Going

Rebrand · 13 Jan 2023

Jan 2023: Scott's Cheap Flights (blue-and-orange circular plane badge with a two-line wordmark) renamed Going, with a dark-green rounded 'Going' wordmark.

Going logo before and after

BeforeUntil Jan 2023

Logo: Going. Source: scottscheapflights.com (archived)

DownloadLightSVG not availablePNG

AfterSince 13 Jan 2023

Logo: Going. Source: going.com (archived)

DownloadLightSVG PNGDarkSVG PNG

Key facts

Going launched a new logo on 13 Jan 2023, designed by DesignStudio.

Brand: Going
Launched: 13 Jan 2023Source: travelpulse.com
Studio: DesignStudio All rebrands by DesignStudio
What changed: Jan 2023: Scott's Cheap Flights (blue-and-orange circular plane badge with a two-line wordmark) renamed Going, with a dark-green rounded 'Going' wordmark.
Sources: travelpulse.com

Cite this Rebrand Log, "Going new logo (2023)", https://rebrandlog.com/rebrand/going-2023/, last updated 2023-01-13.

Press

Brand New (UnderConsideration)Going review on Brand New

Sources

1. underconsideration.com · paywalledhttps://www.underconsideration.com/brandnew/archives/new_name_logo_and_identity_for_going_by_designstudio.php
2. travelpulse.comhttps://www.travelpulse.com/news/impacting-travel/scotts-cheap-flights-rebrands-as-going