Gopuff
Two-word "GoPuff" became a single bold "Gopuff" wordmark; ABC Ginto, playful colour and bright product photography
Gopuff logo before and after
BeforeUntil Mar 2021
Logo: Gopuff. Source: gopuff.com (archived)
AfterSince Mar 2021
Logo: Gopuff. Source: gopuff.com (archived)
Key facts
Gopuff launched a new logo in Mar 2021, designed by Mackey Saturday.
- Brand
- Gopuff
- Launched
- Typeface
- ABC Ginto
- What changed
- Two-word "GoPuff" became a single bold "Gopuff" wordmark; ABC Ginto, playful colour and bright product photography.
Cite this Rebrand Log, "Gopuff new logo (2021)", https://rebrandlog.com/rebrand/gopuff/, last updated .
Identity · 19 images
Gopuff / Mackey Saturday (with Company Policy), image from mackeysaturday.com · Gopuff / Mackey Saturday (with Company Policy), image from company-policy.webflow.io · and others (credited in the viewer)
Rationale
A flexible global system for Gopuff's rapid expansion as an instant-delivery brand.
Press
Reactions
- Bcd.boi@jmagreda on XOnline Delivery Service Gopuff Unveils New Look After Eight Years29 Mar 2021 · 0 likes
- Lori Dorcis@LoriDorcis on XIntegrity client, Gopuff updated their branding to better reflect the role Gopuff plays in customer's lives. The new “look and feel” looks great! #greatteam #greatclients16 May 2021 · 0 likes
- Daniel Folkman@danielfolkman on XNew look 🔥🔥 @gopuff26 Mar 2021 · 7 likes
- Marshall Osborne@MarshallOsborne on XFresh new look for @gopuff 😍26 Mar 2021 · 17 likes
Sources
- 1. gopuff.comhttps://www.gopuff.com/blog/news/gopuff-new-branding/
- 2. mackeysaturday.comhttps://mackeysaturday.com/project/gopuff
- 3. company-policy.webflow.iohttps://company-policy.webflow.io/work/gopuff