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2021 rebrands

101 new logos logged for 2021, by 78 studios and in-house teams. Each entry has the old and new logo side by side, with sources.

2022 · 2020

101
Rebrands
20
Industries
20
Consumer internet, the top industry
+58%
vs 2020 (64)

Rebrands by industry

Featured · 7 with both logos

All rebrands · 101

What changed
Block (formerly Square, Inc.)Dec 2021In-houseSquare, Inc. renamed Block; animated 3D cube logo that twists 90 degrees, with flexible colours and textures
GumroadDec 2021Studio not recordedNew logo and identity.
ForethoughtNov 2021Breakout StudioNov 2021 (Breakout Studio): the teal angular-bracket mark and white 'Forethought' replaced by a gradient blue-to-purple continuous 'F' inspired by the Penrose staircase, beside a purple 'Forethought'.
Norton (2021)Logo historyNov 2021NortonLifeLock in-houseBrighter yellow, open circle, simplified checkmark and friendlier lowercase "n" wordmark
New England RevolutionNov 2021Studio not recordedThe waving stars and stripes flag with a soccer ball was replaced by a round crest: a white Revolutionary War style R with a red strikethrough, framed by flag bunting and ringed by the club's name and 1996 in navy.
AlamyNov 2021Alamy in-house with PhantomNew logo and identity.
BettermentNov 2021Trollbäck+CompanyNew logo.
Brussels AirlinesNov 2021Today AgencyNov 18 2021: dotted lowercase b symbol replaced by square of nine red dots
Cleveland GuardiansNov 2021Studio not recordedNov 19 2021 (announced Jul 23 2021): Cleveland Indians renamed Cleveland Guardians
Papa JohnsNov 2021Su Mathews Hale Design and forpeopleNov 2021: "Better by Design" rebrand
RTL+Logo historyNov 2021Studio not recordedNov 2021: streaming service TVNOW renamed RTL+ under the new RTL Deutschland identity
WinampNov 2021Studio not recordedNov 2021: 2018 orange faceted lightning-bolt symbol replaced by two angled red-orange strokes beside the same lowercase winamp wordmark
MetaOct 2021Meta Creative X (in-house) with Saffron Brand ConsultantsFacebook, Inc. renamed Meta with a looping infinity/M symbol designed for 2D, 3D and motion
UnityOct 2021Unity in-houseFlat cube mark redrawn as a fully 3D cube with three directional arrows; product logos unified
CareerBuilderOct 2021Studio not recordedOct 2021: the navy circular 'C' mark with the two-weight all-caps 'CAREERBUILDER' and 'We're Building For You' strapline replaced by a heavy navy 'CB' monogram beside a bold mixed-case 'CareerBuilder' wordmark.
JotformOct 2021Jotform in-houseOct 2021 (in-house): the detailed orange pencil on a white page beside an italic white 'JotForm' replaced by a simplified multicoloured pencil of rounded blue, orange and yellow bars and a custom navy 'Jotform' with a lowercase f.
BBCOct 2021BBC in-house with Wolff OlinsOct 20 2021: three-block logo redrawn: Gill Sans letters replaced by smaller BBC Reith, blocks spaced wider
BeelineOct 2021Contrapunto (BBDO)Oct 2021 (Contrapunto): first rebrand since 2005
GaleriaOct 2021KW43 Branddesign (Grey)Oct 2021: Galeria Karstadt Kaufhof drops Karstadt/Kaufhof names
GongOct 2021Moving BrandsOct 2021 (Moving Brands): the solid pink starburst behind a purple 'GONG' replaced by an outlined purple burst forming a G and speech bubble, beside heavy, tightly tracked purple 'GONG' lettering.
HotjarOct 2021How&HowOct 2021 (How&How): the heavy rounded 'hotjar' wordmark with a flame over the j replaced by a red-orange icon of two mirrored flowing strokes (a flame drawn as a user journey line) beside a lighter geometric 'hotjar' in Ambit.
NielsenOct 2021Studio not recorded18 Oct 2021: serif white "n" on a cyan square (with lowercase "nielsen") replaced by a cluster of coloured play-button/rating triangles forming a negative-space N beside a bold navy sentence-case "Nielsen" (Siegel+Gale), after the NielsenIQ sale.
VKOct 2021Studio not recordedOct 2021: Mail.ru Group became VK
Arizona CoyotesSep 2021Studio not recordedThe howling red and sand coyote head that had been the primary was replaced by the full-body Kachina coyote from the team's original logo, in its multicolour green, purple, brick and sand, holding a hockey stick.
Avast (2021)Logo historySep 2021Avast in-houseOrange ball-and-shield replaced by an orange circle containing four unfolding elements; capitalised wordmark
GlideSep 2021Glide in-houseNew symbol of two opposing curved shapes, refined black wordmark, new palette, typography, iconography and website
AutodeskSep 2021Studio not recordedNew logo.
Cabify (2021)Logo historySep 2021Cabify in-houseNew logo and identity.
CadillacSep 2021Mother Design with Cadillac in-houseSep 18 2021 (digital
Focus EntertainmentSep 2021Studio not recordedSep 2021: A Plague Tale publisher Focus Home Interactive renamed Focus Entertainment
Pringles (2021)Logo historySep 2021Jones Knowles Ritchie2021: Mr. P with hair and detailed face replaced by flat bald Mr. P with eyebrows and red bow tie holding the wordmark (JKR)
RTL (Germany)Logo historySep 2021Studio not recordedSep 2021: 2017 gradient red/yellow/blue tiles replaced by flat tiles in a customisable multi-colour system ("RTL United") as Mediengruppe RTL became RTL Deutschland and TVNOW became RTL+.
SalesloftSep 2021Focus LabSep 2021 (Focus Lab): the blue swooping 'S' symbol replaced by a monogram of the new custom connected serif wordmark, a white 'S.' with a lime full stop on hunter green; the name also dropped its capital L.
WorldlineSep 2021Studio not recordedSep 2021: post-Ingenico unified identity
QuizletAug 2021Quizlet in-houseSimplified wordmark, iconic "Q" icon, new photography and brighter palette
AudacyAug 2021Landor & FitchNew name and logo.
DIRECTV and DIRECTV StreamAug 2021CompadreNew logos.
FandomAug 2021Studio not recordedNew logo.
ParlerAug 2021Studio not recordedNew logo.
Udemy (2021)Logo historyJul 2021VSA Partners"Uptick" upward-arrow symbol replacing the hat-like U, lowercase wordmark, vivid purple, new photography and illustration
KotlinJul 2021Studio not recordedJul 2021 Kotlin identity: striped flag -> gradient flag + JetBrains Sans wordmark
PicsartJul 2021Picsart in-houseNew logo.
SeatGeek (2021)Logo historyJul 2021SeatGeek in-house with Mother Design and HoodzpahNew logo and identity.
The Clorox CompanyJul 2021Studio not recordedJul 2021: corporate rebrand
ThoughtworksJul 2021Thoughtworks in-houseNew logo and identity.
TodayTixJul 2021Studio not recordedNew logo.
Vivid SeatsJul 2021Vivid Seats in-houseNew logo and a palette shift from red to pastels and blue, with a redesigned website and app and a new Rewards programme.
Microsoft WindowsJun 2021Microsoft in-houseAngled perspective window of Windows 8/10 replaced by a flat, centred four-square grid in blue; new "Bloom" symbol/wallpaper
PayoneerJun 2021venturethreeInfinite-circle symbol, "universal" colour and a multilingual typeface ahead of the Nasdaq listing
Momentive (SurveyMonkey parent)Jun 2021MaterialParent SVMK Inc. renamed Momentive; logo overlaps a yellow quarter-circle (people) and blue triangle (technology) to form Heritage Green

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