ElevenLabs
Logotype and "11" icon kept; identity rebuilt around Chladni sound-wave patterns, atmospheric blur, motion and generative visuals
ElevenLabs logo before and after
BeforeUntil 2025
© ElevenLabs, via the company's website (archived). Source: elevenlabs.io (archived)
AfterSince 2025
ElevenLabs symbol from the official brand page (retrieved 2026-10-21). Source: elevenlabs.io
Key facts
ElevenLabs launched a new logo in 2025, designed by basement.studio.
- Brand
- ElevenLabs
- Launched
- What changed
- Logotype and "11" icon kept; identity rebuilt around Chladni sound-wave patterns, atmospheric blur, motion and generative visuals.
- Sources
- basement.studio, elevenlabs.io
Cite this Rebrand Log, "ElevenLabs new logo (2025)", https://rebrandlog.com/rebrand/elevenlabs/, last updated .
Identity · 10 images
ElevenLabs / basement.studio, image from basement.studio · © ElevenLabs / basement.studio, via elevenlabs.io
Rationale
A brand that resonates with enterprises and global decision-makers without losing the creative energy of a category leader.
Quote
“The logotype stayed, but everything else was rebuilt.”
Press
Sources
- 1. basement.studiohttps://basement.studio/showcase/elevenlabs-visual-rebrand-for-the-voice-of-ai
- 2. elevenlabs.iohttps://elevenlabs.io/brand