Udemy (2021)
"Uptick" upward-arrow symbol replacing the hat-like U, lowercase wordmark, vivid purple, new photography and illustration
Udemy logo before and after
BeforeUntil Jul 2021
Logo: Udemy. Source: udemy.com (archived)
AfterSince 14 Jul 2021
Logo: Udemy. Source: udemy.com (archived)
Key facts
Udemy launched a new logo on 14 Jul 2021, designed by VSA Partners.
- Brand
- Udemy
- Launched
- What changed
- "Uptick" upward-arrow symbol replacing the hat-like U, lowercase wordmark, vivid purple, new photography and illustration.
- Sources
- about.udemy.com, vsapartners.com
- Logo history
- 2 rebrands
Cite this Rebrand Log, "Udemy new logo (2021)", https://rebrandlog.com/rebrand/udemy/, last updated .
Identity · 2 images
© Udemy / VSA Partners, via vsapartners.com
Rationale
The arrow, "a universal symbol for growth", signifies the advancement of every learner, business and instructor, in a brighter, more optimistic system launched ahead of the IPO.
Quote
“Our logo captures that upward movement with an arrow — a universal symbol for growth.”
Press
Reactions
- Zans Litinskis@litinskis on X@udemy don't get me wrong, i like your new logo, but your platform is pain to use now20 Jul 2021 · 0 likes
- Sushant Ranjan 🇮🇳@sushant_ranjan_ on XLove the new logo of @udemy .. huge improvement from the previous one. Kudos.15 Jul 2021 · 1 like
- Morad Stern 🇮🇱@morad on XJust noticed your new logo. Really cool, @udemy 😀8 Aug 2021 · 9 likes
- Lennon@christln20 on X@udemy wtf with your new logo 😭😭 looks like a Home Store17 Jul 2021 · 0 likes
- Adyasha@Adyasha8105 on XWow, the new logo of @udemy, "Uptick" - a universal symbol of growth.20 Jul 2021 · 18 likes
- truegoldvibes@truegoldvibes on X@udemy Please DO NOT REBRAND. It's actually really terrible from all perspectives. The new logo feels like a blade or a paper cut. Its either copy of brand or both companies went to and used the same template! The…18 Jul 2021 · 1 like
Sources
- 1. about.udemy.comhttps://about.udemy.com/udemy-news/welcome-to-our-brand-new-brand/
- 2. vsapartners.comhttps://www.vsapartners.com/