tonies
Global brand refresh by Anomaly alongside Toniebox 2: the thin red wordmark was replaced by a softer, bolder rounded custom wordmark, keeping the cat-head icon.
tonies logo before and after
BeforeUntil Oct 2025
Logo: tonies. Source: tonies.com (archived)
AfterSince Oct 2025
tonies logo via Wikimedia Commons (author: Tonies GmbH). Source: commons.wikimedia.org
Key facts
tonies launched a new logo in Oct 2025, designed by Anomaly Berlin.
- Brand
- tonies
- Launched
- Source: lbbonline.com
- What changed
- Global brand refresh by Anomaly alongside Toniebox 2: the thin red wordmark was replaced by a softer, bolder rounded custom wordmark, keeping the cat-head icon.
- Sources
- lbbonline.com, reel360.com
Cite this Rebrand Log, "tonies new logo (2025)", https://rebrandlog.com/rebrand/tonies-2025/, last updated .
Sources
- 1. lbbonline.comhttps://lbbonline.com/news/Tonies-Brand-Refresh
- 2. reel360.comhttps://reel360.com/article/anomaly-reimagines-tonies-as-a-sound-first-world-of-play/