October 2025 rebrands
13 new logos launched in October 2025, by 11 studios and in-house teams. Each entry has the old and new logo side by side, with sources.
- 13
- Rebrands
- 11
- Industries
Rebrands by industry
Featured · 7 with both logos
All rebrands · 13
| What changed | |||
|---|---|---|---|
| Superhuman | Oct 2025 | Smith & Diction | New logo and identity |
| Iru | Oct 2025 | Instrument | New name and logo. |
| Aptos | Oct 2025 | Ashfall Studio | New logo and identity |
| Evernote (2025)Logo history | Oct 2025 | Evernote in-house | Elephant mascot "Mads" simplified (shorter trunk, rounded ear) and a cleaner sans-serif logotype, launched with v11 |
| Football Manager | Oct 2025 | Nomad | New logo and identity. |
| Lay's | Oct 2025 | PepsiCo Design & Innovation (in-house) | Oct 9, 2025: Lay's biggest redesign (PepsiCo Design & Innovation): warmer sun with Lay's Rays, upward-angled ribbon and refined signature script |
| Mazda | Oct 2025 | Studio not recorded | Oct 29, 2025 (trademarked Jul 2024): chrome 3D wing emblem + lowercase mazda wordmark replaced by flat angular symbol + spaced caps Mazda |
| Microsoft AI | Oct 2025 | Microsoft AI in-house with Column (and Makeshift Studios) | New warm, humanist identity and website for Microsoft AI, avoiding the cold neon of typical AI interfaces |
| PDHI | Oct 2025 | Thompson & Prince | On Oct 2, 2025 PDHI announced a new logo, visual identity and website, with a four-part symbol in teal, green and blue beside a lowercase navy wordmark. |
| Qovery | Oct 2025 | Studio not recorded | Oct 2025 rebrand (Alasta): stacked-cube mark -> Q built from a 3D cube + new wordmark |
| tonies | Oct 2025 | Anomaly Berlin | Global brand refresh by Anomaly alongside Toniebox 2: the thin red wordmark was replaced by a softer, bolder rounded custom wordmark, keeping the cat-head icon. |
| Umniah | Oct 2025 | Studio not recorded | Oct 19, 2025: lime-green "u" block above lowercase umniah wordmark replaced by red two-lobed Beyon-group mark with navy "Umniah by Beyon" wordmark |
| Unlock | Oct 2025 | Fifty Thousand Feet | New logo. |