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March 2025 rebrands

6 new logos launched in March 2025, by 6 studios and in-house teams. Each entry has the old and new logo side by side, with sources.

6
Rebrands
5
Industries

Rebrands by industry

TravelTravel · 2 rebrands2SaaSSaaS · 1 rebrand1Consumer internetConsumer internet · 1 rebrand1AIAI · 1 rebrand1TechnologyTechnology · 1 rebrand1
TravelTravel · 2 rebrands2SaaSSaaS · 1 rebrand1Consumer internetConsumer internet · 1 rebrand1AIAI · 1 rebrand1TechnologyTechnology · 1 rebrand1

Featured · 6 with both logos

BeforeAfterPerk (formerly TravelPerk)Rebrand · Mar 2025Wolff OlinsBeforeMindbody logo before 2025 rebrandMindbody logo before 2025 rebrandAfterMindbody new logo 2025Mindbody (2025)Rebrand · Mar 2025Mindbody in-houseBeforeAfterEventbrite (2025)Rebrand · Mar 2025Buck (brand); Instrument (app)BeforeAfterGrokRebrand · Mar 2025Jon VioBeforeAfterKorean AirRebrand · Mar 2025LippincottBeforeAfterResmedRebrand · Mar 2025

All rebrands · 6

What changed
Perk (formerly TravelPerk)Mar 2025Wolff OlinsBolder "Perk" identity in Perk Green replacing corporate blue (Mar 2025); company formally renamed from TravelPerk to Perk in Nov 2025
Mindbody (2025)Logo historyMar 2025Mindbody in-houseEnsō-inspired mark replaced by a fluid lowercase "m" symbolizing movement and momentum; spearmint and charcoal palette
Eventbrite (2025)Logo historyMar 2025Buck (brand); Instrument (app)New mark "The Path" symbolizing the event journey, customizable with community-specific patterns; reimagined orange, new palette and neon gradient "energy auras"; app refresh
GrokMar 2025Jon VioNew logo.
Korean AirMar 2025LippincottMar 11, 2025: first logo change in 41 years: red/blue Taegeuk + heavy Korean Air replaced by single dark-blue Taegeuk + refined caps
ResmedMar 2025Studio not recordedMar 2025: dotted wave + italic ResMed -> stacked ascending-arc symbol + black Resmed with lowercase m

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