May 2025 rebrands
15 new logos launched in May 2025, by 10 studios and in-house teams. Each entry has the old and new logo side by side, with sources.
- 15
- Rebrands
- 9
- Industries
Rebrands by industry
Featured · 7 with both logos
All rebrands · 15
| What changed | |||
|---|---|---|---|
| Qnity | May 2025 | Studio not recorded | DuPont's electronics business launched as Qnity, a new company brand whose Q is meant to evoke the power icon on electronic devices, paired with a black symbol of dots and links radiating from a chip-like core. |
| Google (2025)Logo history | May 2025 | Google in-house | From May 12, 2025 Google's G icon showed a gradient that blends red, yellow, green and blue in place of four flat color segments, and the wordmark stayed the same. |
| Huddle House | May 2025 | Studio not recorded | Huddle House dropped its red circle with a hand-lettered name and a crossed fork and knife for a new stacked logo: a bold HH monogram, drawn like the imprint on its waffles, above the name in heavy red capitals. |
| Utah Mammoth | May 2025 | Doubleday & Cartwright | The temporary Utah Hockey Club roundel, with UTAH stacked in a light blue circle, gave way to the permanent Mountain Mammoth: a charging mammoth whose crown is formed by the snow-capped Wasatch peaks, with the outline of Utah in one peak and a tusk curving up into a U. |
| Amazon | May 2025 | Koto with Amazon XCM (in-house) | First logo update in 20 years by Koto and Amazon XCM: a deeper, warmer Smile Orange smile and the custom Amazon Logo Sans wordmark, rolled out across 50+ sub-brands. |
| BBVA (2025)Logo history | May 2025 | Studio not recorded | May 2025 ("Avanzamos?"): heavy BBVA wordmark (2019) -> lighter redrawn dark-blue BBVA wordmark within a new identity system |
| Big Cartel | May 2025 | How&How | May 2025: e-commerce platform Big Cartel rebranded |
| Dialpad (2025)Logo history | May 2025 | Dialpad in-house | May 2025 (in-house): the "dialpad" wordmark with a purple-pink rounded-square "Ai" app icon replaced by a heavier black wordmark garnished with a small purple four-point "Spark" formed from the negative space of speech bubbles. |
| DNB Carnegie | May 2025 | Studio not recorded | May 2025 (Carnegie merged with DNB Markets): burgundy Carnegie script -> dark-green Carnegie script inside an oval with DNB above |
| Lefties | May 2025 | Córdova Canillas | May 2025: lowercase wide-spaced wordmark replaced by all-caps sans Lefties (Córdova Canillas) |
| MetricStream | May 2025 | Studio not recorded | May 2025 AI-first rebrand: purple M + thrive on risk lockup -> new M with A/I glyph + metricstream |
| Mountain Dew | May 2025 | PepsiCo Design & Innovation (in-house) | Announced Oct 2024, on shelf May 2025: green slanted Mtn Dew replaced by full retro 3D Mountain Dew lettering |
| Swisscom | May 2025 | Studio not recorded | May 2025 (Wolff Olins, NEO): moving lifeform symbol simplified/flattened, brighter red-blue, wordmark redrawn |
| Vivint | May 2025 | Studio not recorded | May 2025 rebrand: house-icon + .vivint -> vivint. wordmark with house in the dot |
| X, the moonshot factory | May 2025 | X in-house; motion by Never Sit Still | New standalone geometric "X" lettermark built from sharp lines and negative space, animated across the homepage and a "Journey of a Moonshot" film |