Google Calendar
The blue tear-off calendar page with a white 31 became a white square with a blue 31, framed by blue, green, yellow and red borders and a folded corner, matching the other four-colour Google Workspace icons.
Google Calendar logo before and afterRefinement
BeforeUntil Oct 2020
Google Calendar product logo (before 2020) from Google's official product logo set, gstatic.com/images/branding/productlogos (calendar/v10), the set Google's own workspace.google.com product pages load. Source: gstatic.com
AfterSince 6 Oct 2020
Google Calendar product logo (2020) from Google's official product logo set, gstatic.com/images/branding/productlogos (calendar_2020q4/v13), the set Google's own workspace.google.com product pages load. Source: gstatic.com
Refinement: the mark keeps its form. The refresh also covers colour.
Key facts
Google Calendar launched a new logo on 6 Oct 2020.
- Brand
- Google Calendar
- Launched
- Studio
- Not recordedAdd it
- What changed
- The blue tear-off calendar page with a white 31 became a white square with a blue 31, framed by blue, green, yellow and red borders and a folded corner, matching the other four-colour Google Workspace icons.
Cite this Rebrand Log, "Google Calendar new logo (2020)", https://rebrandlog.com/rebrand/google-calendar-2020/, last updated .
The Google Calendar rebrand, explained
When G Suite became Google Workspace on 6 October 2020, Google promised "new four-color icons for Gmail, Drive, Calendar, Meet" and the Docs editors, all "part of the same family." Javier Soltero, VP and GM of Google Workspace, said the brand and its icons would reflect a "more connected, helpful, and flexible experience."
Ars Technica noted that "Calendar used to be blue," like each Workspace app once had its own colour. The old icon was a blue tear-off page with a white 31. The new one puts a blue 31 on a white square and wraps it in thick blue, green, yellow and red borders, with a folded corner at the bottom right.
Ars warned that the new set "strips icons of any unique color identity, which makes them harder to tell apart." With Calendar, the complaints on X arrived as the icons rolled out in late October. "In Chrome, the new Google Calendar logo has made it nearly impossible to see the day of the month anymore," wrote Seth Wilson. "I’m really trying to retrain my brain on the new google calendar logo and it’s just not working," said another user.
Others went for comparisons. One user said it "looks like it was designed in 1993." During the week of the 2020 US election, Brandon Hassler wrote: "The biggest disappointment of this election season is the new Google Calendar logo."
In short: Four colours round a 31, and a lot of squinting.
Quote
“In the coming weeks, you will see new four-color icons for Gmail, Drive, Calendar, Meet, and our collaborative content creation tools like Docs, Sheets, Slides that are part of the same family.”
Press
- Google Workspace Blog6 Oct 2020Announcing Google Workspace, everything you need to get it done, in one location
- Google Cloud Press Corner6 Oct 2020Introducing Google Workspace: Everything You Need to Get Anything Done, Now In One Place
- Ars Technica6 Oct 2020Behold the new icons for Gmail, Drive, Calendar, and Meet
- The Verge6 Oct 2020Gmail has a new logo that’s a lot more Google
Reactions
- Seth Wilson@srw on XIn Chrome, the new Google Calendar logo has made it nearly impossible to see the day of the month anymore28 Oct 2020 · 7 likes
- Nimble@NimblewNumbers on XThe new Google Calendar logo looks like it was designed in 1993...31 Oct 2020 · 6 likes
- Brandon Hassler@brandonhassler on XThe biggest disappointment of this election season is the new Google Calendar logo.5 Nov 2020 · 3 likes
- Thomas Clawson@tclawson93 on XI’m really trying to retrain my brain on the new google calendar logo and it’s just not working.29 Oct 2020 · 4 likes
Sources
- 1. workspace.google.comhttps://workspace.google.com/blog/product-announcements/introducing-google-workspace
- 2. googlecloudpresscorner.comhttps://www.googlecloudpresscorner.com/2020-10-06-Introducing-Google-Workspace-Everything-You-Need-to-Get-Anything-Done,-Now-In-One-Place
- 3. arstechnica.comhttps://arstechnica.com/gadgets/2020/10/google-rebrands-g-suite-as-google-workplace-ships-new-multi-colored-icons/
- 4. theverge.comhttps://www.theverge.com/2020/10/6/21503835/gmail-new-logo-design-google-workspace-features