July 2025 rebrands
15 new logos launched in July 2025, by 6 studios and in-house teams. Each entry has the old and new logo side by side, with sources.
- 15
- Rebrands
- 9
- Industries
Rebrands by industry
Featured · 7 with both logos
All rebrands · 15
| What changed | |||
|---|---|---|---|
| Portainer | Jul 2025 | Studio not recorded | Jul 2025: the blue crane-and-containers icon with a lowercase "portainer.io" replaced by a heavy all-caps "PORTAINER.iO" wordmark. |
| Base | Jul 2025 | In-house | New logo and identity |
| Nextdoor | Jul 2025 | In-house (led by Chief Design Officer Georg Petschnigg) | On Jul 15, 2025 Nextdoor returned to its single-house logo, set all type in Saans, swapped lime green for a darker green called Lawn and replaced illustration with photography of real people. |
| Goodreads | Jul 2025 | Studio not recorded | New logo. |
| Bentley | Jul 2025 | Bentley in-house | The Winged B lost its lower feathers. Softer, rounded wings became sharp, angled ones with a diamond pattern, and the central B became a jewel-like badge that can stand on its own. |
| AlphaSense | Jul 2025 | Saffron | New logo and identity. |
| Care.com | Jul 2025 | Manual | New logo and identity. |
| Converge ICT | Jul 2025 | Studio not recorded | On Jul 15, 2025 Converge ICT introduced a redesigned logo with three bold swoosh strands forming a C, in a darker teal than before. |
| FiberCop | Jul 2025 | Studio not recorded | Jul 2025 (first anniversary after TIM spin-off): TIM-inherited striped tricolor bars + FiberCop -> interlocking F/C tricolor monogram + FiberCop in Aspekta |
| HBO Max | Jul 2025 | Studio not recorded | Jul 2025: Max renamed back to HBO Max |
| NTT | Jul 2025 | Studio not recorded | Jul 2025 rename to NTT, Inc.: Dynamic Loop kept, black slab NTT -> blue global-font NTT (subtle but documented) |
| Resend | Jul 2025 | Studio not recorded | New logo and identity. |
| Telkom | Jul 2025 | Studio not recorded | Jul 2025 refresh: plain blue Telkom wordmark -> redrawn Telkom wordmark with green dot over the i |
| Tripadvisor (2025)Logo history | Jul 2025 | Koto | Owl "Ollie" freed from its circle and animated; brighter Trip Green; real traveler photos and reviews at the center |
| Z.ai | Jul 2025 | Studio not recorded | Jul 2025: Zhipu AI rebranded internationally as Z.ai |