Buffalo Sabres
The navy roundel with a charging white buffalo above crossed sabres, outlined in gold and silver, returned to royal blue. The buffalo and sabres were simplified and the silver accents removed, leaving royal blue, gold and white.
Buffalo Sabres logo before and afterRefinement
BeforeUntil Aug 2020
Logo: Buffalo Sabres. Source: www-league.nhlstatic.com (archived)
AfterSince 11 Aug 2020
Logo: Buffalo Sabres. Source: www-league.nhlstatic.com (archived)
Refinement: the mark keeps its form. The refresh also covers colour.
Key facts
Buffalo Sabres launched a new logo on 11 Aug 2020.
- Brand
- Buffalo Sabres
- Launched
- Studio
- Not recordedAdd it
- What changed
- The navy roundel with a charging white buffalo above crossed sabres, outlined in gold and silver, returned to royal blue. The buffalo and sabres were simplified and the silver accents removed, leaving royal blue, gold and white.
- Sources
- nhl.com, nhl.com, news.sportslogos.net
Cite this Rebrand Log, "Buffalo Sabres new logo (2020)", https://rebrandlog.com/rebrand/buffalo-sabres-2020/, last updated .
The Buffalo Sabres rebrand, explained
The charging buffalo over crossed sabres is the Sabres' original emblem, but the version in use before 2020 was drawn in navy with silver accents. On 11 August 2020 the club unveiled its "Return to Royal" logo and home and away uniforms for the 2020-21 season.
SportsLogos.Net described the new primary as a simplified, modernised version of the original, with the silver removed and the stitching details carried over from the 50th-season crest. The uniforms use royal blue, gold and white.
In short: Navy and silver back to royal blue.
Press
Sources
- 1. nhl.comhttps://www.nhl.com/sabres/news/buffalo-sabres-royal-blue-jerseys-announcement-318386106
- 2. nhl.comhttps://www.nhl.com/news/short-shifts-buffalo-sabres-bring-back-royal-blue-uniforms-318403926
- 3. news.sportslogos.nethttps://news.sportslogos.net/2020/08/11/sabres-return-to-royal-unveil-new-logo-and-uniforms/