Jul 2025
Koto
Owl "Ollie" freed from its circle and animated; brighter Trip Green; real traveller photos and reviews at the centre
Tripadvisor logo history
2 Tripadvisor logo changes logged from 2020 to 2025, each with the old and new mark side by side, the studio and the sources.
- Rebrands
- 2
- Years
- 2020–2025
- Industry
- Travel
- Studios
- Koto, Mother Design
Timeline · 2 rebrands
Every mark, oldest first
Sources
- 1. itsnicethat.com · The Tripadvisor owl gets refined in rebrand by Mother Design (2020)
- 2. designweek.co.uk · Tripadvisor reveals new logo ahead of year-long identity refresh (2020)
- 3. koto.com · Tripadvisor | Koto (2025)
- 4. fastcompany.com (2025)
- 5. creativeboom.com · Koto and Tripadvisor reimagine travel branding through real stories and lived-in design (2025)