April 2025 rebrands
10 new logos launched in April 2025, by 1 studio and in-house teams. Each entry has the old and new logo side by side, with sources.
- 10
- Rebrands
- 5
- Industries
Rebrands by industry
Featured · 7 with both logos
All rebrands · 10
| What changed | |||
|---|---|---|---|
| Checkers & Rally's | Apr 2025 | Partners + Napier | The two red italic scripts, Checkers and Rally's, set side by side, gave way to one lockup: a speeding burger icon with a checkered-flag trail beside heavy black italic lettering. The rebrand added a symbol where the old combined logo had only names. |
| COSMOTE TELEKOM | Apr 2025 | Studio not recorded | On Apr 24, 2025 OTE Group relaunched its COSMOTE brand as COSMOTE TELEKOM, adding Deutsche Telekom's T and magenta to the logo, with a new Greek tagline. |
| Digi (Romania) | Apr 2025 | Studio not recorded | Apr 2025 (soft launch Nov 2024): 2009 italic light-blue "DIGI" with cut-in letterforms replaced by an upright, rounded deep-blue Montserrat-based Digi wordmark, aligning Romania with Spain/Italy/Portugal; company renamed from RCS & RDS to Digi Romania in May 2024. |
| Lowi | Apr 2025 | Studio not recorded | Apr 2025: soft bulbous title-case "Lowi" wordmark replaced by heavy geometric uppercase LOWI keeping the red i-dot |
| Nintendo eShop | Apr 2025 | Studio not recorded | Apr 2025 (Switch system update 20.0.0, ahead of Switch 2): gray Nintendo + orange swoosh eShop wordmark -> white shopping-bag icon + Nintendo eShop on red |
| Personio | Apr 2025 | Studio not recorded | Apr 2025 (10th anniversary, Personio 2.0): handwritten script wordmark -> bold geometric sans wordmark |
| PwC | Apr 2025 | Studio not recorded | Apr 2025: first global refresh in a decade |
| Samsung Internet | Apr 2025 | Studio not recorded | Apr 2025 One UI 8 icon: flat purple planet squircle -> gradient planet with tilted ring |
| Telem Group | Apr 2025 | Studio not recorded | Apr 2025: TELEm Connecting You wordmark -> t! icon identity |
| UiPath (2025)Logo history | Apr 2025 | Studio not recorded | Apr 2025 (agentic automation launch): orange Ui box dropped |