Mindbody (2025)
Ensō-inspired mark replaced by a fluid lowercase "m" symbolising movement and momentum; spearmint and charcoal palette
Mindbody logo before and after
BeforeUntil Mar 2025
Mindbody logo via Wikimedia Commons (uploader/author: MINDBODY Staff). Source: commons.wikimedia.org
DownloadLightSVG not availablePNGDarkSVG not availablePNGDark mode version adapted by Rebrand Log
AfterSince 24 Mar 2025
Mindbody logo via Wikimedia Commons (uploader/author: Czlibertini). Source: commons.wikimedia.org
DownloadLightSVG not availablePNGDark mode version adapted by Rebrand Log
Key facts
Mindbody launched a new logo on 24 Mar 2025, designed by Mindbody in-house.
- Brand
- Mindbody
- Launched
- Studio
- In-house at Mindbody
- Typeface
- Averta, Untitled Serif
- What changed
- Ensō-inspired mark replaced by a fluid lowercase "m" symbolising movement and momentum; spearmint and charcoal palette.
- Why
- The brand needed to reflect everything Mindbody has become.
- Sources
- mindbodyonline.com, robinperlstein.com
- Logo history
- 2 rebrands
Cite this Rebrand Log, "Mindbody new logo (2025)", https://rebrandlog.com/rebrand/mindbody/, last updated .
Identity · 7 images
Mindbody / Mindbody in-house, image from robinperlstein.com · © Mindbody, via robinperlstein.com
Rationale
The brand needed to reflect everything Mindbody has become.
Quote
“We're excited to introduce the new Mindbody logo-an evolution of our brand that reflects who we are today and where we're headed next.”
Press
Reactions
Sources
- 1. mindbodyonline.comhttps://www.mindbodyonline.com/business/education/blog/moving-momentum-our-new-logo
- 2. robinperlstein.comhttps://www.robinperlstein.com/mindbody-brand-refresh