Google HealthCopied

The Fitbit app had been Google's for years, but it still wore the Fitbit name. On 7 May 2026 Taylor Helgren, director of product management, announced on Google's blog that the Fitbit app was becoming the Google Health app, a centralised place for health and wellness data that brings together, in her words, the best of Fitbit's pioneering spirit with the helpfulness of Google. The rollout began on 19 May, when users could expect to see a new brand icon and app; existing users would not need to download anything.

Google's help centre said the app had been redesigned and rebranded to align with this next step, with updates arriving automatically between 19 and 26 May. Fitbit Premium became Google Health Premium, subscribers got a Gemini built Google Health Coach, and users with a Fitbit account had to move to a Google Account to keep using the app. Engadget reported the same update, the new icon, four tabs called Today, Fitness, Sleep and Health, US medical record syncing, and an invitation for Google Fit users to migrate their data later in the year.

9to5Google confirmed the visual result when version 5.0 rolled out on Android: the update introduced the new Google Health icon and removed Fitbit branding, which is now reserved just for hardware. The heart in the corner of the new homescreen widget opens the app, a small sign of how central the heart mark is meant to be.

Google repeated one line throughout: it committed to not using Fitbit health data for Google Ads, and said the Fitbit app is now the Google Health app and it continues to keep that commitment.

That sentence explains why this rebrand is delicate. Fitbit was a trusted independent name, and folding its app into a Google labelled product, with mandatory Google Accounts and Gemini coaching, asks users to trust Google with health data under Google's own banner. A heart icon is the obvious symbol and therefore the safest, and it brings nothing distinctive beside every other health app. Keeping Fitbit for devices is sensible. Removing it from the software people actually open every day trades a beloved brand for portfolio tidiness.