Perk (formerly TravelPerk)
Bolder "Perk" identity in Perk Green replacing corporate blue (Mar 2025); company formally renamed from TravelPerk to Perk in Nov 2025
Perk logo before and after
BeforeUntil Mar 2025
Logo: Perk. Source: travelperk.com (archived)
AfterSince 31 Mar 2025
© Perk, via the company's website (archived). Source: perk.com (archived)
Key facts
Perk launched a new logo on 31 Mar 2025, designed by Wolff Olins.
- Brand
- Perk
- Launched
- What changed
- Bolder "Perk" identity in Perk Green replacing corporate blue (Mar 2025); company formally renamed from TravelPerk to Perk in Nov 2025.
- Sources
- perk.com, perk.com, linkedin.com
Cite this Rebrand Log, "Perk new logo (2025)", https://rebrandlog.com/rebrand/perk/, last updated .
Identity · 3 images
Perk / Wolff Olins, image from perk.com · © Perk (formerly TravelPerk) / Wolff Olins, via perk.com
Rationale
Reflects the shift from business-travel provider to an integrated travel and expense platform.
Quote
“This isn’t just a rebrand - it’s the mark of the next chapter.”
Press
Sources
- 1. perk.comhttps://www.perk.com/press-release/travelperk-unveils-rebrand-to-redefine-the-future-of-business-travel/
- 2. perk.comhttps://www.perk.com/press-release/travelperk-rebrands-to-perk-the-intelligent-platform-powering-real-work/
- 3. linkedin.comhttps://www.linkedin.com/posts/wolff-olins_travelperk-wolffolins-brandlaunch-activity-7312500843054813184-2ObU