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Google logo history

4 Google logo changes logged from 2010 to 2025, each with the old and new mark side by side, the studio and the sources.

Rebrands
4
Years
2010–2025
Industry
Technology
Studios
Google in-house

Timeline · 4 rebrands

May 2025

Google in-house

The "G" mark's four flat colour segments replaced by a seamless bright gradient; first change in nearly a decade; wordmark unchanged

Open rebrand

Sep 2013

Google in-house

Flat wordmark with thinner letters, shadows removed

Open rebrand

Google logo before 2013Google logo before 2013Google logo 2013Google logo 2013

May 2010

Google in-house (Ruth Kedar original)

6 May 2010 search redesign: the 1999 Catull 'Google' with a heavy drop shadow and TM mark replaced by a lighter version with a subtler shadow, a more orange second 'o' and no TM.

Open rebrand

Google logo before 2010Google logo before 2010Google logo 2010Google logo 2010

Every mark, oldest first

Downloads · official files

Sources

  1. 1. googleblog.blogspot.com (2010)
  2. 2. eweek.com (2010)
  3. 3. en.wikipedia.org (2015)
  4. 4. techcrunch.com (2013)
  5. 5. bbc.com (2013)
  6. 6. underconsideration.com (2015)
  7. 7. design.google (2015)
  8. 8. theverge.com · Google just changed its ‘G’ logo (2025)
  9. 9. 9to5google.com · New Google ‘G’ logo comes to favicon, Search widget with Dynamic Color, more (2025)

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