Food & drink rebrands
37 food & drink logo changes logged from 2008 to 2025. Each has the old and new logo side by side, with the studio, typefaces and sources.
- 37
- Rebrands
- 10
- Years
- 6
- in 2025, the busiest year
- 23
- Studios credited
Rebrands per year
Featured · 7 with both logos
All rebrands · 37
| What changed | |||
|---|---|---|---|
| Lay's | Oct 2025 | PepsiCo Design & Innovation (in-house) | Oct 9 2025: Lay's biggest redesign (PepsiCo Design & Innovation): warmer sun with Lay's Rays, upward-angled ribbon and refined signature script |
| Cracker Barrel | Aug 2025 | Prophet | Aug 19 2025: "All the More" refresh dropped the Old Timer and barrel badge for wordmark only |
| Huddle House | May 2025 | Studio not recorded | Huddle House dropped its red circle with a hand-lettered name and a crossed fork and knife for a new stacked logo: a bold HH monogram, drawn like the imprint on its waffles, above the name in heavy red capitals. |
| Mountain Dew | May 2025 | PepsiCo Design & Innovation (in-house) | Announced Oct 2024, on shelf May 2025: green slanted Mtn Dew replaced by full retro 3D Mountain Dew lettering |
| Checkers & Rally's | Apr 2025 | Partners + Napier | The two red italic scripts, Checkers and Rally's, set side by side, gave way to one lockup: a speeding burger icon with a checkered-flag trail beside heavy black italic lettering. The rebrand added a symbol where the old combined logo had only names. |
| Eternal (formerly Zomato Ltd) | Feb 2025 | Studio not recorded | Parent company renamed Eternal with a new corporate logo; Zomato, Blinkit, District and Hyperpure remain as brands |
| The Campbell's Company | Nov 2024 | Studio not recorded | The corporate logo was the white Campbell's script on its own. As The Campbell's Company it keeps the script and adds "The" above and "Company" below in small capitals. |
| Chopped Leaf | Jun 2024 | Shikatani Lacroix | The stencil-style all-caps "The Chopped Leaf" wordmark in grey and green was replaced by a lowercase grey and green "chopped leaf" wordmark beside a new salad bowl icon with two leaves. The palette stayed. |
| Perkins American Food Co. | Jun 2024 | Dunn & Co. | Perkins Restaurant & Bakery became Perkins American Food Co. The heavy, upright Perkins script gave way to a lighter, slanted script in a softer heritage green, with a swash underline and the new descriptor set in capitals beneath. |
| Deliveroo (2023)Logo history | Oct 2023 | Deliveroo in-house | Roo head evolved, teal and wordmark retained; new "Rooute" device, six-degree angled type, typographic stickers and brighter food photography |
| Kellanova | Oct 2023 | Studio not recorded | Oct 2 2023: Kellogg Company renamed Kellanova after spinning off WK Kellogg Co |
| Fanta | Apr 2023 | JKR with Coca-Cola in-house | Apr 4 2023: first global Fanta identity (Coca-Cola Global Design + JKR): 2017 wordmark on orange roundel with green leaf replaced by flat blue-and-white wordmark with extended pointed shadow, no roundel/leaf |
| Pepsi (2023)Logo history | Mar 2023 | PepsiCo in-house (PepsiCo Design + Innovation) | Mar 28 2023: tilted 'smile' globe with lowercase pepsi beside it replaced by symmetrical globe with bold caps Pepsi inside, black outline |
| 7UP | Feb 2023 | PepsiCo Design & Innovation (in-house) | Feb 16 2023 (international, rollout from Mar 2023): PepsiCo Design redrew 7UP: flat 7 with red up-dot on lime square replaced by upward-angled dimensional 7 with drop shadow and enlarged red up dot |
| Tate & Lyle | Jan 2023 | Bulletproof | Jan 2023: black serif "TATE & LYLE" with a boxed ampersand replaced by a slate sans-serif wordmark with a large flowing coral ampersand ("the power of &"; Bulletproof), after the sugar/bulk business spun off as Primient. |
| Sprite | Jul 2022 | Turner Duckworth with Coca-Cola in-house | 2022: first globally unified Sprite identity (Turner Duckworth + Coca-Cola design): starburst-framed outline wordmark replaced by bold solid italic wordmark, spark freed as standalone symbol |
| Baskin-Robbins | Apr 2022 | ChangeUp | Apr 11 2022: pink/blue BR + lowercase 'baskin robbins' replaced by chunky brown/pink BR monogram (31 kept) + caps wordmark (ChangeUp) |
| AB InBev | Jan 2022 | Studio not recorded | Jan 2022: Prophet identity |
| Barilla | Jan 2022 | Robilant Associati | Jan 2022: double-outline oval simplified to single deeper-red oval with refined lettering and 'Dal 1877' (Robilant) |
| M&M's | Jan 2022 | Jones Knowles Ritchie | Jan 20 2022: JKR global redesign |
| Papa Johns | Nov 2021 | Su Mathews Hale Design and forpeople | Nov 2021: "Better by Design" rebrand |
| Pringles (2021)Logo history | Sep 2021 | Jones Knowles Ritchie | 2021: Mr. P with hair and detailed face replaced by flat bald Mr. P with eyebrows and red bow tie holding the wordmark (JKR) |
| The Clorox Company | Jul 2021 | Studio not recorded | Jul 2021: corporate rebrand |
| sweetgreen | May 2021 | Collins | The thin, airy lowercase sweetgreen wordmark in grey was redrawn bolder and tighter in black, based on the new custom typeface SweetSans. |
| Burger King | Jan 2021 | JKR with Burger King in-house | Jan 7 2021: glossy bun with blue swoosh replaced by flat bun-and-wordmark in custom 'Flame' type, a return to the 1969-99 form (Jones Knowles Ritchie) |
| Pringles (2020)Logo history | Dec 2020 | Studio not recorded | Mr. Pringle was redrawn as a flat black graphic: the brown hair and shaded face outline are gone, leaving a bolder, more dynamic mustache, eyes and eyebrows above a sharper red bow tie. The yellow Pringles wordmark stays below. |
| Just Eat Takeaway.com | Jul 2020 | Just Eat Takeaway.com in-house | Unified group identity after the Just Eat / Takeaway.com merger: orange house-with-cutlery icon replaces Just Eat's red branding across 22 markets |
| Popeyes | May 2020 | Jones Knowles Ritchie | May 2020: bouncy mixed-height "POPeYeS" wordmark over a red "Louisiana Kitchen" banner replaced by a calmer, evenly set orange wordmark (Jones Knowles Ritchie; Colophon "Chicken Sans"). |
| Church's Texas Chicken | Dec 2019 | Studio not recorded | Church's Chicken became Church's Texas Chicken. The navy and yellow badge with a sweeping script, a big star and "since 1952" gave way to a round dark badge with an orange ring, a small lone star and condensed capitals over "Texas Chicken". |
| Pizza Hut | Jun 2019 | GSD&M | Jun 2019 (US): 2014 red-sauce-swirl roundel replaced by revived 1967–99 red-roof logo with black slab type (GSD&M touch-up) |
| Mars | Mar 2019 | Studio not recorded | Mar 2019: purpose-led corporate identity |
| Dunkin' | Jan 2019 | JKR | Jan 2019 (announced Sep 25 2018): Dunkin' DONUTS wordmark with coffee-cup icon and tagline replaced by DUNKIN' alone in the same rounded type (JKR) |
| Chobani | Nov 2017 | Chobani in-house | Nov 2017: 10th-anniversary brand evolution |
| Deliveroo (2016)Logo history | Sep 2016 | DesignStudio | New logo and identity. |
| Subway | Aug 2016 | Studio not recorded | Aug 2016: italic outlined Subway with arrows replaced by upright flat wordmark + Choice Mark (Turner Duckworth) |
| Guinness | Apr 2016 | Design Bridge | Apr 2016: Guinness harp redrawn by Design Bridge with Gerry Barney (more detailed strings, EST 1759 in the pillar, new hand-drawn wordmark) |
| Pepsi (2008)Logo history | Oct 2008 | Arnell Group | Pepsi's 2008 logo is remembered for its defence more than its design. In February 2009 Arnell Group's 27-page 'Breathtaking' document surfaced and went viral, tying a flat globe with a diagonal white 'smile' and a thin lowercase name to the golden ratio, the Mona Lisa and light bending along shop aisles. The agency's fee, speculated at over $1 million, was never confirmed. |
