Technology rebrands
110 technology logo changes logged from 1982 to 2026. Each has the old and new logo side by side, with the studio, typefaces and sources.
- 110
- Rebrands
- 31
- Years
- 11
- in 2022, the busiest year
- 59
- Studios credited
Rebrands per year
Featured · 7 with both logos
All rebrands · 110
| What changed | |||
|---|---|---|---|
| The Document Foundation | Oct 2026 | Ura | After 16 years of signing with the LibreOffice logo, The Document Foundation got its own: a green stylised page with diagonal stripes beside a two-line The Document Foundation wordmark in Inter, designed by Ura Design. |
| McAfee (2026)Logo history | Sep 2026 | Studio not recorded | New logo and identity |
| Malwarebytes | Jul 2026 | Redscout | New logo and identity |
| Google Health | May 2026 | Studio not recorded | Fitbit app became the Google Health app: the four-colour Google wordmark lockup gained a brush-stroke gradient heart icon and the 2026 Google Sans wordmark. |
| SoftServe | Apr 2026 | SomeOne | Apr 8 2026: IT services firm SoftServe rebranded by SomeOne ('Technology Elevated') |
| Firefox (2026)Logo history | Mar 2026 | Jones Knowles Ritchie (JKR); wordmark and typeface by Studio Drama | New mascot & visual language |
| Iru | Oct 2025 | Instrument | New name and logo. |
| Hewlett Packard Enterprise | Jun 2025 | Studio not recorded | Jun 2025: stacked full-name wordmark under green Element -> bold HPE caps with Element in the E (Siegel+Gale) |
| Google (2025)Logo history | May 2025 | Google in-house | The "G" mark's four flat colour segments replaced by a seamless bright gradient; first change in nearly a decade; wordmark unchanged |
| X, the moonshot factory | May 2025 | X in-house; motion by Never Sit Still | New standalone geometric "X" lettermark built from sharp lines and negative space, animated across the homepage and a "Journey of a Moonshot" film |
| Resmed | Mar 2025 | Studio not recorded | Mar 2025: dotted wave + italic ResMed -> stacked ascending-arc symbol + black Resmed with lowercase m |
| Mozilla (2024)Logo history | Dec 2024 | Jones Knowles Ritchie (JKR, US) with Studio Drama (typefaces); strategy by DesignStudio (2023) | Full rebrand with bespoke semi-slab wordmark and custom uniwidth type family |
| Micron | Oct 2024 | Studio not recorded | Oct 2024 Ahead of the Curve rebrand: blue Micron with orbit swoosh -> rounded lowercase micron wordmark |
| CI&T | Aug 2024 | Make (with Yone) | Bolder system with geometric shapes for Collaboration, Innovation and Transformation; Bright Coral; tagline "Navigate Change" |
| Nearmap | Jul 2024 | DesignStudio with Nearmap in-house | New logo and identity. |
| Paysafe | Feb 2024 | Bold Scandinavia | New logo. |
| Novonesis | Jan 2024 | Studio not recorded | Novozymes merged with Chr. Hansen and took the name Novonesis. The Novozymes lockup, a grey wordmark with a gold four-leaf symbol and the line Rethink Tomorrow, gave way to a black lowercase novonesis logotype with selective ink traps and no separate symbol. |
| Verily | Oct 2023 | KnownUnknown | New logo and identity. |
| Android (2023)Logo history | Sep 2023 | Google in-house | Wordmark capitalised to "Android" with more weight, closer to Google's logo; flat robot became a 3D Bugdroid |
| Kili | Jul 2023 | Ragged Edge | New logo and identity. |
| Leap | Jun 2023 | Studio not recorded | New name and logo. |
| Thunderbird (2023)Logo history | May 2023 | Jon Hicks (Hicks.design) | Completely redesigned bird-and-envelope icon by the original 2004 designer, aligned with the modern Firefox logo; shipped with Thunderbird 115 "Supernova" |
| Metso | May 2023 | Studio not recorded | Metso Outotec shortened its name to Metso. The logo kept the same black sans serif lettering but dropped the colon and the word Outotec, leaving a single word, Metso. |
| 1Password | Apr 2023 | 1Password in-house | Keyhole made the focal point of the logo with the lock integrated; new wordmark, colours and illustration system |
| Gen Digital (formerly NortonLifeLock) | Nov 2022 | Gen in-house | NortonLifeLock renamed Gen Digital (Gen) after the Avast merger, with a new corporate logo uniting Norton, Avast, LifeLock, Avira, AVG and CCleaner |
| Unisys | Nov 2022 | Studio not recorded | Nov 2022: red caps Unisys wordmark (1986) replaced by green gradient U symbol and teal lowercase unisys (L&F) |
| Veriff | Sep 2022 | How&How | Sep 2022 identity by How&How: the teal interlocking-arrows mark before 'veriff' replaced by a dark-teal 'veriff' wordmark followed by an asymmetric mint 'V' mark (read as a tick or an opening book). |
| Paysera | Jul 2022 | Deividas Bielskis with Paysera in-house marketing | New logo. |
| Proton | May 2022 | Proton in-house | ProtonMail becomes Proton; new "P" logo and family of gradient portal icons for Mail, VPN, Calendar and Drive |
| Western Digital | Apr 2022 | Studio not recorded | Apr 2022: plain Western Digital wordmark gains pink/purple/blue geometric mark |
| Ubuntu (Canonical) | Mar 2022 | Canonical in-house | Circle of Friends redrawn tighter with heads inside the circle; mark set on a tall orange rectangle; debuted with 22.04 LTS |
| Cognizant | Mar 2022 | Studio not recorded | Mar 2022: stacked cube icon over cognizant -> horizontal 3D cube brandmark + rounded lowercase wordmark, Intuition engineered |
| LiveRamp | Feb 2022 | Emotive Brand | Feb 2022 (Emotive Brand): the green-and-grey stepped triangle and two-tone 'LiveRamp' wordmark replaced by a leading slash and 'LiveRamp' in a plain geometric sans, the slash and L forming a literal ramp. |
| Google Chrome (2022)Logo history | Feb 2022 | Google in-house (Chrome design team) | First icon update in eight years: shadows removed, proportions refined, larger central blue circle, subtle gradient; OS-specific variants |
| GoTo | Feb 2022 | Studio not recorded | New name and logo. |
| Norton (2021)Logo history | Nov 2021 | NortonLifeLock in-house | Brighter yellow, open circle, simplified checkmark and friendlier lowercase "n" wordmark |
| Meta | Oct 2021 | Meta Creative X (in-house) with Saffron Brand Consultants | Facebook, Inc. renamed Meta with a looping infinity/M symbol designed for 2D, 3D and motion |
| Hotjar | Oct 2021 | How&How | Oct 2021 (How&How): the heavy rounded 'hotjar' wordmark with a flame over the j replaced by a red-orange icon of two mirrored flowing strokes (a flame drawn as a user journey line) beside a lighter geometric 'hotjar' in Ambit. |
| Nielsen | Oct 2021 | Studio not recorded | 18 Oct 2021: serif white "n" on a cyan square (with lowercase "nielsen") replaced by a cluster of coloured play-button/rating triangles forming a negative-space N beside a bold navy sentence-case "Nielsen" (Siegel+Gale), after the NielsenIQ sale. |
| Avast (2021)Logo history | Sep 2021 | Avast in-house | Orange ball-and-shield replaced by an orange circle containing four unfolding elements; capitalised wordmark |
| DIRECTV and DIRECTV Stream | Aug 2021 | Compadre | New logos. |
| Microsoft Windows | Jun 2021 | Microsoft in-house | Angled perspective window of Windows 8/10 replaced by a flat, centred four-square grid in blue; new "Bloom" symbol/wallpaper |
| Criteo | Jun 2021 | Criteo in-house | New logo. |
| Google Fiber | May 2021 | Google in-house (Brand Studio) | New logo. |
| Yandex.Cloud | Apr 2021 | Sulliwan Studio | New logo and identity. |
| Foursquare | Dec 2020 | Playlab, Inc. | New logo and identity. |
| Intel (2020)Logo history | Sep 2020 | Intel in-house (campaign: VMLY&R) | Swoosh-free flat wordmark with square dot kept, expanded colour palette, unified product badges |
| Palo Alto Networks | May 2020 | Godfrey Dadich Partners | Boxed waveform mark replaced by a three-part interlocking symbol for Strata, Prisma and Cortex; lowercase wordmark; Decimal type |
| Jacobs | Nov 2019 | Studio not recorded | 25 Nov 2019: wide blue italic capitals "JACOBS" replaced by a black lowercase "Jacobs" whose J is built from two pieces (Siegel+Gale); "Engineering" dropped, ticker changed JEC to J, tagline "Challenging today. Reinventing tomorrow." |
| Android (2019)Logo history | Aug 2019 | Huge | New logo and identity. |
| Yext | Jul 2019 | Studio not recorded | New logo. |
| Firefox (2019)Logo history | Jun 2019 | Ramotion with Mozilla in-house | Firefox family brand system and new browser icon |
| Kaspersky | Jun 2019 | Moving Brands | Jun 2019 (Moving Brands): Kaspersky Lab drops Lab |
| Airship | Apr 2019 | Studio not recorded | New name and logo. |
| Duolingo | Jan 2019 | Duolingo in-house | New logo. |
| Squarespace | Dec 2018 | Squarespace in-house with DIA | Dec 2018 refresh by Dia: the stacked-square mark is kept but redrawn heavier, and the thin, widely tracked Squarespace wordmark is replaced by a bolder, tighter wordmark. |
| Affirm | Nov 2018 | Mackey Saturday | New logo. |
| Dwolla | Oct 2018 | Studio not recorded | New logo. |
| Thunderbird (2018)Logo history | Aug 2018 | Ura | New logo. |
| ServiceNow | May 2018 | Studio not recorded | May 2018 (Knowledge18): the 'servicenow' wordmark whose 'o' in 'now' was a power-button symbol replaced by a rounded wordmark with a human-form 'o'. |
| Docuware | Mar 2018 | Less+More | New logo and identity. |
| Firefox (2017)Logo history | Oct 2017 | Studio not recorded | New logo. |
| Cloud Elements | Jul 2017 | Studio not recorded | New logo. |
| Qualys | Jul 2017 | Studio not recorded | New logo. |
| Skype | Jun 2017 | Studio not recorded | New logo. |
| Wipro | May 2017 | Landor (India) | May 2017: 1998 rainbow sunflower -> wipro wordmark with concentric coloured dots |
| AWS Elemental | Apr 2017 | Studio not recorded | Apr 2017, after the Amazon acquisition: the spaced 'ELEMENTAL' wordmark with a swirl 'e' and 'An Amazon Web Services Company' line replaced by an 'aws elemental' lockup with an orange 'e' badge. |
| McAfee (2017)Logo history | Apr 2017 | Studio not recorded | New logo. |
| Mozilla (2017)Logo history | Jan 2017 | Johnson Banks | moz://a wordmark with Zilla Slab |
| Dell, Dell Technologies, and Dell EMC | Sep 2016 | Brand Union | New logos. |
| Zyxel | Sep 2016 | Studio not recorded | Sep 2016: blue italic ZyXEL wordmark with tagline replaced by monochrome capitalised rounded Zyxel with twisted X |
| Asana | Oct 2015 | Moving Brands with Asana in-house | New logo and identity. |
| Google (2015)Logo history | Sep 2015 | Google in-house | New logo. |
| MapQuest | Sep 2015 | Futurebrand | Sep/Oct 2015 rebrand by Futurebrand: the 2010 Wolff Olins identity (green 'mq' speech-bubble icon with a lowercase wordmark) replaced by a retro, 1970s-style chunky outlined 'mapquest' wordmark, alongside redesigned web and mobile products. |
| Lexmark | Apr 2015 | Moving Brands | Apr 2015: red-diamond serif Lexmark -> green aperture + sans wordmark |
| Seagate | Jan 2015 | Goodby Silverstein & Partners | Jan 2015: bold Seagate wordmark with teal concentric swirl replaced by green ribbon S and spaced grey caps Seagate (Living Logo, Goodby Silverstein) |
| Bing | Sep 2013 | Microsoft | New logo. |
| Google (2013)Logo history | Sep 2013 | Google in-house | Flat wordmark with thinner letters, shadows removed |
| Microsoft (2012)Logo history | Aug 2012 | Microsoft in-house | 23 Aug 2012: the 1987 black italic 'Microsoft' wordmark (the 'Pac-Man' o slash) replaced by a grey Segoe 'Microsoft' with a four-colour square symbol, the first symbol in the company logo. |
| GameStop | 2012 | Studio not recorded | New logo. |
| IMDb | 2012 | Studio not recorded | New logo. |
| Acer (2011)Logo history | Apr 2011 | Studio not recorded | New logo. |
| Google Chrome (2011)Logo history | Mar 2011 | Google Chrome in-house | Mar 2011 (Chrome 11): the glossy 3D chrome-ball icon beside 'Google chrome' replaced by a flat, shine-free red/yellow/green/blue icon with a 'chrome' wordmark. |
| Avira | 2011 | Studio not recorded | New logo. |
| Picasa | 2011 | Studio not recorded | New logo. |
| Norton (2010)Logo history | Oct 2010 | Studio not recorded | New logo. |
| Symantec | Oct 2010 | Studio not recorded | Oct 2010: yellow/black swirl with serif lowercase symantec (2000) replaced by VeriSign-derived yellow checkmark circle and bold sans Symantec |
| Google (2010)Logo history | May 2010 | Google in-house (Ruth Kedar original) | 6 May 2010 search redesign: the 1999 Catull 'Google' with a heavy drop shadow and TM mark replaced by a lighter version with a subtler shadow, a more orange second 'o' and no TM. |
| Avast (2010)Logo history | 2010 | Studio not recorded | New logo. |
| Hewlett-Packard | 2010 | Studio not recorded | New logo. |
| Packard Bell | 2009 | Studio not recorded | New logo. |
| Xerox (2008)Logo history | Jan 2008 | Interbrand | 7 Jan 2008 (Interbrand): the red capital 'Xerox' wordmark replaced by a lowercase red 'xerox' next to a red sphere drawn with connecting lines forming an X. |
| Compaq (2007)Logo history | 2007 | Studio not recorded | New logo. |
| Norton (2007)Logo history | 2007 | Studio not recorded | New logo. |
| Nvidia | Aug 2006 | Studio not recorded | Aug 2006: italic serif nVIDIA wordmark replaced by all-caps sans NVIDIA wordmark (eye simplified |
| Intel (2006)Logo history | Jan 2006 | FutureBrand | Swoosh oval replaces dropped-e logo, "Leap ahead" |
| Cisco | 2006 | Cisco in-house (Brand Strategy & Identity) with Joe Finocchiaro and Jerry Kuyper | 2006: boxed Cisco Systems bridge -> Cisco + nine-bar mark (Human Network) |
| Kodak (2006)Logo history | 2006 | Ogilvy & Mather (Brand Integration Group) | New logo. |
| ATI Technologies | 2004 | Studio not recorded | New logo. |
| Gateway (2002)Logo history | Sep 2002 | Studio not recorded | Sep/Nov 2002 (Arnell Group): the cow-spotted box beside a green serif 'Gateway' replaced by a white 'G' shaped like a sideways power button on a single symmetrical black spot, with a thin serif 'Gateway' wordmark. |
| Acer (2001)Logo history | 2001 | Landor Associates | New logo. |
| 3dfx Interactive | 1998 | Studio not recorded | New logo. |
| Gateway (1998)Logo history | 1998 | Studio not recorded | New logo. |
| Internet Explorer | 1997 | Studio not recorded | New logo. |
| Digital Equipment Corporation | 1996 | Studio not recorded | New logo. |
| Xerox (1994)Logo history | 1994 | Studio not recorded | New logo. |
| Compaq (1993)Logo history | 1993 | Studio not recorded | New logo. |
| NASA | May 1992 | Studio not recorded | NASA retired the red "worm" logotype by Danne & Blackburn and brought back the 1959 blue "meatball" insignia, with its planet, stars, red wing and orbiting spacecraft around the name. |
| Microsoft (1987)Logo history | 1987 | In-house (Scott Baker) | New logo. |
| Microsoft (1982)Logo history | 1982 | Studio not recorded | New logo. |
