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Reports

4 data reports built from the 1075 rebrands in Rebrand Log: industries, years, studios and the brands that rebrand most.

  1. Poster: 151 rebrands in consumer internet, the most of any industry. Top five: Consumer internet 151, SaaS 118, Technology 110, Telecom 108, Fintech 102, then Media 56, Streaming 55, Sport 51, Developer tools 39, Food & drink 37.Poster: 151 rebrands in consumer internet, the most of any industry. Top five: Consumer internet 151, SaaS 118, Technology 110, Telecom 108, Fintech 102, then Media 56, Streaming 55, Sport 51, Developer tools 39, Food & drink 37.01 · 1075 rebrandsThe most rebranded industries

    Consumer internet leads with 151.

  2. Poster: 123 new logos in 2024, the busiest year in the log. Columns per year from 2010 to 2026, with 2024 highlighted.Poster: 123 new logos in 2024, the busiest year in the log. Columns per year from 2010 to 2026, with 2024 highlighted.02 · 1075 rebrandsRebrands by year, 1975–2026

    2024 is the busiest year, with 123.

  3. Poster: 26 rebrands credited to Pentagram, then Koto with 23. Top five: Pentagram 26, Koto 23, DesignStudio 13, Google in-house 13, Wolff Olins 13.Poster: 26 rebrands credited to Pentagram, then Koto with 23. Top five: Pentagram 26, Koto 23, DesignStudio 13, Google in-house 13, Wolff Olins 13.03 · 625 rebrandsThe busiest rebrand studios

    Pentagram leads with 26 credits.

  4. Poster: Google logos from 2013 and 2015. Google leads with 4 logged rebrands; PayPal 4, Bolt 3, DirecTV 3, Eventbrite 3.Poster: Google logos from 2013 and 2015. Google leads with 4 logged rebrands; PayPal 4, Bolt 3, DirecTV 3, Eventbrite 3.04 · 181 rebrandsBrands that rebrand the most

    Google leads with 4 rebrands.