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Mindbody logo history

2 Mindbody logo changes logged from 2020 to 2025, each with the old and new mark side by side, the studio and the sources.

Rebrands
2
Years
2020–2025
Industry
SaaS
Studios
Mindbody in-house

Timeline · 2 rebrands

Mar 2025

Mindbody in-house

Ensō-inspired mark replaced by a fluid lowercase "m" symbolising movement and momentum; spearmint and charcoal palette

Open rebrand

Mindbody logo before 2025Mindbody logo before 2025Mindbody logo 2025Mindbody logo 2025

Apr 2020

Spring 2020 refresh: the grey all-caps 'MINDBODY' with a gradient brushstroke circle replaced by an orange lowercase 'mindbody' wordmark with tightened, rounded letterforms and a single-colour circle.

Open rebrand

Every mark, oldest first

Downloads · official files

Only files from an official source are offered. Trademarks belong to their owners.

Sources

  1. 1. underconsideration.com (2020)
  2. 2. mindbodyonline.com (2020)
  3. 3. mindbodyonline.com · Moving with Momentum | Our New Logo | Mindbody (2025)
  4. 4. robinperlstein.com · Mindbody Brand Refresh — Robin Perlstein (2025)

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