historyAug 2019HugeNew logo and identity.
BasecampAug 2019Basecamp in-houseNew logo.
ClarisAug 2019Siegel+GaleNew logo and identity.
InstabugAug 2019Instabug in-houseNew logo.
Serie AAug 2019Ragù CommunicationAnnounced May 9 2019, used from 2019–20 season: Serie A wordmark replaced by faceted blue diamond 'A' with tricolour line (Ragù Communication)
TyroAug 2019HulsboschNew logo and identity.
DocuSign (2019)Logo historyJul 2019Studio not recordedNew logo.
FREE NOWJul 2019Studio not recordedNew name and logo.
KeeperJul 2019Studio not recordedNew logo.
LazadaJul 2019SuperunionNew logo.
YextJul 2019Studio not recordedNew logo.
FastmailJun 2019Studio not recordedNew logo.
Golden State WarriorsJun 2019Studio not recordedThe Bay Bridge roundel was redrawn for the move to San Francisco. The bridge became a more accurate drawing with added span details, the basketball seams behind it were dropped for a plain blue field, and the Copperplate lettering of the global logo was replaced with a custom font.
BBVA (2019)Logo historyJun 2019Studio not recordedJun 10 2019: global brand unification (Bancomer, Francés, Continental etc. dropped)
Firefox (2019)Logo historyJun 2019Ramotion with Mozilla in-houseFirefox family brand system and new browser icon
KasperskyJun 2019Moving BrandsJun 2019 (Moving Brands): Kaspersky Lab drops Lab
Pizza HutJun 2019GSD&MJun 2019 (US): 2014 red-sauce-swirl roundel replaced by revived 1967–99 red-roof logo with black slab type (GSD&M touch-up)
TiscaliJun 2019Studio not recordedJun 2019 rebrand under Soru: teal T mark -> purple // mark
World AthleticsJun 2019Studio not recordedJun 2019 (rollout Oct 2019): IAAF renamed World Athletics; heavy black italic "IAAF Athletics" wordmark replaced by a gradient W/A track-sweep mark with World Athletics wordmark.
ScotiabankMay 2019OneMethodThe Flying S with a globe inside, set beside the red wordmark, gave way to a bolder, more legible red Scotiabank wordmark as the main brandmark. The Flying S was kept as a separate icon, with the globe replaced by a solid dot.
BTMay 2019Red&WhiteMay 2019: 2003 "connected world" multicoloured globe with BT letters replaced by "BT" in a purple circle (Red&White, Paul Franklin).

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