Evernote (2025)
Elephant mascot "Mads" simplified (shorter trunk, rounded ear) and a cleaner sans-serif logotype, launched with v11
Evernote logo before and after
BeforeUntil Oct 2025
Logo: Evernote. Source: evernote.com (archived)
AfterSince Oct 2025
© Evernote, via the company's website (archived). Source: evernote.com (archived)
Key facts
Evernote launched a new logo in Oct 2025, designed by Evernote in-house.
- Brand
- Evernote
- Launched
- Studio
- In-house at Evernote
- What changed
- Elephant mascot "Mads" simplified (shorter trunk, rounded ear) and a cleaner sans-serif logotype, launched with v11.
- Sources
- evernote.com, product.evernote.com
- Logo history
- 2 rebrands
Cite this Rebrand Log, "Evernote new logo (2025)", https://rebrandlog.com/rebrand/evernote/, last updated .
Identity · 16 images
Evernote / Evernote in-house, image from evernote.com · © Evernote, via evernote.com · and others (credited in the viewer)
Rationale
A modern new look accompanying Evernote v11's new features and plans.
Quote
“So, we introduced a brand-new Evernote logo and logotype.”
Press
Reactions
- AlternativeTo@AlternativeTo on XEvernote 11 introduces a new AI Assistant, Semantic Search, and AI-powered meeting notes, alongside a new logo, interface updates, and 200+ improvements8 Oct 2025 · 1 like
- Alexander Lee@alexanderlee1 on X@evernote new logo looks blurry. When I first looked at it, I blinked my eyes thinking I must be tired. I wonder how much the company spent on it, when the old logo looked fine. They learned nothing from The Cracker…6 Oct 2025 · 0 likes
- AlternativeTo@alternativeto.net on BlueskyEvernote 11 introduces a new AI Assistant, Semantic Search, and AI-powered meeting notes, alongside a new logo, interface updates, and 200+ improvements buff.ly/7VJemW98 Oct 2025 · 0 likes
- Alberto Grados Mitteenn@albertogrados.org on Bluesky💚🐘 EVERNOTE RENACE: NUEVO LOGO, NUEVA ETAPA . Mi app favorita desde 2012 vuelve a brillar. Más rápida, más estable y lista para su nueva era con IA. Gracias, #evernote, por seguir evolucionando sin perder tu…7 Oct 2025 · 0 likes
Sources
- 1. evernote.comhttps://evernote.com/blog/introducing-v11
- 2. product.evernote.comhttps://product.evernote.com/mads-got-a-makeover-2yszLi