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Google Play introduced a new logo in July 2022 to mark its tenth anniversary. Google's anniversary post said the new logo better reflects the magic of Google and matches the branding shared by many of its products, such as Search, Assistant, Photos and Gmail.

The Verge described a subtle adjustment: the overall triangle shape was slightly tweaked, and the most notable change was the colour, less vibrant and closer to the green, yellow, blue and red Google uses across its services. It noted that the change complemented the new Chrome logo updated earlier that year. 9to5Google, which had tracked the redesign through a trademark filing, quoted the official description: a triangle with rounded corners divided into four coloured sections, blue at left, green at top, yellow at right and red at bottom.

9to5Google also pointed out that Google had last changed the Play icon in 2016, when Play Movies and TV, Music and Newsstand were still active, and that the new logo first went live on the Play website and developer site before reaching Android with an app update, alongside a new outline status bar icon.

The direction is consistent with everything else Google did in that period: fewer gradients, shared colours, one family look. The softened corners make the triangle friendlier, and the flatter colour avoids clashing with the hundreds of app icons the store displays.

The Verge noted that the shape barely moved; the real change was colour, toned down to the green, yellow, blue and red shared by Search, Assistant, Photos and Gmail, and matched to the Chrome update earlier in the year. Tian Lim said the mark better reflected the magic of Google, and tied it to ten years since Android Market became Google Play, with 2.5 billion monthly users in more than 190 countries. Consistency won again, at the cost of the one icon in the family that had felt a little brighter than the rest.

The cost is the same as with Google's other icons. Play once had a little visual energy of its own; now it is another four-colour Google mark. That suits a store whose job is to sit in the background and showcase other people's apps, so here the self-effacement is almost appropriate.