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Facebook logo history

3 Facebook logo changes logged from 2015 to 2023, each with the old and new mark side by side, the studio and the sources.

Rebrands
3
Years
2015–2023
Industry
Consumer internet
Studios
Facebook in-house, Meta in-house, Dalton Maag, Eric Olson

Timeline · 3 rebrands

Sep 2023

Meta in-house (Facebook design team)

Refined "f" logo in a darker blue, wordmark redrawn in Facebook Sans, expanded accessible palette and updated Reactions

Open rebrand

Nov 2019

Facebook in-house with Dalton Maag

Nov 2019: the company, previously represented by the app's white lowercase 'facebook' on blue, got its first corporate wordmark, a wide-spaced all-caps 'Facebook' in custom rounded type that takes on each product's colour.

Open rebrand

Jul 2015

Facebook in-house with Eric Olson (Process Type Foundry)

Redrawn custom wordmark replaces Klavika

Open rebrand

Every mark, oldest first

FacebookUntil Jul 2015FacebookSince Jul 2015FacebookSince Nov 2019FacebookSince Sep 2023

Downloads · official files

FileYearFormatSource
Facebook logo, before 20152015SVGfacebookbrand.com (archived)
Facebook logo, 20152015SVGfacebookbrand.com (archived)
Facebook logo, before 20192019SVGnewsroom.fb.com (archived)
Facebook logo, 20192019SVGabout.fb.com (archived)

Only files from an official source are offered. Trademarks belong to their owners.

Sources

  1. 1. en.wikipedia.org (2015)
  2. 2. cnbc.com (2015)
  3. 3. time.com (2015)
  4. 4. bbc.co.uk (2019)
  5. 5. adweek.com (2019)
  6. 6. meta.com · Redefining Facebook’s brand identity (2023)
  7. 7. movingbrands.com · Facebook (2023)
  8. 8. theverge.com · Facebook changed its logo — see if you can tell the difference (2023)

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