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Evernote logo history

2 Evernote logo changes logged from 2018 to 2025, each with the old and new mark side by side, the studio and the sources.

Rebrands
2
Years
2018–2025
Industry
SaaS
Studios
Evernote in-house, DesignStudio

Timeline · 2 rebrands

Oct 2025

Evernote in-house

Elephant mascot "Mads" simplified (shorter trunk, rounded ear) and a cleaner sans-serif logotype, launched with v11

Open rebrand

Aug 2018

DesignStudio

14 Aug 2018 refresh (DesignStudio + in-house): 'Mads' the elephant goes from grey to pure green, with softer geometry, a spiral trunk and a larger folded ear. The all-caps Caecilia slab-serif wordmark is replaced by a title-case black Publico serif.

Open rebrand

Every mark, oldest first

Downloads · official files

Only files from an official source are offered. Trademarks belong to their owners.

Sources

  1. 1. underconsideration.com (2018)
  2. 2. designweek.co.uk (2018)
  3. 3. evernote.com (2018)
  4. 4. evernote.com · Introducing Evernote v11 (2025)
  5. 5. product.evernote.com · What's new | Evernote (2025)

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