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January 2025 rebrands

8 new logos launched in January 2025, by 6 studios and in-house teams. Each entry has the old and new logo side by side, with sources.

8
Rebrands
5
Industries

Rebrands by industry

SaaSSaaS · 3 rebrands3Consumer internetConsumer internet · 2 rebrands2RetailRetail · 1 rebrand1Design toolsDesign tools · 1 rebrand1MediaMedia · 1 rebrand1
SaaSSaaS · 3 rebrands3Consumer internetConsumer internet · 2 rebrands2RetailRetail · 1 rebrand1Design toolsDesign tools · 1 rebrand1MediaMedia · 1 rebrand1

Featured · 7 with both logos

BeforeAfterPixivRebrand · Jan 2025Before After WalmartRebrand · Jan 2025JKR with Walmart Creative StudioBeforeAfterDaum (2025)Rebrand · Jan 2025BeforeAfterKustomer new logo 2025Kustomer new logo 2025KustomerRebrand · Jan 2025PedrozaBeforeAfterOneStream new logo 2025OneStream new logo 2025OneStreamRebrand · Jan 2025MatchsticBeforePexels logo before 2025 rebrandAfterPexelsRebrand · Jan 2025BeforeAfterPOSH new logo 2025POSH new logo 2025POSHRebrand · Jan 2025Bauerhaus Studio

All rebrands · 8

What changed
PixivJan 2025Studio not recordedNew logo.
WalmartJan 2025JKR with Walmart Creative StudioThe 2008 spark was redrawn with softer, rounder rays in a brighter Spark Yellow, given more room as a stand-alone symbol, and paired with a new custom wordmark modeled on Sam Walton's trucker hat in a deeper True Blue.
Daum (2025)Logo historyJan 2025Studio not recordedJan 2025: four-color stacked Daum -> single deep-blue Daum wordmark
KustomerJan 2025PedrozaNew logo and identity.
OneStreamJan 2025MatchsticNew logo and identity.
PexelsJan 2025Studio not recordedNew logo.
POSHJan 2025Bauerhaus StudioNew logo and identity.
StocktwitsJan 2025OnboxNew logo and identity.

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