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2010 rebrands

12 new logos logged for 2010, by 2 studios and in-house teams. Each entry has the old and new logo side by side, with sources.

2011 · 2009

12
Rebrands
5
Industries
5
Technology, the top industry
+300%
vs 2009 (3)

Rebrands by industry

Featured · 7 with both logos

All rebrands · 12

What changed
Norton (2010)Logo historyOct 2010Studio not recordedNew logo.
GapOct 2010Laird and PartnersThe blue box, white serif capitals on a navy square, was replaced by black Helvetica Gap with a small gradient blue square behind the p. After about a week of online backlash Gap withdrew it and restored the blue box.
MyspaceOct 2010Studio not recordedOct 2010: people-icon myspace.com a place for friends lockup replaced by Helvetica my with bracketed space
SymantecOct 2010Studio not recordedOct 2010: yellow/black swirl with serif lowercase symantec (2000) replaced by VeriSign-derived yellow checkmark circle and bold sans Symantec
Cartoon NetworkMay 2010Studio not recordedMay 2010 rebrand (Brand New School): tilted CN tiles -> straight flat CN tiles
Google (2010)Logo historyMay 2010Google in-house (Ruth Kedar original)6 May 2010 search redesign: the 1999 Catull 'Google' with a heavy drop shadow and TM mark replaced by a lighter version with a subtler shadow, a more orange second 'o' and no TM.
XfinityFeb 2010Studio not recordedNew logo.
Avast (2010)Logo history2010Studio not recordedNew logo.
DoubleClick2010Studio not recordedNew logo.
Hewlett-Packard2010Studio not recordedNew logo.
Telefónica (2010)Logo history2010Studio not recordedNew logo.
TeleTu2010Studio not recordedNew logo.

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