Google in-house
13 logged rebrands from 2010 to 2025, across 4 industries.
- Rebrands
- 13
- Years
- 2010–2025
Featured work · 7 of 13
All rebrands · 13
| Typefaces | What changed | ||
|---|---|---|---|
| Google (2025) | May 2025 | Typeface not recorded | The "G" mark's four flat colour segments replaced by a seamless bright gradient; first change in nearly a decade; wordmark unchanged |
| Google Shopping | Oct 2024 | Typeface not recorded | Four-quadrant price tag replaced by a shopping-bag icon whose colours swirl around a hollow centre, with the AI-powered Shopping redesign |
| Android (2023) | Sep 2023 | Typeface not recorded | Wordmark capitalised to "Android" with more weight, closer to Google's logo; flat robot became a 3D Bugdroid |
| Google Wallet | Jul 2022 | Typeface not recorded | Google Pay app replaced by Google Wallet with a blue wallet icon holding red, yellow and green cards |
| Google Chrome (2022) | Feb 2022 | Typeface not recorded | First icon update in eight years: shadows removed, proportions refined, larger central blue circle, subtle gradient; OS-specific variants |
| Google Fiber | May 2021 | Typeface not recorded | New logo. |
| Gmail (Google Workspace) | Oct 2020 | Typeface not recorded | Red envelope replaced by a four-colour "M"; matching icons for Drive, Calendar, Meet, Docs; G Suite renamed Google Workspace |
| Google Workspace (2020) | Oct 2020 | Typeface not recorded | G Suite renamed Google Workspace; new four-colour icon family for Gmail, Drive, Calendar, Meet, Docs, Sheets and Slides |
| Google Photos | Jun 2020 | Typeface not recorded | Pinwheel icon simplified into four rounded petals with flat Google colours, alongside an app redesign |
| Google Maps | Feb 2020 | Typeface not recorded | Folded-map icon replaced by a four-colour pin, launched for Maps' 15th birthday |
| Google (2015) | Sep 2015 | Typeface not recorded | New logo. |
| Google (2013) | Sep 2013 | Typeface not recorded | Flat wordmark with thinner letters, shadows removed |
| Google (2010) | May 2010 | Typeface not recorded | 6 May 2010 search redesign: the 1999 Catull 'Google' with a heavy drop shadow and TM mark replaced by a lighter version with a subtler shadow, a more orange second 'o' and no TM. |