Petfinder
18 Oct 2016 (Possible): the purple hand-drawn 'Petfinder' wordmark replaced by a custom lowercase purple 'petfinder' with a dog's face hidden in the 'fi' (the i's dot becomes the eye).
Petfinder logo before and after
BeforeUntil Oct 2016
Logo: Petfinder. Source: petfinder.com (archived)
AfterSince Oct 2016
Logo: Petfinder. Source: petfinder.com (archived)
Key facts
Petfinder launched a new logo in Oct 2016, designed by Possible.
- Brand
- Petfinder
- Launched
- Source: underconsideration.com
- What changed
- 18 Oct 2016 (Possible): the purple hand-drawn 'Petfinder' wordmark replaced by a custom lowercase purple 'petfinder' with a dog's face hidden in the 'fi' (the i's dot becomes the eye).
- Sources
- oneclub.org
Cite this Rebrand Log, "Petfinder new logo (2016)", https://rebrandlog.com/rebrand/petfinder-2016/, last updated .
Press
Sources
- 1. underconsideration.com · paywalledhttps://www.underconsideration.com/brandnew/archives/new_logo_for_petfinder.php
- 2. oneclub.orghttps://www.oneclub.org/awards/adcawards/-award/29390/the-face-of-connection/