Microsoft AI
New warm, humanist identity and website for Microsoft AI, avoiding the cold neon of typical AI interfaces
Microsoft AI logo before and after
BeforeUntil Oct 2025
Microsoft Corporation, Jason Wells, via Wikimedia Commons (Public domain). Source: commons.wikimedia.org
AfterSince Oct 2025
© Microsoft AI, via the company's website. Source: microsoft.ai
Key facts
Microsoft AI launched a new logo in Oct 2025, designed by Microsoft AI in-house and Column.
- Brand
- Microsoft AI
- Launched
- What changed
- New warm, humanist identity and website for Microsoft AI, avoiding the cold neon of typical AI interfaces.
- Sources
- microsoft.ai, threads.com
Cite this Rebrand Log, "Microsoft AI new logo (2025)", https://rebrandlog.com/rebrand/microsoft-ai/, last updated .
Identity · 11 images
Microsoft AI / Microsoft AI in-house with Column (and Makeshift Studios), image from microsoft.ai · © Microsoft AI, via microsoft.ai
Rationale
Grounded in "warmth, trust, and humanity", the identity expresses Microsoft AI's human-centred stance for Copilot.
Quote
“I’m thrilled to share our new visual identity for Microsoft AI. Grounded in warmth, trust, and humanity, we envision a world where technology makes life meaningfully better.”
Press
Reactions
- doanbactam@m0nle0z on XMicrosoft AI is now updating its logo. Before: After:5 Nov 2025 · 2 likes
- Casey Flint@FlintCasey on XSmart and overdue for Microsoft AI to separate its brand from the main Microsoft brand, even ditching the word Microsoft for MAI. The rebrand feels quite Anthropic inspired20 Oct 2025 · 17 likes
Sources
- 1. microsoft.aihttps://microsoft.ai/
- 2. threads.comhttps://www.threads.com/@mustafasuleymanai/post/DP10LhKkhjR