Gen Digital (formerly NortonLifeLock)
NortonLifeLock renamed Gen Digital (Gen) after the Avast merger, with a new corporate logo uniting Norton, Avast, LifeLock, Avira, AVG and CCleaner
Gen Digital logo before and after
BeforeUntil Nov 2022
Logo: Gen Digital. Source: nortonlifelock.com (archived)
AfterSince 7 Nov 2022
Gen Digital logo via Wikimedia Commons (uploader/author: Gen Digital). Source: commons.wikimedia.org
Key facts
Gen Digital launched a new logo on 7 Nov 2022, designed by Gen in-house.
- Brand
- Gen Digital
- Launched
- Studio
- In-house at Gen Digital
- What changed
- NortonLifeLock renamed Gen Digital (Gen) after the Avast merger, with a new corporate logo uniting Norton, Avast, LifeLock, Avira, AVG and CCleaner.
- Sources
- newsroom.gendigital.com, sec.gov
Cite this Rebrand Log, "Gen Digital new logo (2022)", https://rebrandlog.com/rebrand/gen-digital/, last updated .
Identity
© Gen Digital (formerly NortonLifeLock), via newsroom.gendigital.com
Rationale
A single purpose to "power Digital Freedom" for a new "Generation Digital".
Quote
“We're all a part of a new generation, regardless of age. It's not Gen X, Y or Z, it's Generation Digital.”
Press
Reactions
- Jan Tománek@JanTomanekCZ on XNortonLifeLock, který sfúzoval s Avastem, nedávno odhalil novou identitu - přejmenoval se na Gen Digital. Velmi rychle se nové logo objevilo i na pražském sídle. Tak jen kdybyste se divili, co to máte za Gen v…22 Dec 2022 · 10 likes
- Method Branding@Method_Branding on XGen Digital Inc. is the new name for the company formed by the merger of Norton LifeLock and Avast. @GenDigitalInc @Avast #renaming #rebranding #branding #newlogo9 Nov 2022 · 0 likes
Sources
- 1. newsroom.gendigital.comhttps://newsroom.gendigital.com/2022-11-07-Introducing-Gen-The-Company-to-Power-Digital-Freedom
- 2. sec.govhttps://www.sec.gov/Archives/edgar/data/849399/000110465922115277/tm2229813d1_8k.htm