Consumer internet rebrands
151 consumer internet logo changes logged from 2008 to 2026. Each has the old and new logo side by side, with the studio, typefaces and sources.
- 151
- Rebrands
- 18
- Years
- 20
- in 2021, the busiest year
- 92
- Studios credited
Rebrands per year
Featured · 7 with both logos
All rebrands · 151
| What changed | |||
|---|---|---|---|
| Buywander | Sep 2026 | Scout Lab | New logo and identity. |
| Keen | Sep 2026 | Mother Design | New logo and identity. |
| Spoak | Sep 2026 | Nimble | New logo and identity. |
| Aug 2026 | In-house (Meta) with Koto | Bolder, simpler script wordmark; expanded type family | |
| Threads | Jul 2026 | Studio Nari with Threads/Meta design | New logo and identity by Studio Nari |
| Tinder | Jul 2026 | Porto Rocha | Jul 2026 Porto Rocha rebrand, first in a decade: lowercase tinder with flame -> all-caps Tinder wordmark |
| Bricklink | Jun 2026 | Studio not recorded | New logo. |
| Daum (2026)Logo history | Mar 2026 | Studio not recorded | Mar 2026: deep-blue mono Daum -> refined four-colour Daum wordmark |
| Willhaben | Mar 2026 | Mutabor | New logo and identity. |
| GoFundMe | Jan 2026 | Koto | Evolved logo with Progress Circle motif and custom typefaces |
| SensCritique | Nov 2025 | Studio not recorded | New logo. |
| Nextdoor | Jul 2025 | In-house (led by Chief Design Officer Georg Petschnigg) | New logo |
| Goodreads | Jul 2025 | Studio not recorded | New logo. |
| Care.com | Jul 2025 | Manual | New logo and identity. |
| Hily | Jul 2025 | O0 Design | New logo and identity |
| Amazon | May 2025 | Koto with Amazon XCM (in-house) | First logo update in 20 years by Koto and Amazon XCM: a deeper, warmer Smile Orange smile and the custom Amazon Logo Sans wordmark, rolled out across 50+ sub-brands. |
| Grubhub (2025)Logo history | May 2025 | Grubhub in-house | New logo and identity |
| Samsung Internet | Apr 2025 | Studio not recorded | Apr 2025 One UI 8 icon: flat purple planet squircle -> gradient planet with tilted ring |
| Eventbrite (2025)Logo history | Mar 2025 | Buck (brand); Instrument (app) | New mark "The Path" symbolising the event journey, customisable with community-specific patterns; reimagined orange, new palette and neon gradient "energy auras"; app refresh |
| WooCommerce | Feb 2025 | WooCommerce in-house | New logo. |
| Nate Communications | Feb 2025 | Studio not recorded | Feb 2025 (left SK Telecom group): SK butterfly + orange sk communications -> green nate + grey communications wordmark |
| Pixiv | Jan 2025 | Studio not recorded | New logo. |
| Daum (2025)Logo history | Jan 2025 | Studio not recorded | Jan 2025: four-colour stacked Daum -> single deep-blue Daum wordmark |
| Monarch | Dec 2024 | Studio not recorded | New logo. |
| Upwork (2024)Logo history | Oct 2024 | NOT Wieden+Kennedy | "A new dimension of work": dimensional typography, fluid grid, gradients, glimmer and motion behaviours |
| Google Shopping | Oct 2024 | Google in-house | Four-quadrant price tag replaced by a shopping-bag icon whose colours swirl around a hollow centre, with the AI-powered Shopping redesign |
| Printify | Oct 2024 | Studio not recorded | New logo. |
| Guild | Jun 2024 | Collins | New logo and identity. |
| Discord (2024)Logo history | May 2024 | Porto Rocha with Discord in-house (characters: Moth/Hornet) | Brand refresh; wordmark is a custom adaptation of Ginto Nord |
| Qwant (2024)Logo history | May 2024 | Bruno | New logo. |
| Tuta | May 2024 | Studio not recorded | Renamed Tutanota -> Tuta Nov 2023 |
| Bumble | Apr 2024 | Bumble in-house (Bumble Creative Studio) | New logo and identity |
| Sendwave | Apr 2024 | DesignStudio | New logo and identity. |
| Wayfair | Mar 2024 | Studio not recorded | Mar 2024 (Wayborhood campaign): multicolour pinwheel + wordmark -> simplified monochrome purple pinwheel + redrawn wordmark |
| Later | Jan 2024 | Studio not recorded | New logo. |
| Trivago | Jan 2024 | DesignStudio | New logo and identity. |
| Bluesky | Dec 2023 | In-house | Cloudy-sky stock image replaced by a blue butterfly logo |
| Nov 2023 | Pentagram | 3D Snoo, Snoo-in-conversation-bubble logo, new bespoke typefaces, expanded palette | |
| Patreon (2023)Logo history | Oct 2023 | Wolff Olins | Dynamic 3D 'P' logo with no canonical form plus variable wordmark |
| Facebook (2023)Logo history | Sep 2023 | Meta in-house (Facebook design team) | Refined "f" logo in a darker blue, wordmark redrawn in Facebook Sans, expanded accessible palette and updated Reactions |
| AllTrails | Aug 2023 | Red Antler | New logo and identity. |
| Alternative Airlines | Aug 2023 | Lantern | New logo and identity. |
| Holidu | Aug 2023 | Ramotion | New logo. |
| X (formerly Twitter) | Jul 2023 | In-house (crowdsourced interim logo by Sawyer Merritt; original mark by Alex Tourville) | Renamed Twitter to X; blue bird replaced by a black-and-white double-struck X |
| Glassdoor (2023)Logo history | Jul 2023 | Koto | All-caps wordmark flanked by quote marks forming g and d, custom type, illustrations and an accessible green palette |
| Prestashop | Jul 2023 | Lonsdale | New logo and identity. |
| Pavilion | Jun 2023 | Big Human | New name, logo, and identity. |
| TheFork | Jun 2023 | DesignStudio | 22 Jun 2023 rebrand by DesignStudio: the lowercase 'thefork' wordmark with a green fork-in-circle and the 'a TripAdvisor company' tag replaced by a dark-green 'TheFork' wordmark with a redrawn three-pronged fork symbol. |
| Feb 2023 | Koto with Meta CX | Universal design system: product-led green palette, dark-mode accents, modular conversation-like blocks (logo unchanged) | |
| Going | Jan 2023 | DesignStudio | Jan 2023: Scott's Cheap Flights (blue-and-orange circular plane badge with a two-line wordmark) renamed Going, with a dark-green rounded 'Going' wordmark. |
| Google Arts & Culture | Jan 2023 | Parker | Museum-entrance icon replaced by a colourful ampersand-based mark |
| Airtasker | Jan 2023 | Koto (Studio Koto) with Airtasker design team | New logo and identity |
| Google Play | Jul 2022 | R/GA | The "Prism" play triangle softened and recoloured to Google's palette and turned into a dynamic, multi-sided identity |
| Qwant (2022)Logo history | Jul 2022 | Studio not recorded | New logo. |
| Linktree | Jun 2022 | Collins | Asterisk-tree symbol of growing arrows, custom multilingual Link Sans, bold palette and 2D-in-3D animated silhouettes |
| TaskRabbit | May 2022 | Studio not recorded | New logo. |
| DICE | Apr 2022 | Studio not recorded | Apr 2022 in-house rebrand, first logo change in eight years: italic DICE in diamond -> heavy DICE wordmark + hand-drawn fan diamond |
| Andela | Mar 2022 | Motto | Mar 2022 (Motto): the blue outlined-star mark and sans-serif title-case 'Andela' replaced by a four-point star in a dark green hexagon beside a lowercase serif 'andela'. |
| Instacart | Mar 2022 | Wolff Olins | Carrot redrawn: leafy top became an arrow ("shop"), rounded root ("savor"); new type and food-inspired palette |
| DocSend | Jan 2022 | Play | Jan 2022 (Play, Dropbox logo system): the purple-and-mint folded-page mark with a serif 'DocSend' replaced by a Dropbox-blue dog-eared pie-chart glyph and the 'Dropbox DocSend' lockup in Sharp Grotesk. |
| Gumroad | Dec 2021 | Studio not recorded | New logo and identity. |
| CareerBuilder | Oct 2021 | Studio not recorded | Oct 2021: the navy circular 'C' mark with the two-weight all-caps 'CAREERBUILDER' and 'We're Building For You' strapline replaced by a heavy navy 'CB' monogram beside a bold mixed-case 'CareerBuilder' wordmark. |
| Jotform | Oct 2021 | Jotform in-house | Oct 2021 (in-house): the detailed orange pencil on a white page beside an italic white 'JotForm' replaced by a simplified multicoloured pencil of rounded blue, orange and yellow bars and a custom navy 'Jotform' with a lowercase f. |
| VK | Oct 2021 | Studio not recorded | Oct 2021: Mail.ru Group became VK |
| Quizlet | Aug 2021 | Quizlet in-house | Simplified wordmark, iconic "Q" icon, new photography and brighter palette |
| Parler | Aug 2021 | Studio not recorded | New logo. |
| Udemy (2021)Logo history | Jul 2021 | VSA Partners | "Uptick" upward-arrow symbol replacing the hat-like U, lowercase wordmark, vivid purple, new photography and illustration |
| SeatGeek (2021)Logo history | Jul 2021 | SeatGeek in-house with Mother Design and Hoodzpah | New logo and identity. |
| TodayTix | Jul 2021 | Studio not recorded | New logo. |
| Vivid Seats | Jul 2021 | Vivid Seats in-house | New logo and a palette shift from red to pastels and blue, with a redesigned website and app and a new Rewards programme. |
| Discord (2021)Logo history | May 2021 | Koto, AKQA, and Discord in-house | New logo and identity. |
| Pinterest (2021)Logo history | May 2021 | Made Thought with Pinterest in-house | Inspiration-led identity: image collages, fluid palettes and bespoke Pinterest Sans with an 8° italic (P logo unchanged) |
| Startpage | May 2021 | Studio not recorded | New logo. |
| Upwork (2021)Logo history | May 2021 | Porto Rocha with Alto | Up and work combined in one monochrome wordmark keeping the U–P loop; custom serif and broader green palette |
| Zoopla | Apr 2021 | Zag (with Zoopla in-house team) | Apr 2021: rounded sentence-case "Zoopla" wordmark replaced by a geometric all-caps-style "ZOOPLA" wordmark with Journey Lines system (Zag). After SVG is the header mark, served white (color="white") |
| Yandex (2021)Logo history | Mar 2021 | Yandex in-house with Ilya Ruderman | Bolder, compact logotype replacing a 13-year-old logo; new red circle "Я" sign; new lettering for service logos; search bar loses its arrow shape |
| Angi | Mar 2021 | Red Antler | New name, logo, and identity. |
| Gopuff | Mar 2021 | Mackey Saturday (with Company Policy) | Two-word "GoPuff" became a single bold "Gopuff" wordmark; ABC Ginto, playful colour and bright product photography |
| Indeed | Feb 2021 | Indeed in-house | Complete brand and design system with custom Indeed Sans; wordmark and arc symbol retained |
| Match | Feb 2021 | Collins | New logo and identity. |
| Coursera | Dec 2020 | Coursera in-house | Added a "C" symbol (pathway, window, arc) and evolved wordmark with warmer palette and new type system |
| Messenger | Oct 2020 | Facebook in-house | All-blue speech-bubble icon replaced by a purple-to-pink-to-blue gradient bubble with a white bolt |
| Gmail (Google Workspace) | Oct 2020 | Google in-house | Red envelope replaced by a four-colour "M"; matching icons for Drive, Calendar, Meet, Docs; G Suite renamed Google Workspace |
| Google Calendar | Oct 2020 | Studio not recorded | The blue tear-off calendar page with a white 31 became a white square with a blue 31, framed by blue, green, yellow and red borders and a folded corner, matching the other four-colour Google Workspace icons. |
| Google Drive | Oct 2020 | Studio not recorded | The green, yellow and blue Drive triangle, whose three colours stood for Docs, Sheets and Slides, was redrawn with rounded corners in Google's four colours, adding red and darker shades where the bands meet. |
| Google Meet | Oct 2020 | Studio not recorded | The teal speech bubble with a white video camera, inherited from Hangouts Meet, became a camera shape alone, built from Google's blue, red, yellow and green. |
| Microsoft Bing | Oct 2020 | Microsoft in-house | Bing renamed Microsoft Bing; blocky "b" replaced by a smoother ribbon-like gradient "b" |
| Catawiki | Oct 2020 | dentsuACHTUNG! | New logo and identity. |
| Medium (2020)Logo history | Oct 2020 | Collins | Three-dot ellipsis symbol, redrawn wordmark and typographic illustrations built from words |
| Fiverr | Sep 2020 | Koto | Bespoke wordmark with "fi" ligature, palette beyond green, two new typefaces and refreshed photography |
| Menulog | Jul 2020 | Studio not recorded | Jun/Jul 2020, after the Just Eat Takeaway.com merger: colour changed from green to orange and the same logo and branding as the group's platforms overseas adopted. |
| Google Photos | Jun 2020 | Google in-house | Pinwheel icon simplified into four rounded petals with flat Google colours, alongside an app redesign |
| OLX | May 2020 | DesignStudio | New logo and identity. |
| Google Maps | Feb 2020 | Google in-house | Folded-map icon replaced by a four-colour pin, launched for Maps' 15th birthday |
| GoDaddy | Jan 2020 | GoDaddy in-house | Guy-in-a-hat mascot mark replaced by the "GO", an interlocking G and O that forms a heart, with a simplified wordmark |
| Dashlane | Jan 2020 | Pentagram | New logo. |
| Skillshare | Jan 2020 | Skillshare in-house with Spry + Mighty (strategy: Concept Bureau) | Joined-hands logo replaced by a mixed-case wordmark; Wander Green colour and squiggly wandering lines; tagline "Explore your creativity" |
| Facebook (2019)Logo history | Nov 2019 | Facebook in-house with Dalton Maag | Nov 2019: the company, previously represented by the app's white lowercase 'facebook' on blue, got its first corporate wordmark, a wide-spaced all-caps 'Facebook' in custom rounded type that takes on each product's colour. |
| Skyscanner | Sep 2019 | Koto | New logo and identity. |
| Yahoo (2019)Logo history | Sep 2019 | Pentagram | New purple wordmark and identity |
| Lazada | Jul 2019 | Superunion | New logo. |
| Zillow | Apr 2019 | Studio not recorded | The slanted house-shaped Z and the "Zillow" wordmark were simplified: the house became an upright, flat outline around the Z, and the wordmark was redrawn in a new sans serif, shown in blue. |
| Vrbo | Mar 2019 | FÖDA | New logo and identity. |
| Fotolog | Oct 2018 | Soluble Studio | New logo and identity. |
| Mail.Ru | Oct 2018 | Studio not recorded | Oct 2018 (teased Jun 2018): @mail.ru on dark blue lozenge replaced by gradient @ and new-font mail on bright blue, dropping .ru |
| Mailchimp | Sep 2018 | Collins with Mailchimp in-house | New logo and identity. |
| Eventbrite (2018)Logo history | Sep 2018 | Moving Brands | New logo. |
| TikTok | Aug 2018 | Studio not recorded | Aug 2018: musical.ly app merged into TikTok |
| Tumblr | Aug 2018 | Tumblr in-house with Dinamo | New logo and identity. |
| Qwant (2018)Logo history | Jul 2018 | Studio not recorded | New logo. |
| Rakuten | Jul 2018 | Studio not recorded | Jul 2018: Circle R plus black rounded Rakuten wordmark replaced by sharp red Rakuten wordmark with the kanji one stroke beneath |
| Rakuten Viber | Jul 2018 | Studio not recorded | Jul 2018: purple speech-bubble Viber badge with Connect. Freely. replaced by outline phone-bubble and Rakuten Viber wordmark under Rakuten one-brand rollout |
| Trustpilot | Jun 2018 | Studio not recorded | Jun 2018 (venturethree): the uppercase 'TRUSTPILOT' with a yellow-and-black tick box replaced by a single green star with an embedded arrow and a lowercase 'Trustpilot' wordmark. |
| Thumbtack | May 2018 | Thumbtack in-house with Instrument | New logo and identity. |
| DoorDash | Mar 2018 | Studio not recorded | Mar 2018 Character rebrand: thin spaced DoorDash with double-wing dash -> bold single-wing dash and heavier wordmark |
| Uber Eats | Dec 2017 | Studio not recorded | New logo. |
| Kickstarter | Nov 2017 | Kickstarter in-house with Order | New logo and identity. |
| Foodpanda | Oct 2017 | Studio not recorded | New logo. |
| Udemy (2017)Logo history | Oct 2017 | Udemy in-house with Duncan Channon | New logo. |
| eHarmony | Sep 2017 | eHarmony in-house | New logo. |
| Badoo | Aug 2017 | Badoo in-house | New logo and identity. |
| Medium (2017)Logo history | Aug 2017 | Manual with Medium in-house | New logo. |
| Pinterest (2017)Logo history | Aug 2017 | Pinterest in-house | New logo. |
| Kayak | Jul 2017 | Studio not recorded | New logo. |
| SurveyMonkey | Jul 2017 | Eleven with SurveyMonkey in-house | New logo. |
| Talabat | Jul 2017 | Talabat in-house | 2017 rebrand (Delivery Hero brand team): the orange script 'Talabat.com' logotype replaced by a clean geometric 'Talabat' wordmark without the .com, with a new orange-led identity. |
| Patreon (2017)Logo history | Jun 2017 | Studio not recorded | New logo. |
| Glassdoor (2017)Logo history | May 2017 | Nelson Cash | New logo. |
| WeTransfer | Nov 2016 | WeTransfer in-house with Bold Monday | New logo. |
| Meetup | Oct 2016 | Sagmeister & Walsh | New logo and identity. |
| Petfinder | Oct 2016 | Possible | 18 Oct 2016 (Possible): the purple hand-drawn 'Petfinder' wordmark replaced by a custom lowercase purple 'petfinder' with a dog's face hidden in the 'fi' (the i's dot becomes the eye). |
| Trade Me | Aug 2016 | Studio not recorded | New logo. |
| Eventbrite (2016)Logo history | May 2016 | Eventbrite in-house | New logo. |
| StubHub | May 2016 | Studio not recorded | 4 May 2016 (Goodby Silverstein & Partners / Gutenberg): the blue outlined speech-bubble 'StubHub!' replaced by a solid blue flexible speech bubble with 'StubHub' and no exclamation mark. |
| Grubhub (2016)Logo history | Apr 2016 | Wolff Olins | New logo and identity. |
| BigCommerce | Mar 2016 | BigCommerce in-house | New logo. |
| LastPass | Feb 2016 | Studio not recorded | New logo. |
| SeatGeek (2016)Logo history | Feb 2016 | Mackey Saturday | New logo. |
| Kakao | Sep 2015 | Studio not recorded | Sep 2015: Daum Kakao renamed Kakao |
| Facebook (2015)Logo history | Jul 2015 | Facebook in-house with Eric Olson (Process Type Foundry) | Redrawn custom wordmark replaces Klavika |
| Airbnb | Jul 2014 | DesignStudio | Bélo symbol and new identity |
| Hotwire | Jun 2014 | Studio not recorded | Jun 2014 rebrand: the old logo with an airplane motif replaced by a new wordmark. |
| Yahoo (2013)Logo history | Sep 2013 | Yahoo in-house | New Yahoo! logotype after 30 days of change |
| eBay | Sep 2012 | Lippincott | Sep 2012 (Lippincott): the overlapping, bouncing red-blue-yellow-green 'ebay' letters replaced by thinner, touching letters set on a single baseline in the same four colours. |
| Hotmail / Outlook.com | Jul 2012 | Studio not recorded | Jul 2012 Hotmail replaced by Outlook.com: Microsoft Hotmail envelope wordmark -> Outlook.com Metro logo |
| Jun 2012 | Twitter in-house (Doug Bowman) | 6 Jun 2012 (Doug Bowman): the rounded 'twitter' wordmark with the cartoon 'Larry' bird replaced by a simplified bird alone, drawn from three sets of overlapping circles, with no text. | |
| Myspace | Oct 2010 | Studio not recorded | Oct 2010: people-icon myspace.com a place for friends lockup replaced by Helvetica my with bracketed space |
| Xfinity | Feb 2010 | Studio not recorded | New logo. |
| DoubleClick | 2010 | Studio not recorded | New logo. |
| AOL | Dec 2009 | Wolff Olins | Dec 2009 (previewed 22 Nov): blue AOL with running-man triangle replaced by Wolff Olins Aol. black logotype revealed over changing images |
| Yandex (2008)Logo history | Aug 2008 | Studio not recorded | New logo. |
